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The Rise of the Real Mom

by Strategic Planner at RPA on Feb 18, 2010

  • 774 views

Published November 16, 2009....

Published November 16, 2009.
ABSTRACT 2
INTRODUCTION 2
This Advertising Age and JWT white paper explores what multiple generations of
American women want when it comes to family,work and life in the 21st centu-
ry, decades after the women’s liberation movement. It focuses in depth on
Generation X (ages 30 to 44) and millennial (ages 18 to 29) mothers and how they
differ from their older counterparts.

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The Rise of the Real Mom The Rise of the Real Mom Document Transcript