4 . YOU DO N T C ARElike electricity in the wall or water in the tap
FOUR TRE N DS, FO R RE ALFour steps towards 100% • You are your identity • You are your network • You are internet • You dont care. Kind of.
N OW YOU !As an individual... • Shared vision? • Fun or fear / friend or foe • Transparency vs Integrity • The new persona? • 5 min personal reflection • 10 min in group (3ppl/group) • Share top-2 insights (unique) • Discussion
Chapter 2what’s social media marketing? (IMHO and in YNSHO)
TH E ATT I TUDEMillions of misconceptions • About meatspace vs cyberspace • About ”learning” vs ”doing” • About young vs old • About that it might be to late? • The second mouse gets the cheese - keep the faith;)
TH E P ROB LE MThe only thing we know for sure about thefuture is that we will be wrong!
H ISTO R Y” I’m old enough to know a lot of thingsfrom life experience.I know that newspapers is where youget your political news and how youlook for a job. I know that music comesfrom stores. I know that complicatedthings like software and encyclopediahave to be created by professionals.And in the last 15 years, I’ve had tounlearn every one of those things anda million other because they stoppedbeing true.”
M AKE ME N TA L N OTEClay Shirky : ”Here comes everybody”
N OW YOU !As an individual... • Shared vision? • Fun or fear / friend or foe • Transparency vs Integrity • The new persona? • 5 min personal reflection • 10 min in group • Share top-2 insights (unique) • Discussion
Where there is joy, curiosity, a sense of opportunity,determination and smart people taking collaborative babysteps – things will be good! #lifeisgood
I NTROThe Chapters• 0 - this intro...• 1 - Attitude• 2 - Darwin & the two big ones...• 3 - Four trends, for real• 4 - Six oneliners• 5 - and now?
N OW YOU !As a business... • Who’s in control - and how does it feel? • Biggest fear? • Favorite opportunity? • What must change? • 5 min personal reflection • 10 min in group • Share top-2 insights (unique) • Discussion
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