Konsumentbeteende - online - Berghs

740 views

Published on

Preso för Berghs om Konsumentbeteende - online. Inledninge handlar dock om ONLINE, inte just konsumentbeteende...

Published in: Education, Technology, Sports
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
740
On SlideShare
0
From Embeds
0
Number of Embeds
9
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Konsumentbeteende - online - Berghs

  1. 1. Konsumentbeteende - online
  2. 2. ...förstå den konsumentfokuserade kommunikationsstrategiska processen
  3. 3. Säljer man ekologiska ärtor med färgen grön? En studie av förpackningsdesignens betydelse för ekologiska livsmedel
  4. 4. En helt annan vinkel...
  5. 5. Den stora bilden, typ
  6. 6. O UR M ISSIO N
  7. 7. THE TO PIC ”Predicting the next 5,000 days of the web”
  8. 8. M AKE M E N TAL N OTE Watch every movie on ted.com
  9. 9. TH E VI SIO N ”One machine”
  10. 10. TH E VI SIO N 1 HB (Human brain) • 1,5 billion PC • 3 billion cellphones • 30 million servers • 60 trillion links
  11. 11. TH E VI SIO N 6 billion ”one machine”
  12. 12. TH E P ROBLE M The only thing we know for sure about the future is that we will be wrong!
  13. 13. H ISTOR Y ” I’m old enough to know a lot of things from life experience. I know that newspapers is where you get your political news and how you look for a job. I know that music comes from stores. I know that complicated things like software and encyclopedia have to be created by professionals. And in the last 15 years, I’ve had to unlearn every one of those things and a million other because they stopped being true.”
  14. 14. M AKE M E N TAL N OTE Clay Shirky : ”Here comes everybody”
  15. 15. OK , THE F UTUR E
  16. 16. 4 ( +2 ) ” SURE ” B UL L E TS
  17. 17. SP E E D Darwins law
  18. 18. SP E E D OF C H AN GE It is not the strongest of the species that survive nor the most intelligent but the one most responsive to change
  19. 19. THE BIG TWO Google: ”all the information” Facebook: ”all the people”
  20. 20. M AKE M E N TAL N OTE Check out mindpark.se
  21. 21. A NOTE
  22. 22. ” SURE ” BUL LE TS Four things • You are your identity • You are your network • You are internet • You don't care. Kind of.
  23. 23. 1. ID E NT I TY
  24. 24. 1. ID E NT I TY
  25. 25. 1. ID E NT I TY
  26. 26. 1. ID E NT I TY
  27. 27. 1. ID E NT I TY real soon
  28. 28. 2 . N E TWO R K the blogosphere
  29. 29. 2 . N E TWO R K ... it's people
  30. 30. 2 . N E TWO R K and always has been...
  31. 31. 2 . N E TWO R K social knots
  32. 32. 2 . N E TWO R K
  33. 33. 3 . YO U A RE I NTE R N E T Sharing is caring
  34. 34. 3 . YO U A RE I NTE R N E T
  35. 35. 3 . YO U A RE I NTE R N E T Transparency vs. integrity
  36. 36. 3 . YO U A RE I NTE R N E T Ur Resumé 14/4 2009
  37. 37. 3 . YO U A RE I NTE R N E T then...
  38. 38. 3 . YO U AR E IN TE R NE T
  39. 39. 3 . D U ÄR IN TE RN E T
  40. 40. 4 . YO U D ON 'T C ARE The geeks don't rule
  41. 41. 4 . YO U D ON 'T C ARE A new solution to an old problem?
  42. 42. 4 . YOU DO N 'T C ARE ”One machine”
  43. 43. 4 . YO U D ON 'T C ARE Ubiqutuous
  44. 44. 4 . YO U D ON 'T C ARE A new look at knowledge
  45. 45. 4 . YO U D ON 'T C ARE Convergens
  46. 46. 4 . YOU DO N 'T C ARE It's a new way
  47. 47. 4 . YOU DO N 'T C ARE and we really don't care
  48. 48. 4 . YOU DO N 'T C ARE
  49. 49. 4 . YOU DO N 'T C ARE like electricity in the wall or water in the tap
  50. 50. CON CLUSIO N 4 abstract +2 direct • You are your identity • You are your network • You are internet • You don't care. Kind of. • Eyes on Google och Facebook • Speed and adaptability is a MAJOR issue
  51. 51. N OTE S TO M E DIA Content isn't king, conversation is Content is just the stuff we talk about
  52. 52. N OTE S TO M E DIA conversation pieces - as always
  53. 53. N OTE S TO M E DIA
  54. 54. N OTE S TO M E DIA size matters
  55. 55. N OTE S TO M E DIA Hubert Burda: ”The problem is that we don't understand that software is what is most important. People think that a website with 40 editors is better than 20 editors. And then Google comes and take over the world with an algorithm. Nobody in my business vicinity has written an interesting algorithm. Google is not too powerful, Google is opening new markets for us. We have to be creative everyday to build our brands for meeting the new markets that Google bring us”
  56. 56. N OTE S TO M E DIA Google says • initially ignore • bandwith • cpu • storage • monetization • fokus on the user - and the rest will follow
  57. 57. N OTE S TO M E DIA ”What would google do”
  58. 58. N OTE S TO M E DIA and what would facebook do
  59. 59. N OTE S TO M E DIA Gray matter matters
  60. 60. N OTE S TO ME DIA Five action points • Conversation matters • Size matters • Pure players matters • Grey matter matters • Walk the talk
  61. 61. M AKE M E N TAL N OTE http://mindpark.se joakim@jardenberg.com 0735 18770

×