BlogIndiana Presentation: Chancellor 2.0

Rob Zinkan
Executive Director, External Affairs
John Dalton
Director, Communications & Marketing

Who has time for this?

300+ Class of 2013 students surveyed
as of July 31, 2009:

On a scale of 1-5, how important was the internet for your college search?
26% 78 5 (Very Important)
23% 71 4
29% 88 3
7% 22 2
15% 47 1 (Not Very)

On a scale of 1-5, how important was the IU East website, iue.edu, in your decision to come to IU East?
18% 54 5 (Very Important)
24% 75 4
33% 102 3
11% 33 2
14% 42 1 (Not Very)

Which of these internet sites do you regularly use?
70% 212 MySpace
61% 187 Facebook
59% 181 YouTube
7% 20 None
6% 19 Twitter
3% 9 Flickr
<1% Blogger,
LiveJournal, Wordpress,
Zinch, Ning

On a scale of 1-5, how helpful is it to be able to get help/ask questions about IU East through social media sites like Facebook or MySpace?
28% 86 5 (Very Helpful)
26% 78 4
33% 102 3
9% 29 2
4% 11 1 (Not Helpful)

Did other universities and colleges use these types of sites to contact you?
92% 280 No
8% 26 Yes

iue.edu/facebook

iue.edu/facebook2013

iue.edu/youtube

iue.edu/flickr

iue.edu/myspace

iue.edu/blogs

iue.edu/twitter

@paydar

What do I say?
Who’s going to read it?
Should I follow people?

@paydar

@rzinkan
@JODaltonIUE