2010-01-28 @ Hyper Island , Stockholm

1. the big picture

2. I NTRO
The Chapters
• 0 - this intro...
• 1 - Attitude
• 2 - Darwin & the two big ones...
• 3 - Four trends, for real
• 4 - Five actionpoints for businesses
• 5 - Directions of the web
• 6 - and now?

3. I NTRO

4. O UR M ISSIO N
Help businesses make money tomorrow

5. I NTRO
conversation, please

6. I NTRO

7. Chapter one
attitude

8. THE A TT I TU DE
Millions of misconceptions
• About meatspace vs cyberspace
• About ”learning” vs ”doing”
• About young vs old
• About that it might be to late?
• The second mouse gets the cheese - there is hope;)

9. THE TO PIC
”Predicting the next 5,000 days of the web”

10. M AKE M E N TAL N OTE
Watch every movie on ted.com

11. TH E VI SIO N
”One machine”

12. TH E VI SIO N
1 HB (Human brain)
• 1,5 billion PC
• 3 billion cellphones
• 30 million servers
• 60 trillion links

13. TH E VI SIO N
6 billion ”one machine”

14. TH E P ROBLE M
The only thing we know
for sure about the
future is that we will be
wrong!

15. H ISTOR Y
” I’m old enough to know a lot of things
from life experience.
I know that newspapers is where you
get your political news and how you
look for a job. I know that music comes
from stores. I know that complicated
things like software and encyclopedia
have to be created by professionals.
And in the last 15 years, I’ve had to
unlearn every one of those things and
a million other because they stopped
being true.”

16. M AKE M E N TAL N OTE
Clay Shirky : ”Here comes everybody”

17. OK , THE F UTUR E

18. Chapter two
Darwin & the two big ones

19. SP E E D
Darwins law

20. SP E E D OF C H AN GE
It is not the strongest of the
species that survive
nor the most intelligent
but the one most responsive to
change

21. AN D THE M AGN I TUD E
300 services / day

22. THE BIG TWO
Google: ”all the information”
Facebook: ”all the people”

24. M AKE M E N TAL N OTE
don't buy reports

25. A NOTE

26. Chapter three
four trends, for real

27. FOUR TRE N DS, FO R RE AL
Four things
• You are your identity
• You are your network
• You are internet
• You don't care. Kind of.

28. 1. ID E NT I TY

29. 1. ID E NT I TY

30. 1. ID E NT I TY

31. 1. ID E NT I TY

32. 1. ID E NT I TY
real soon

33. 2 . N E TWO R K
the blogosphere

34. 2 . N E TWO R K
... it's people

35. 2 . N E TWO R K
and always has been...

36. 2 . N E TWO R K
social knots

37. 2 . N E TWO R K

38. 3 . YO U A RE I NTE R N E T
Sharing is caring

39. 3 . YO U A RE I NTE R N E T

40. 3 . YO U A RE I NTE R N E T
Transparency vs. integrity

41. 3 . YO U A RE I NTE R N E T
Ur Resumé 14/4 2009

42. 3 . YO U A RE I NTE R N E T
then...

43. 3 . YO U AR E IN TE R NE T

44. 3 . D U ÄR IN TE RN E T

45. YAY! A H OC KE YST ICK
15000
11250
7500
3750
0
2002 2003 2004 2005 2006 2007 2008

46. 4 . YO U D ON 'T C ARE
The geeks don't rule

47. 4 . YO U D ON 'T C ARE
A new solution to an old problem?

48. 4 . YOU DO N 'T C ARE
”One machine”

49. 4 . YO U D ON 'T C ARE
Ubiqutuous

50. 4 . YO U D ON 'T C ARE
A new look at knowledge

51. 4 . YO U D ON 'T C ARE
It all comes together

52. 4 . YOU DO N 'T C ARE
It's a new way

53. 4 . YOU DO N 'T C ARE
and we really don't care

54. 4 . YOU DO N 'T C ARE

55. 4 . YOU DO N 'T C ARE
like electricity in the wall or water in the tap

56. CON CLUSIO N
4 abstract & 2 direct
• You are your identity
• You are your network
• You are internet
• You don't care. Kind of.
• Close eyes on Google och Facebook
• Speed and adaptability is a MAJOR issue
(know your Darwin)

57. Chapter four
five actionpoints for businesses

58. N OTE S TO M E DIA

59. 50%
55%
60%
65%
70%
75%
80%
19
90
19
92
19
94
19
96
19
98
20
00
20
02
20
04
20
06
H AR D F AC TS

60. N OTE S TO ME DIA
Five action points
• Conversation matters
• Size matters
• Pure players matters
• Grey matter matters

61. N OTE S TO M E DIA
Content isn't king,
conversation is
Content is just the stuff
we talk about

62. N OTE S TO M E DIA
conversation pieces - as always

63. N OTE S TO ME DIA
Five action points
• Conversation matters
• Size matters
• Pure players matters
• Grey matter matters

64. N OTE S TO M E DIA

65. N OTE S TO M E DIA

66. N OTE S TO M E DIA
size matters

67. N OTE S TO ME DIA
Five action points
• Conversation matters
• Size matters
• Pure players matters
• Grey matter matters

68. N OTE S TO M E DIA
Hubert Burda:
”The problem is that we don't understand
that software is what is most important.
People think that a website with 40
editors is better than 20 editors. And
then Google comes and take over the
world with an algorithm. Nobody in my
business vicinity has written an
interesting algorithm.
Google is not too powerful, Google is
opening new markets for us. We have to
be creative everyday to build our brands
for meeting the new markets that Google
bring us”

69. N OTE S TO M E DIA
Google says
• initially ignore
• bandwith
• cpu
• storage
• monetization
• fokus on the user - and the rest will follow

70. N OTE S TO M E DIA
”What would google do”

71. N OTE S TO M E DIA
and what would facebook do

72. N OTE S TO ME DIA
Five action points
• Conversation matters
• Size matters
• Pure players matters
• Grey matter matters

73. N OTE S TO M E DIA
Gray matter matters

74. N OTE S TO ME DIA
Five action points
• Conversation matters
• Size matters
• Pure players matters
• Grey matter matters
• Walk the talk

75. Chapter five
directions of the web

76. SE MAN T IC
structured data and linkability

77. R E ALT IM E
from relevans to realtime

78. A UGM E N TE D
just add reality

79. CO LL ABO RA T I VE
to get there spells together

80. UBIQUI TO US
like electricity in the wall or water in the tap

81. TO SU M UP

82. I NTRO
The Chapters
• 0 - this intro...
• 1 - Attitude
• 2 - Darwin & the two big ones...
• 3 - Four trends, for real
• 4 - Five actionpoints for businesses
• 5 - Directions of the web
• 6 - and now?

83. Chapter six
and now what?

84. AN D N OW ?
Start doing
• Walk the talk [sic]
• Live the media
• It IS personal (but maybe not private)
• Never again say: ”where do people find the
time for that?
• Have ”playdays” - it's supposed to be fun

85. AN D N OW ?
The full monty

86. F I NAL WO RD S
Remember: we are all students
It's not a tool to be mastered
- it's a life to be lived

87. M AKE M E N TAL N OTE
http://mindpark.se
http://jardenberg.se
@jocke
jardenberg@googlewave.com
joakim@jardenberg.com
+46 735 187700