puhhh, no pressure ;)
From Orwells 1984... ”You asked me once, what was in Room 101. I told you that you knew
the answer a...
so I won’t nag about this. Not a word about 500 million users in five years. Not about a net
growth of 700K a day... (we sh...
so I won’t nag about this. Not a word about 500 million users in five years. Not about a net
growth of 700K a day... (we sh...
so I won’t nag about this. Not a word about 500 million users in five years. Not about a net
growth of 700K a day... (we sh...
I won’t even tell you how social media is the new black
I don’t have to tell you. Maybe some others in this room - but I a...
I wont even ...
women 55+ the fastest growing demographic group
#ylvp
      ... and ”five one-liners to make a better world”




The picture: Honored to be here and humbled by the force ...
I have read about you, followed you online, even talked to some of you. You ARE the young
leaders. You are so inspiring. S...
I don’t know better
        – but I might know different...




A quote borrowed from Therese Mannheimer, slightly adapted...
I’ll skip the differences
        – and focus on the differences




Push my government is different from yours. Do good i...
Use my story...
The better we are, the more fun it is
The more noobs we are, the less fun it is
We need someone to help us...
Use my story...
The better we are, the more fun it is
The more noobs we are, the less fun it is
We need someone to help us...
Use my story...
The better we are, the more fun it is
The more noobs we are, the less fun it is
We need someone to help us...
It’s related.




On how we need to be enablers. Everyday. And the scope of this presentation.
five one-liners to make
                    a better world




So, not a 101, but just five points on how we can work to ma...
1. It's not a lesson to be learned
               – it's a life to live




You gotta walk the talk - every day

Aristotle...
Family moment, watching television.
If you don’t enjoy it
                         – don’t even try




If don’t think it’s fun, you’re never going to be good...
Transparency vs integrety. But also: great fun. My french scale...
to my +5000 tweeps. It not information overload - it’s filter failure.
If you don’t enjoy it
                          – don’t do it




Seriously. Because there really is no off-switch
Excellent. Combined with the fact that there is no off-switch - I would extend that [next
slide]
Life is your classroom
                      – have fun in it




Every day... JOY.
Serious issues - even more important to
2. Use technology
                  – even for its own sake




Tech to day is so accessible
It used to be
                                ”don’t”




off course. Tech was hard, expensive, mysterious
It was in the hands of the tin foil hats
different story today
Tech is everywhere. Ubiquitous, Like water in the tap, like power in the wall - NOT
EVERYWHERE IN THE WORLD
But you know h...
Stora Journalistpriset (the swedish pulitzer) to Twitter.
Kill your darlings - incredibly bored in Second Life, april 2004
when played in sweden, everyone laughs, 90% hi-speed broadband. More than one
cellphone / pers...
when played in sweden, everyone laughs, 90% hi-speed broadband. More than one
cellphone / pers...
Tech has changed us, and tech has changed the world.
Be curious!
Tech has changed us, and tech has changed the world.
Be curious!
Tech has changed us, and tech has changed the world.
Be curious!
Tech has changed us, and tech has changed the world.
Be curious!
video to be huge
Be curious – get inspired!




Get inspired by tech. Location based services
(five people runs the tech dept of tv4 digital)
3. An industry too big to bend
               is bound to break




And the same goes for governments, organizations...
15 years in old media...
Where is everybody?
Governments don’t get Darwin




Everything big hates change. But change happens.
Moving towards singularity
one quarter of US population
1873 | 46 | Electricity
1876 | 35 | Telephone - 1897 | 31 | Radio ...
It is not the strongest of the
            species that survive
          nor the most intelligent
      but the one most ...
Embrace change.
               It’s full of opportunities.




Get inspired by tech. Location based services
(five people r...
Strive to incorporate online and
       social media channels into all
            everyday operations




Simple is also ...
this is the one-liner. The first line, that is.
We often say, keep it simple.
4. Keep it simple.




this is the one-liner. The first line, that is.
We often say, keep it simple.
4. Keep it simple.
                               No, listen!




this is the one-liner. The first line, that is.
We often ...
4. Keep it simple.
                               No, listen!
                               I mean it




this is the one...
4. Keep it simple.
                            No, listen!
                            I mean it
                       Ke...
Strive to incorporate
     online and social media channels
       into all everyday operations




22K employees all over...
Strive to incorporate
     online and social media channels
       into all everyday operations




22K employees all over...
Strive to incorporate
     online and social media channels
       into all everyday operations




22K employees all over...
Strive to incorporate
     online and social media channels
       into all everyday operations




22K employees all over...
KISS
                               It’s still true...




