M IN DP A RK - TODO
four areas
• second brain (brainshop)
• flypaper (attraction)
• evangelism (trust the force)
• ventures of our own

M IN D P ARK IS. . .
mean and lean
• Erik, Daniel and Sandra - pure gold
• Helsingborg and Stockholm
• a very decent budget
• common tools
• lots of ideas
• central of communication

M I N DPAR K - ME
media geek
• editor at age 13
• photographer
• officer (and gentleman)
• since -93 focus on media
• user
• technology
• business

TH E MI SSIO N
make money tomorrow as well

I T'S AS SI MPLE AS
eyeballs

R E LA X !
we will be around
tomorrow as well

TH E O MB UDSM AN

T HE FO UN DAT ION
content isn't king,
conversation is
content is just the stuff
we talk about

AN D TAL K TH E R E IS

AS AL W AYS.. .

TRA DI T ION AL ME DI A
forget it

TRA DI T IO N AL W AYS
editor in chief: the blog
does not equal
transperency or dialog
and neither does the ombudsman

N O M E DIA IS A N ISL AN D
crowd
the audience

TH E O MB UDSM AN

TH E C H AN GE 1
who's talking
and who's listening
the correct answer
redefines everything

TH E C H AN GE 2
credibility without
relevance means nothing
that insight redefines
the ombudsman

O M BUDS MA N 2 . 0
my take!
• focus on the user –
not the product or the process
• act as community manager
• be the internal evangelist
• accept nothing less than radical
transparency and ”all in” with the crowd

TH AN KS
http://mindpark.se
joakim@jardenberg.com