Challenges aheadDigital changes everything
Social changes everything   Two sessions on man and machine
Basically me...• Senior advisor in all things internet and media  • Some call me a social media therapist. CEO whisperer (...
The future of business is       letting go
”We’ve deleted the rogue tweet but rest  assured the Red Cross is sober and      we’ve confiscated the keys””While we’re a...
4 years old50% of the swe population is internet users @ age 4
We wake up to a new world      ... everyday
I don’t know better– but I might know different...
”What we have to learn to do,    we learn by doing.”   Its not a lesson to be learned          – its a life to live
The only constant is change       and change starts here
Chapter [n]   change
iTunes - 7 yrs
AppStore - 2.5 yrs
The universe is probably littered with the one-planet graves ofcultures which made the sensible economic decision that the...
Get Darwin
It is not the strongest of thespecies that survivenor the most intelligentbut the onemost responsive to change
”an industry too big tobend is bound to break”
Philip Meyer:”The last reader recycles the last     printed paper in 2040”   ”– April 2040, to be exact”
The early bird gets the wormBut the second mouse gets the cheese
N OW YOU !Walk and think • You’re the green dot on... ?       • think about it       • put a green post-it on your fish   ...
Chapter [n]  one machine
”Predicting the next 5,000 days of the web”
”One machine”
1 HB (Human brain)• 1.2 billion PC / 2.7 billion cellphones• 60 trillion links• 246 exabytes data
6 billion ”HB”
The only thing we know   for sure about thefuture is that we will be      wrong!
” I’m old enough to know a lot of thingsfrom life experience.I know that newspapers is where youget your political news an...
N OW YOU !Walk and talk • Are you a part of ”the one”? • What good comes out of it? • or is there a problem...?       •   ...
Chapter [n] the 100% human
10 0 % HU MANWhat 100%?• Always on - offline merges with online  • Except when in London...• Work vs spare time turns bori...
WO R K V S L I FEboring vs fun
FO UR STE P S, FOR R E ALFour steps towards 100% • You are your identity • You are your network • You are internet • You d...
1. ID E NT I TY
1. ID E NT I TY
1. ID E NT I TY
1. ID E NT I TY
1. ID E NT I TYBloggs, youtube, flickr, ”old sites” etc...
.me
M Y M ISSIONHelp businesses make money tomorrow
M Y OTH E R M ISSION
MY W ORL D
M Y R E AL TAG L I N E       Those who say that it cannot be doneshould get out of the way of those who are doing it!
M Y ATT I TUDE    When I get sadI stop being sad and be   AWESOME instead
M Y F AM IL Y
My digital hub
Traditional media on me
Words
Images
Video
Looong videos
Live...
Presentations
2 . N E TWO R Kthe social graph...
2 . N E TWO R K... its people
2 . N E TWO R Ksocial knots
2 . N E TWO R Kand it always has been...
M AKE ME N TA L N OTEcontent isnt king, conversation is content is just the stuff      we talk about
2 . N E TWO R K
2 . N E TWO R K”We aren’t simply projecting identity, we’re creating it.”                      Renny Gleeson @ TED
3 . YO U A RE I NTE R N E TSharing is caring
3 . YO U A RE I NTE R N E TCreating identity...
3 . YO U A RE IN TE R NE TThe volume... • 1 billion objects added every day (facebook) • 2 billion ”likes” • 50% by phone ...
3 . YO U A RE IN TE R NE T01:44 am
3 . YO U A RE I NTE R N E T
.me
Sharing is caring
Time
Place
Place in realtime
DNA
Creditcards
The images of me (ouch)
You can not control– but you can dominate ;) (take part, provide, be generous, discuss)
3 . YO U A RE IN TE R NE Thttp://jardenberg.se/live
3 . YO U A RE I NTE R N E TTransparency vs. integrity
3 . YO U A RE I NTE R N E TTransparency vs. integrity
3 . YO U A RE I NTE R N E T”Its not information overload       its filter failure”               Clay Shirky @ Here comes ...
3 . YO U A RE I NTE R N E T
3 . YO U A RE I NTE R N E Ttransparency by proxy
3 . YO U AR E IN TE R NE T
3 . DU ÄR IN TE R NE T
4 . YO U D ON T C AREThe geeks dont rule
4 . YO U D ON T C AREUbiqutuous
4 . YOU DO N T C ARE”One machine”
4 . YO U D ON T C AREA new look at knowledge
4 . YO U D ON T C AREIt all comes together
4 . YOU DO N T C AREIts a new way
4 . YOU DO N T C AREand we really dont care
4 . YOU DO N T C ARE
4 . YOU DO N T C ARElike electricity in the wall or water in the tap
FO UR STE P S, FOR R E ALFour steps towards 100% • You are your identity • You are your network • You are internet • You d...
10 0 % HU MANWhat 100%?• Always on - offline merges with online• Work vs spare time turns boring vs fun• Personal turns pu...
Chapter [n] and now what?