And it’s your responsibility
KISS
                               It’s still true...
                                ... and hard work
                 ...
5. Babysteps




Yay, not only a one-liner - but a one-worder ;)
Learn from the ones who really does take babysteps
Learn from the ones who really does take babysteps
Learn from the ones who really does take babysteps
Iris
                                     11 months old




She cant stand straight, but she can handle the iphone.
DONT f...
Iterate. Take it one step at the time.
One boss, lots of hands - even Henry Ford said: why is it...
ongoing: 2580 fkr 14-20 years to build
Cost? 800 tonnes stone...
Building by commitee Apollo biggest project in our time
ongoing: 1961-1975
$billion (est)  $26 billion rapporterat $170 bi...
Our latest great project
no boss. No employees. No paycheck
ongoing: 10 jan 2001 > Kostar: $10M/år
100 million manhours(Cl...
and if that doesn’t help - do a detour, work around the problem...
Cut some corners
Don’t do the hard part first.
              Go for the easy #WIN




once you get to the hard part, it may already be fixed...
Where there is joy, curiosity, a
             sense of opportunity,
       determination and smart people
        taking c...
Aristoles lyceum (even if the picture is from another school;)
Student run, cooperative research
When I get sad
                          I stop being sad and be
                             AWESOME instead




Key take...
T HA NKS!




   http://mindpark.se
  http://jardenberg.se
joakim@jardenberg.com
         @jocke
    +46 735 187700
SLUT
2020-2040: mer datakraft än alla mänskliga hjärnor
6 billion ”HB”


2020-2040: mer datakraft än alla mänskliga hjärnor
2007: 1.2 miljarder PC, 2.7 miljarder mobiler, 1.3 telefoner, 27 miljoner servrar etc... Totalt:
samma kraft som en mänskl...
2007: 1.2 miljarder PC, 2.7 miljarder mobiler, 1.3 telefoner, 27 miljoner servrar etc... Totalt:
samma kraft som en mänskl...
R E ALT IDSW E BB E N




Som en superhjälte
I alla enheter. överallt, hela tiden.
Fönstret mot ”one machine”. Plattformen. Alltid så ändamålsenlig som möjligt
Ständigt närvarande. Oberoende av tid, plats,...
G E TT I NG TH IN GS DO NE




           ”Where to they find the time?”




Americans alone...
G E TT I NG TH IN GS DO NE




           ”Where to they find the time?”
              • The time spent watching televisio...
G E TT I NG TH IN GS DO NE




           ”Where to they find the time?”
              • The time spent watching televisio...
G E TT I NG TH IN GS DO NE




           ”Where to they find the time?”
              • The time spent watching televisio...
G E TT I NG TH IN GS DO NE




           ”Where to they find the time?”
              • The time spent watching televisio...
The three interwebs
 • The web of relevance (google)(knowledge)
 • The web of relations (facebook)(consienge)
 • The web o...
E TT IN TE RN E T




Om de tre webbarna
 • Relevanswebben
 • Relationswebben
 • Realtidswebben
the story of TV4




five people running TV4digital tech
crack a mac




Why? Because I could...
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#YLVP Alexandria

