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Social changes everything
 

Social changes everything

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On three megatrends, with fokus on the ”100% human”

On three megatrends, with fokus on the ”100% human”

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    Social changes everything Social changes everything Presentation Transcript

    • Social changes everything
    • I don’t know better– but I might know different...
    • Chapter [n] change
    • Iris11 months old
    • 4 years old50% of the swe population is internet users @ age 4
    • We wake up to a new world ... everyday
    • The early bird gets the wormBut the second mouse gets the cheese
    • Get Darwin
    • It is not the strongest of thespecies that survivenor the most intelligentbut the one most responsive tochange
    • 300 services / day
    • Biggest trend ever? – change
    • I NTRO.me
    • M Y M ISSIONHelp businesses make money tomorrow
    • M Y OTH E R M ISSION
    • MY W ORL D
    • M Y R E AL TAG L I N E Those who say that it cannot be doneshould get out of the way of those who are doing it!
    • M Y ATT I TUDE When I get sadI stop being sad and be AWESOME instead
    • M Y F AM IL Y
    • I N TRO
    • Chapter [n] one machine
    • O N E M AC H IN E”Predicting the next 5,000 days of the web”
    • TH E V I SION”One machine”
    • TH E VI SIO N1 HB (Human brain)• 1.2 billion PC / 2.7 billion cellphones• 60 trillion links• 246 exabytes data
    • TH E V I SION6 billion ”HB”
    • TH E P ROB LE MThe only thing we know for sure about thefuture is that we will be wrong!
    • H ISTO R Y” I’m old enough to know a lot of thingsfrom life experience.I know that newspapers is where youget your political news and how youlook for a job. I know that music comesfrom stores. I know that complicatedthings like software and encyclopediahave to be created by professionals.And in the last 15 years, I’ve had tounlearn every one of those things anda million other because they stoppedbeing true.”
    • R E ALT IDSW E BB E N
    • R E ALT IDSW E BB E N
    • SUPE R HE RO
    • E VE R YWH E RE . . .
    • TH E W I ND OWS
    • Biggest trend ever? – one machine
    • N OW YOU !Talk on... • Who’s in control - and how does it feel? • Biggest fear? • Favorite opportunity? • How do we adapt? • 2 min personal reflection • 8 min in group (4ppl/group) • Share top-2 insights (unique) • Discussion
    • Chapter [n] the 100% human
    • FO UR STE P S, FOR R E ALFour steps towards 100% • You are your identity • You are your network • You are internet • You dont care. Kind of.
    • 1. ID E NT I TY
    • 1. ID E NT I TY
    • 1. ID E NT I TY
    • 1. ID E NT I TY
    • 1. ID E NT I TYBloggs, youtube, flickr, ”old sites” etc...
    • 2 . N E TWO R Kthe social graph...
    • 2 . N E TWO R K... its people
    • 2 . N E TWO R Ksocial knots
    • 2 . N E TWO R Kand it always has been...
    • M AKE ME N TA L N OTEcontent isnt king, conversation is content is just the stuff we talk about
    • 2 . N E TWO R K
    • 2 . N E TWO R K”We aren’t simply projecting identity, we’re creating it.” Renny Gleeson @ TED
    • 3 . YO U A RE I NTE R N E TSharing is caring
    • 3 . YO U A RE I NTE R N E TCreating identity...
    • 3 . YO U A RE IN TE R NE TThe volume... • 1 billion objects added every day (facebook) • 2 billion ”likes” • 50% by phone • 32 hrs video / every minute (Youtube) • and so on...
    • 3 . YO U A RE IN TE R NE T01:44 am
    • 3 . YO U A RE I NTE R N E TTransparency
    • 3 . YO U A RE IN TE R NE Thttp://jardenberg.se/live
    • 3 . YO U A RE I NTE R N E TTransparency vs. integrity
    • 3 . YO U A RE I NTE R N E TTransparency vs. integrity
    • 3 . YO U A RE I NTE R N E T”Its not information overload its filter failure” Clay Shirky @ Here comes everybody
    • 3 . YO U A RE I NTE R N E T
    • 3 . YO U AR E IN TE R NE T
    • 4 . YO U D ON T C AREThe geeks dont rule
    • 4 . YO U D ON T C AREUbiqutuous
    • 4 . YOU DO N T C ARE”One machine”
    • 4 . YO U D ON T C AREA new look at knowledge
    • 4 . YO U D ON T C AREIt all comes together
    • 4 . YOU DO N T C AREIts a new way
    • 4 . YOU DO N T C AREand we really dont care
    • 4 . YOU DO N T C ARE
    • 4 . YOU DO N T C ARElike electricity in the wall or water in the tap
    • FO UR STE P S, FOR R E ALFour steps towards 100% • You are your identity • You are your network • You are internet • You dont care. Kind of.
    • Biggest trend ever? – 100%
    • N OW YOU !Talk on... • Shared vision? • Fun or fear / friend or foe • Transparency vs Integrity • The new persona? • 2 min personal reflection • 8 min in group (4ppl/group) • Share top-2 insights (unique) • Discussion
    • Chapter [n] and now what?
    • OK , T HE FUTU RE
    • Its not a lesson to be learned – its a life to live ”What we have to learn to do, we learn by doing.”
    • TH E F UTU RE I S N OW
    • TH E F UTUR E IS YOU M OM
    • TH E F UTURE IS TH E BIG FO UR Google: ”relevance” Facebook: ”relations” Twitter: ”realtime” Apple: ”stuff;)”http://jardenberg.se
    • N O E XCUSE .. .
    • O HH , TH E LON DON E XCUSE
    • Avoid the big #FAILGo for the ”easy” #WIN
    • Strive to incorporateonline and social media channels into all everyday operations
    • When I get sad I stop being sad and beAWESOME instead
    • L E T’S CON N ECT http://jardenberg.se http://mindpark.se @jockejoakim@jardenberg.com +46 735 187700
    • THE END
    • Chapter [n] six one-liners
    • 1. Its not a lesson to be learned – its a life to live
    • If you don’t enjoy it – don’t even try
    • Life is your classroom – have fun in it
    • 2. Use technology– even for its own sake
    • It used to be ”don’t”
    • Be curious – get inspired!
    • 3. An industry too big to bend is bound to break
    • Big business don’t get Darwin
    • N OTE S TO M E DI A
    • Embrace change.It’s full of opportunities.
    • Strive to incorporate online and social media channels into all everyday operations
    • 4. Keep it simple. No, listen! I mean itKeep it really simple
    • Strive to incorporateonline and social media channels into all everyday operations
    • KISS It’s still true... ... and hard workIt’s often easier to complicate things ;)
    • 5. Babysteps
    • Remember Iris
    • Avoid the big #FAILGo for the easy #WIN
    • The three chunks... • The web of relevance (google) (knowledge) • The web of relations (facebook) (conscience) • The web of realtime (twitter) (consciousness)
    • 6. Mobile first
    • 6 miljarder ”HB”
    • Where there is joy, curiosity, a sense of opportunity,determination and smart people taking collaborative babysteps – things will be good! #lifeisgood