search engines
threat or opportunity?
it's about the mindset
Stormy weather in the industry. There are two ways to deal with it...

search engines
threat or opportunity?
some anchor up
u can hope it will stop blowing and get back to "normal"
N: or...

search engines
threat or opportunity?
some set sail
u can set sail and intensify your effort. Use your radar, listen to the reports. Slipstream the leaders.
Scout. Invest in a faster boat. Engage the whole crew. Try different routes. Go with the flow
N: and see...

search engines
threat or opportunity?
some move forward
how you might be a winner. New horizons, new bold adventures. New destinations. You can never
be sure where you might end up...
N: but it's not likely to be

search engines
threat or opportunity?
some don't...
here! The only thing constant is change...
N: not everyone agrees, it might seem...

search engines
threat or opportunity?
WAN says (and I say...)
they use our material, and we let them
✓ well then, don't let them - /robots.txt
they don't pay (us)
✓ we don't pay them either. So?
they take our money
✓ thats just sad...
(Building an argument against the powers in the industry.)
go point by point here...
AFP in france was not a success (sued google in march -05), now belgium. Hurray, bring in the
lawyers ;)
HOW is our time best spent?
N: To summarize

search engines
threat or opportunity?
I agree
it is a numbers game. Sure, money
talks. Everyone agrees?
I disagree
we can NEVER blame anyone else
✓ and it's not a big problem if someone else ALSO
makes money on our content...
I agree: of course we can try and strike deals. Find win-wins.
Of course we are all in it for the money. But WHO is to pay. Surely not the reader. We believe that
model to be dead. And why are we so anal about our content. Lets just make sure OUR product,
OUR way of presenting it, OUR editorial process is the best OUR package. The audience and the
money will follow. If we don't belive we can do this, then we might be better of in some other
industry.

search engines
threat or opportunity?
Google gives
”easy” money thru adsense
”easy” traffic thru search
a magnificent toolbox
✓ analytics, for one, could save us $$
8 years on sept 27
a different mindset $80bn market value
are they evil? How ever you look at it: keep your friends close and your enemies closer.

search engines
threat or opportunity?
our BIG opportunity
go with the flow
make strategic decisions
monetize the traffic
build a surfboard ;) and start riding it.
make sure you, and everyone in your company, knows the direction.
Make money, the right way. By being the best you can. In all you channels. There is a world of
possibilities if we let them in.
Set a price on every unique visitor/visit. Do the math.
N:but don't take it from me

search engines
threat or opportunity?
and finally...
if you don't think this guy
is a fool
then listen to him. and learn.
http://www.newscorp.com/news/news_247.html
payed $580M for myspace in 2005. Signed a contract worth $900M with google in 2006.
Do the math...