Prototyping & Testing - Design Thinking Experience Day
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Prototyping & Testing - Design Thinking Experience Day

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During the current basic track at the School of Design Thinking at the HPI in Potsdam I had the pleasure to run several sessions with the students regarding the importance of prototyping during a ...

During the current basic track at the School of Design Thinking at the HPI in Potsdam I had the pleasure to run several sessions with the students regarding the importance of prototyping during a design thinking project. For sure for early testing but also as important and powerful way of develop and iterate ideas inside the team. Sometimes without even words.

I combined this short input with several exercises, where the students created in several iterations and with very strikt time-boxing different prototypes based on a certain challenge.

Interesting to see how effective athe hand-over from a first version of a prototype to another team worked out in the end.

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Prototyping & Testing - Design Thinking Experience Day Prototyping & Testing - Design Thinking Experience Day Presentation Transcript

  • Prototyping & Testing. Jochen Guertler, Design Thinking Experience Day d.school Potsam – April 15th 2014
  • Where are we at the moment?
  • © SAP 2012 | 4 “Prototyping is problem solving. It is culture and a language. You can prototype just about anything – a new product or service, or a special promotion. What´s count is moving the ball forward, achieving some part of your goal. Not wasting time.”- Tom Kelley
  • © SAP 2012 | 5 Why prototyping? •  Deeper understanding though doing and thinking with your hands •  Overcome “talking phenomenon” by bias towards action •  Enable co-design between your, your team, your client and your user
  • © SAP 2012 | 6 Prototyping should be rough, right and rapid.
  • © SAP 2012 | 7 “The best way to experience an experience is to experience it.”
  • © SAP 2012 | 8 System critical functions. Find them and define ways to test them.
  • © SAP 2012 | 9 3D Paper Prototypes.
  • © SAP 2012 | 10 Role Plays §  Show the solution through the user‘s eyes. §  Use a role play to show the impact of your idea, e.g. like “a day in the life” of your persona. §  Don‘t try to be too perfect. “Feeling the idea is key, not perfect make up“.
  • Storyboards •  Visualize your solution. •  Make it tangible by sketching it out. •  Storyboards help viewers to share the holistic experience a user of a product or service might go through
  • © SAP 2012 | 12 Low-Fidelity Mockups & Paper Wireframes •  Demonstrate the functionality and the (Look)&Feel of your solution. •  Compose low fidelity mockups by using traditional material. Do not code them. •  Don‘t try to be too perfect. Key functionality and screen flow is key, rather than finalized screenshots.
  • © SAP 2012 | 13 Prototyping is Teamwork •  See prototyping as way of communication inside the team •  Not only the expert in the team should do it •  Split up and work in parallel •  Iterate also within the team while prototyping
  • © SAP 2012 | 14 Make Space for Prototyping •  Materials should be always visible and easy to access •  Prototyping needs space •  Enable the team to prototype together
  • © SAP 2012 | 15 Prototyping should be timeboxed •  Show unfinished stuff – you will get better and more honest feedback •  Do not fall in love with your prototype!
  • © SAP 2012 | 16 Let the prototype speak for itself while testing, but know what you want to learn.
  • © SAP 2012 | 17 Create a Test Plan. •  WHAT do you test? •  HOW do you test it? •  WHY is this relevant for you?
  • Address the right question …and create the right solutionHow to Capture Feedback From Your Users?
  • © SAP 2012 | 19 ①  Create a testplan for the WHAT, the HOW and the WHY ②  Create a storyline to show how a user employs the solution to reach the goal. ③  Take your prototype(s), revisit end-users and take them through a scenario that shows how to reach the goal with the new solution. ④  Listen carefully to what they say. ⑤  Capture and later synthesize all feedback. ⑥  Iterate your idea based on the feedback from your end-users.
  • © SAP 2012 | 20 “Failure is simply the opportunity to begin again, this time more intelligently.” – Henry Ford.