  1. 1. puhhh, no pressure ;) From Orwells 1984... ”You asked me once, what was in Room 101. I told you that you knew the answer already. Everyone knows it. The thing that is in Room 101 is the worst thing in the world.”
  2. 2. so I won’t nag about this. Not a word about 500 million users in five years. Not about a net growth of 700K a day... (we should see it push 600M almost any day now) (http://xkcd.com/802_large/ Randall Munroe)
  3. 3. so I won’t nag about this. Not a word about 500 million users in five years. Not about a net growth of 700K a day... (we should see it push 600M almost any day now) (http://xkcd.com/802_large/ Randall Munroe)
  4. 4. so I won’t nag about this. Not a word about 500 million users in five years. Not about a net growth of 700K a day... (we should see it push 600M almost any day now) (http://xkcd.com/802_large/ Randall Munroe)
  5. 5. I won’t even tell you how social media is the new black I don’t have to tell you. Maybe some others in this room - but I aim at Young Leaders... We have magnificent tools at our hands. For the first time in history power is actually getting more distributed. With that comes responsibility.
  6. 6. I wont even ... women 55+ the fastest growing demographic group
  7. 7. #ylvp ... and ”five one-liners to make a better world” The picture: Honored to be here and humbled by the force in this group.
  8. 8. I have read about you, followed you online, even talked to some of you. You ARE the young leaders. You are so inspiring. So brave. So cool. (Is that ok to say?) You are an amazing group with every potential to make this world a better place. And I'm here at your service. Use me.
  9. 9. I don’t know better – but I might know different... A quote borrowed from Therese Mannheimer, slightly adapted by me...
  10. 10. I’ll skip the differences – and focus on the differences Push my government is different from yours. Do good in sweden is different in effect from do good in Yemen. But there is a common ground. You. And I. Heres my story
  11. 11. Use my story... The better we are, the more fun it is The more noobs we are, the less fun it is We need someone to help us cross the gap On how we need to be enablers. Everyday. And the scope of this presentation. Seth Godin did this
  12. 12. Use my story... The better we are, the more fun it is The more noobs we are, the less fun it is We need someone to help us cross the gap On how we need to be enablers. Everyday. And the scope of this presentation. Seth Godin did this
  13. 13. Use my story... The better we are, the more fun it is The more noobs we are, the less fun it is We need someone to help us cross the gap On how we need to be enablers. Everyday. And the scope of this presentation. Seth Godin did this
  14. 14. It’s related. On how we need to be enablers. Everyday. And the scope of this presentation.
  15. 15. five one-liners to make a better world So, not a 101, but just five points on how we can work to make things happen. And it’s personal...
  16. 16. 1. It's not a lesson to be learned – it's a life to live You gotta walk the talk - every day Aristotle: ”What we have to learn to do, we learn by doing.”
  17. 17. Family moment, watching television.
  18. 18. If you don’t enjoy it – don’t even try If don’t think it’s fun, you’re never going to be good at it.
  19. 19. Transparency vs integrety. But also: great fun. My french scale...
  20. 20. to my +5000 tweeps. It not information overload - it’s filter failure.
  21. 21. If you don’t enjoy it – don’t do it Seriously. Because there really is no off-switch
  22. 22. Excellent. Combined with the fact that there is no off-switch - I would extend that [next slide]
  23. 23. Life is your classroom – have fun in it Every day... JOY. Serious issues - even more important to
  24. 24. 2. Use technology – even for its own sake Tech to day is so accessible
  25. 25. It used to be ”don’t” off course. Tech was hard, expensive, mysterious
  26. 26. It was in the hands of the tin foil hats different story today
  27. 27. Tech is everywhere. Ubiquitous, Like water in the tap, like power in the wall - NOT EVERYWHERE IN THE WORLD But you know how cellphones are pushing...
  28. 28. Stora Journalistpriset (the swedish pulitzer) to Twitter.
  29. 29. Kill your darlings - incredibly bored in Second Life, april 2004
  30. 30. when played in sweden, everyone laughs, 90% hi-speed broadband. More than one cellphone / pers...
  31. 31. when played in sweden, everyone laughs, 90% hi-speed broadband. More than one cellphone / pers...
  32. 32. Tech has changed us, and tech has changed the world. Be curious!
  33. 33. Tech has changed us, and tech has changed the world. Be curious!
  34. 34. Tech has changed us, and tech has changed the world. Be curious!
  35. 35. Tech has changed us, and tech has changed the world. Be curious!
  36. 36. video to be huge
  37. 37. Be curious – get inspired! Get inspired by tech. Location based services (five people runs the tech dept of tv4 digital)
  38. 38. 3. An industry too big to bend is bound to break And the same goes for governments, organizations...
  39. 39. 15 years in old media...
  40. 40. Where is everybody?
  41. 41. Governments don’t get Darwin Everything big hates change. But change happens.
  42. 42. Moving towards singularity one quarter of US population 1873 | 46 | Electricity 1876 | 35 | Telephone - 1897 | 31 | Radio - 1926 | 26 | Television 1983 | 13 | Mobile Phone - 1991 | 7 | The Web Social networks?
  43. 43. It is not the strongest of the species that survive nor the most intelligent but the one most responsive to change Embrace change. Opportunities.
  44. 44. Embrace change. It’s full of opportunities. Get inspired by tech. Location based services (five people runs the tech dept of tv4 digital)