TH E F UTUR E IS YOU M OM
Google: ”relevance”  Facebook: ”relations”     Twitter: ”realtime” Amazon: ”one machine”Apple: ”many windows;)”
No excuse for ignorance - ”lmgtfy”
Avoid the big #FAILGo for the ”easy” #WIN
Klydda inte![ How we in Skåne say: ”Keep it simple, stupid” ]
Strive to incorporate  online and social mediainto all everyday operations
Be honest and do good shit!
ST AY CON N EC TE DBe honest and do good shit!       http://jardenberg.se        http://mindpark.se              @jocke   ...
THE END
O HH , TH E LON DON E XCUSE
Where there is joy, curiosity, a      sense of opportunity,determination and smart people taking collaborative babysteps  ...
”the future of business is        letting go”
N OW YOU !Talk on... • What will YOU do? • Roadbumps? Babysteps? • Under your skin...      •   2 min personal reflection  ...
N OW YOU !Talk on... • Impact on brands? • Fun or fear / friend or foe? • Transparency vs Integrity? • The new persona - T...
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Hyperisland kna (mc en)

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Hyperisland kna (mc en)

  1. 1. Challenges aheadDigital changes everything
  2. 2. Social changes everything Two sessions on man and machine
  3. 3. Basically me...• Senior advisor in all things internet and media • Some call me a social media therapist. CEO whisperer (with five CEO:s, all from Swedens top-25 largest corporations on my current roster)• Business angel and investor • in early stage tech startups likeVideoplaza, Planeto and more. Ranked #14 when the Telegraph picked ”The 100 most influential technology investors in Europe”• I write, lecture, speak, facilitate...• at least 50% pro bono
  4. 4. The future of business is letting go
  5. 5. ”We’ve deleted the rogue tweet but rest assured the Red Cross is sober and we’ve confiscated the keys””While we’re a 130-year-old humanitarian organization, we’realso made of up human beings. Thanks for not only getting thatbut for turning our faux pas into something good””You immediately embraced this mix-up and many of you havepledged donations to the Red Cross.”
  6. 6. 4 years old50% of the swe population is internet users @ age 4
  7. 7. We wake up to a new world ... everyday
  8. 8. I don’t know better– but I might know different...
  9. 9. ”What we have to learn to do, we learn by doing.” Its not a lesson to be learned – its a life to live
  10. 10. The only constant is change and change starts here
  11. 11. Chapter [n] change
  12. 12. iTunes - 7 yrs
  13. 13. AppStore - 2.5 yrs
  14. 14. The universe is probably littered with the one-planet graves ofcultures which made the sensible economic decision that there’sno good reason to go into space--each discovered, studied, andremembered by the ones who made the irrational decision.
  15. 15. Get Darwin
  16. 16. It is not the strongest of thespecies that survivenor the most intelligentbut the onemost responsive to change
  17. 17. ”an industry too big tobend is bound to break”
  18. 18. Philip Meyer:”The last reader recycles the last printed paper in 2040” ”– April 2040, to be exact”
  19. 19. The early bird gets the wormBut the second mouse gets the cheese
  20. 20. N OW YOU !Walk and think • You’re the green dot on... ? • think about it • put a green post-it on your fish • share
  21. 21. Chapter [n] one machine
  22. 22. ”Predicting the next 5,000 days of the web”
  23. 23. ”One machine”
  24. 24. 1 HB (Human brain)• 1.2 billion PC / 2.7 billion cellphones• 60 trillion links• 246 exabytes data
  25. 25. 6 billion ”HB”
  26. 26. The only thing we know for sure about thefuture is that we will be wrong!
  27. 27. ” I’m old enough to know a lot of thingsfrom life experience.I know that newspapers is where youget your political news and how youlook for a job. I know that music comesfrom stores. I know that complicatedthings like software and encyclopediahave to be created by professionals.And in the last 15 years, I’ve had tounlearn every one of those things anda million other because they stoppedbeing true.”
  28. 28. N OW YOU !Walk and talk • Are you a part of ”the one”? • What good comes out of it? • or is there a problem...? • 1 min personal (reflection) • 9 min in group (2-3ppl/group) • Share insights • Discussion
  29. 29. Chapter [n] the 100% human
  30. 30. 10 0 % HU MANWhat 100%?• Always on - offline merges with online • Except when in London...• Work vs spare time turns boring vs fun• Personal turns public• Man | machine and we’re living by numbers...• Everyone has superpowers and - everything is a conversation
  31. 31. WO R K V S L I FEboring vs fun
  32. 32. FO UR STE P S, FOR R E ALFour steps towards 100% • You are your identity • You are your network • You are internet • You dont care. Kind of.
  33. 33. 1. ID E NT I TY
  34. 34. 1. ID E NT I TY
  35. 35. 1. ID E NT I TY
  36. 36. 1. ID E NT I TY
  37. 37. 1. ID E NT I TYBloggs, youtube, flickr, ”old sites” etc...
  38. 38. .me
  39. 39. M Y M ISSIONHelp businesses make money tomorrow
  40. 40. M Y OTH E R M ISSION
  41. 41. MY W ORL D
  42. 42. M Y R E AL TAG L I N E Those who say that it cannot be doneshould get out of the way of those who are doing it!
