The future

I NTRO
The Chapters
• 0 - this intro...
• 1 - Attitude
• 2 - Darwin & the two big ones...
• 3 - Four trends, for real
• 4 - Five actionpoints for businesses
• 5 - Directions of the web
• 6 - and now?

I NTRO

O UR M ISSIO N
Help businesses make money tomorrow

I NTRO
conversation, please

Chapter one
attitude

THE A TT I TU DE
Millions of misconceptions
• About meatspace vs cyberspace
• About ”learning” vs ”doing”
• About young vs old
• About that it might be to late?
• The second mouse gets the cheese - there is hope;)

THE TO PIC
”Predicting the next 5,000 days of the web”

M AKE M E N TAL N OTE
Watch every movie on ted.com

TH E VI SIO N
”One machine”

TH E VI SIO N
1 HB (Human brain)
• 1,5 billion PC
• 3 billion cellphones
• 30 million servers
• 60 trillion links

TH E VI SIO N
6 billion ”one machine”

TH E P ROBLE M
The only thing we know
for sure about the
future is that we will be
wrong!

H ISTOR Y
” I’m old enough to know a lot of things
from life experience.
I know that newspapers is where you
get your political news and how you
look for a job. I know that music comes
from stores. I know that complicated
things like software and encyclopedia
have to be created by professionals.
And in the last 15 years, I’ve had to
unlearn every one of those things and
a million other because they stopped
being true.”

M AKE M E N TAL N OTE
Clay Shirky : ”Here comes everybody”

OK , THE F UTUR E

Chapter two
Darwin & the two big ones

SP E E D
Darwins law

SP E E D OF C H AN GE
It is not the strongest of the
species that survive
nor the most intelligent
but the one most responsive to
change

AN D THE M AGN I TUD E
300 services / day

THE BIG TWO
Google: ”all the information”
Facebook: ”all the people”

M AKE M E N TAL N OTE
don't buy reports

A NOTE

Chapter three
four trends, for real

FOUR TRE N DS, FO R RE AL
Four things
• You are your identity
• You are your network
• You are internet
• You don't care. Kind of.

1. ID E NT I TY

1. ID E NT I TY

1. ID E NT I TY

1. ID E NT I TY

1. ID E NT I TY
real soon

2 . N E TWO R K
the blogosphere

2 . N E TWO R K
... it's people

2 . N E TWO R K
and always has been...

2 . N E TWO R K
social knots

2 . N E TWO R K

3 . YO U A RE I NTE R N E T
Sharing is caring

3 . YO U A RE I NTE R N E T

3 . YO U A RE I NTE R N E T
Transparency vs. integrity

3 . YO U A RE I NTE R N E T
Ur Resumé 14/4 2009

3 . YO U A RE I NTE R N E T
then...

3 . YO U AR E IN TE R NE T

3 . D U ÄR IN TE RN E T

YAY! A H OC KE YST ICK
15000
11250
7500
3750
0
2002 2003 2004 2005 2006 2007 2008

4 . YO U D ON 'T C ARE
The geeks don't rule

4 . YO U D ON 'T C ARE
A new solution to an old problem?

4 . YOU DO N 'T C ARE
”One machine”

4 . YO U D ON 'T C ARE
Ubiqutuous

4 . YO U D ON 'T C ARE
A new look at knowledge

4 . YO U D ON 'T C ARE
It all comes together

4 . YOU DO N 'T C ARE
It's a new way

4 . YOU DO N 'T C ARE
and we really don't care

4 . YOU DO N 'T C ARE

4 . YOU DO N 'T C ARE
like electricity in the wall or water in the tap

CON CLUSIO N
4 abstract & 2 direct
• You are your identity
• You are your network
• You are internet
• You don't care. Kind of.
• Close eyes on Google och Facebook
• Speed and adaptability is a MAJOR issue
(know your Darwin)

Chapter four
five actionpoints for businesses

N OTE S TO M E DIA

50%
55%
60%
65%
70%
75%
80%
19
90
19
92
19
94
19
96
19
98
20
00
20
02
20
04
20
06
H AR D F AC TS

N OTE S TO ME DIA
Five action points
• Conversation matters
• Size matters
• Pure players matters
• Grey matter matters

N OTE S TO M E DIA
Content isn't king,
conversation is
Content is just the stuff
we talk about

N OTE S TO M E DIA
conversation pieces - as always

N OTE S TO ME DIA
Five action points
• Conversation matters
• Size matters
• Pure players matters
• Grey matter matters

N OTE S TO M E DIA

N OTE S TO M E DIA

N OTE S TO M E DIA
size matters

N OTE S TO ME DIA
Five action points
• Conversation matters
• Size matters
• Pure players matters
• Grey matter matters

N OTE S TO M E DIA
Hubert Burda:
”The problem is that we don't understand
that software is what is most important.
People think that a website with 40
editors is better than 20 editors. And
then Google comes and take over the
world with an algorithm. Nobody in my
business vicinity has written an
interesting algorithm.
Google is not too powerful, Google is
opening new markets for us. We have to
be creative everyday to build our brands
for meeting the new markets that Google
bring us”

N OTE S TO M E DIA
Google says
• initially ignore
• bandwith
• cpu
• storage
• monetization
• fokus on the user - and the rest will follow

N OTE S TO M E DIA
”What would google do”

N OTE S TO M E DIA
and what would facebook do

N OTE S TO ME DIA
Five action points
• Conversation matters
• Size matters
• Pure players matters
• Grey matter matters

N OTE S TO M E DIA
Gray matter matters

N OTE S TO ME DIA
Five action points
• Conversation matters
• Size matters
• Pure players matters
• Grey matter matters
• Walk the talk

Chapter five
directions of the web

SE MAN T IC
structured data and linkability

R E ALT IM E
from relevans to realtime

A UGM E N TE D
just add reality

CO LL ABO RA T I VE
to get there spells together

UBIQUI TO US
like electricity in the wall or water in the tap

Chapter six
and now what?

AN D N OW ?
Start doing
• Walk the talk [sic]
• Live the media
• It IS personal (but maybe not private)
• Never again say: ”where do people find the
time for that?
• Have ”playdays” - it's supposed to be fun

AN D N OW ?
The full monty
• Don't say ”I use youtube”
• Say ”I'm on youtube”
• Don't say ”I read blogs”
• Say ”I blog”
• Don't say: ”I'm on twitter”
• Say ”I tweet”
• Confusing? Listen to peeps

F I NAL WO RD S
Remember: in this new world we
are all students - all the time.
It's not a tool to be mastered -
it's a life to be lived.

M AKE M E N TAL N OTE
http://mindpark.se
http://jardenberg.se
@jocke
jardenberg@googlewave.com
joakim@jardenberg.com
+46 735 18770