  45. 45. Strive to incorporate online and social media channels into all everyday operations Simple is also good. This is not the one-liner
  46. 46. this is the one-liner. The first line, that is. We often say, keep it simple.
  47. 47. 4. Keep it simple. this is the one-liner. The first line, that is. We often say, keep it simple.
  48. 48. 4. Keep it simple. No, listen! this is the one-liner. The first line, that is. We often say, keep it simple.
  49. 49. 4. Keep it simple. No, listen! I mean it this is the one-liner. The first line, that is. We often say, keep it simple.
  50. 50. 4. Keep it simple. No, listen! I mean it Keep it really simple this is the one-liner. The first line, that is. We often say, keep it simple.
  51. 51. Strive to incorporate online and social media channels into all everyday operations 22K employees all over the world. Working on ”social media strategy” for 18 months. 1. Ambition (strive) 2. Focus (online- and social media) 3. Scope (*all* *everyday* operations)
  52. 52. Strive to incorporate online and social media channels into all everyday operations 22K employees all over the world. Working on ”social media strategy” for 18 months. 1. Ambition (strive) 2. Focus (online- and social media) 3. Scope (*all* *everyday* operations)
  53. 53. Strive to incorporate online and social media channels into all everyday operations 22K employees all over the world. Working on ”social media strategy” for 18 months. 1. Ambition (strive) 2. Focus (online- and social media) 3. Scope (*all* *everyday* operations)
  54. 54. Strive to incorporate online and social media channels into all everyday operations 22K employees all over the world. Working on ”social media strategy” for 18 months. 1. Ambition (strive) 2. Focus (online- and social media) 3. Scope (*all* *everyday* operations)
  55. 55. KISS It’s still true... And it’s your responsibility
  56. 56. KISS It’s still true... ... and hard work It’s often easier to complicate things ;) And it’s your responsibility
  57. 57. 5. Babysteps Yay, not only a one-liner - but a one-worder ;)
  58. 58. Learn from the ones who really does take babysteps
  59. 59. Learn from the ones who really does take babysteps
  60. 60. Learn from the ones who really does take babysteps
  61. 61. Iris 11 months old She cant stand straight, but she can handle the iphone. DONT fokus on the hard part first.
  62. 62. Iterate. Take it one step at the time.
  63. 63. One boss, lots of hands - even Henry Ford said: why is it... ongoing: 2580 fkr 14-20 years to build Cost? 800 tonnes stone/day 100.000 ”empolyees” 12 billion manhours
  64. 64. Building by commitee Apollo biggest project in our time ongoing: 1961-1975 $billion (est)  $26 billion rapporterat $170 billion slutsumma (2005 års dollars) 15,5 billion manhours (+400.000 employees @ peak)
  65. 65. Our latest great project no boss. No employees. No paycheck ongoing: 10 jan 2001 > Kostar: $10M/år 100 million manhours(Clay Shirky)
  66. 66. and if that doesn’t help - do a detour, work around the problem... Cut some corners
  67. 67. Don’t do the hard part first. Go for the easy #WIN once you get to the hard part, it may already be fixed and do it together...
  68. 68. Where there is joy, curiosity, a sense of opportunity, determination and smart people taking collaborative babysteps – things will be good! #lifeisgood and the world will be a better place...
  69. 69. Aristoles lyceum (even if the picture is from another school;) Student run, cooperative research
  70. 70. When I get sad I stop being sad and be AWESOME instead Key take away Barney Stinson (How I met your mother) "The Bro Code" ...
  71. 71. T HA NKS! http://mindpark.se http://jardenberg.se joakim@jardenberg.com @jocke +46 735 187700
  72. 72. SLUT
  73. 73. 2020-2040: mer datakraft än alla mänskliga hjärnor
  74. 74. 6 billion ”HB” 2020-2040: mer datakraft än alla mänskliga hjärnor
  75. 75. 2007: 1.2 miljarder PC, 2.7 miljarder mobiler, 1.3 telefoner, 27 miljoner servrar etc... Totalt: samma kraft som en mänsklig hjärna. 55 biljarder länkar - Hjärnan mellan 50-100 biljarder synapser. 2007 = internet är en 1HB (human brain) 2020-2040: mer datakraft än alla mänskliga hjärnor
  76. 76. 2007: 1.2 miljarder PC, 2.7 miljarder mobiler, 1.3 telefoner, 27 miljoner servrar etc... Totalt: samma kraft som en mänsklig hjärna. 55 biljarder länkar - Hjärnan mellan 50-100 biljarder synapser. 2007 = internet är en 1HB (human brain) 2020-2040: mer datakraft än alla mänskliga hjärnor
  77. 77. R E ALT IDSW E BB E N Som en superhjälte
  78. 78. I alla enheter. överallt, hela tiden.
  79. 79. Fönstret mot ”one machine”. Plattformen. Alltid så ändamålsenlig som möjligt Ständigt närvarande. Oberoende av tid, plats, språk, ...
  80. 80. G E TT I NG TH IN GS DO NE ”Where to they find the time?” Americans alone...
  81. 81. G E TT I NG TH IN GS DO NE ”Where to they find the time?” • The time spent watching television: Americans alone...
  82. 82. G E TT I NG TH IN GS DO NE ”Where to they find the time?” • The time spent watching television: • 64 Apollo programs Americans alone...
  83. 83. G E TT I NG TH IN GS DO NE ”Where to they find the time?” • The time spent watching television: • 64 Apollo programs • 86 Cheops pyramids Americans alone...
  84. 84. G E TT I NG TH IN GS DO NE ”Where to they find the time?” • The time spent watching television: • 64 Apollo programs • 86 Cheops pyramids • 10.000 Wikipedias Americans alone...
  85. 85. The three interwebs • The web of relevance (google)(knowledge) • The web of relations (facebook)(consienge) • The web of realtime (twitter)
  86. 86. E TT IN TE RN E T Om de tre webbarna • Relevanswebben • Relationswebben • Realtidswebben
  87. 87. the story of TV4 five people running TV4digital tech
  88. 88. crack a mac Why? Because I could...
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