  43. 43. M Y ATT I TUDE When I get sadI stop being sad and be AWESOME instead
  44. 44. M Y F AM IL Y
  45. 45. My digital hub
  46. 46. Traditional media on me
  47. 47. Words
  48. 48. Images
  49. 49. Video
  50. 50. Looong videos
  51. 51. Live...
  52. 52. Presentations
  53. 53. 2 . N E TWO R Kthe social graph...
  54. 54. 2 . N E TWO R K... its people
  55. 55. 2 . N E TWO R Ksocial knots
  56. 56. 2 . N E TWO R Kand it always has been...
  57. 57. M AKE ME N TA L N OTEcontent isnt king, conversation is content is just the stuff we talk about
  58. 58. 2 . N E TWO R K
  59. 59. 2 . N E TWO R K”We aren’t simply projecting identity, we’re creating it.” Renny Gleeson @ TED
  60. 60. 3 . YO U A RE I NTE R N E TSharing is caring
  61. 61. 3 . YO U A RE I NTE R N E TCreating identity...
  62. 62. 3 . YO U A RE IN TE R NE TThe volume... • 1 billion objects added every day (facebook) • 2 billion ”likes” • 50% by phone • 32 hrs video / every minute (Youtube) • and so on...
  63. 63. 3 . YO U A RE IN TE R NE T01:44 am
  64. 64. 3 . YO U A RE I NTE R N E T
  65. 65. .me
  66. 66. Sharing is caring
  67. 67. Time
  68. 68. Place
  69. 69. Place in realtime
  70. 70. DNA
  71. 71. Creditcards
  72. 72. The images of me (ouch)
  73. 73. You can not control– but you can dominate ;) (take part, provide, be generous, discuss)
  74. 74. 3 . YO U A RE IN TE R NE Thttp://jardenberg.se/live
  75. 75. 3 . YO U A RE I NTE R N E TTransparency vs. integrity
  76. 76. 3 . YO U A RE I NTE R N E TTransparency vs. integrity
  77. 77. 3 . YO U A RE I NTE R N E T”Its not information overload its filter failure” Clay Shirky @ Here comes everybody
  78. 78. 3 . YO U A RE I NTE R N E T
  79. 79. 3 . YO U A RE I NTE R N E Ttransparency by proxy
  80. 80. 3 . YO U AR E IN TE R NE T
  81. 81. 3 . DU ÄR IN TE R NE T
  82. 82. 4 . YO U D ON T C AREThe geeks dont rule
  83. 83. 4 . YO U D ON T C AREUbiqutuous
  84. 84. 4 . YOU DO N T C ARE”One machine”
  85. 85. 4 . YO U D ON T C AREA new look at knowledge
  86. 86. 4 . YO U D ON T C AREIt all comes together
  87. 87. 4 . YOU DO N T C AREIts a new way
  88. 88. 4 . YOU DO N T C AREand we really dont care
  89. 89. 4 . YOU DO N T C ARE
  90. 90. 4 . YOU DO N T C ARElike electricity in the wall or water in the tap
  91. 91. FO UR STE P S, FOR R E ALFour steps towards 100% • You are your identity • You are your network • You are internet • You dont care. Kind of.
  92. 92. 10 0 % HU MANWhat 100%?• Always on - offline merges with online• Work vs spare time turns boring vs fun• Personal turns public• Man | machine and we’re living by numbers...• Everyone has superpowers and - everything is a conversation
  93. 93. Chapter [n] and now what?
  94. 94. TH E F UTUR E IS YOU M OM
  95. 95. Google: ”relevance” Facebook: ”relations” Twitter: ”realtime” Amazon: ”one machine”Apple: ”many windows;)”
  96. 96. No excuse for ignorance - ”lmgtfy”
  97. 97. Avoid the big #FAILGo for the ”easy” #WIN
  98. 98. Klydda inte![ How we in Skåne say: ”Keep it simple, stupid” ]
  99. 99. Strive to incorporate online and social mediainto all everyday operations
  100. 100. Be honest and do good shit!
  101. 101. ST AY CON N EC TE DBe honest and do good shit! http://jardenberg.se http://mindpark.se @jocke joakim@jardenberg.com +46 735 187700
  102. 102. THE END
  103. 103. O HH , TH E LON DON E XCUSE
  104. 104. Where there is joy, curiosity, a sense of opportunity,determination and smart people taking collaborative babysteps – things will be good! #lifeisgood
  105. 105. ”the future of business is letting go”
  106. 106. N OW YOU !Talk on... • What will YOU do? • Roadbumps? Babysteps? • Under your skin... • 2 min personal reflection • 8 min in group (3ppl/group) • Share insights • Discussion
  107. 107. N OW YOU !Talk on... • Impact on brands? • Fun or fear / friend or foe? • Transparency vs Integrity? • The new persona - The new brand? • 2 min personal reflection • 8 min in group (3ppl/group) • Share insights • Discussion
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