Innovation and Efficiency - d.school talk

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As part of my work as teacher at the school of Design Thinking at the Hasso-Plattner-Institute (HPI) I gave this talk describing how we combine at SAP lean and agile methodologies with design thinking to ensure efficiency and innovation.

doing ther right things. and doing the things right.

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Innovation and Efficiency - d.school talk

  1. 1. Lean  Way  Forward:  Innova0on  &  Efficiency     Combine  design  and  development.  Or:  Doing  the  right  things.  And  doing  the  things  right.   Jochen  Gürtler,  TIP  Core  Innova-on  Manager   School  of  Design  Thinking,  Hasso-­‐Pla;ner-­‐Ins-tute  Potsdam   June  19th  2012        With  contribu,on  from  Mar,n  Fassunge,  Tobias  Hildenbrand  and  Boris  Bezirtzis  
  2. 2. Exper0se   Master  in  Computer  Science   15  year  professional  soHware  development  in  different  roles   like  developer,  architect,  product  owner  and  manager   Cer-fied  Gestalt  prac--oner  &  Business  Coach     Design  Thinking  Coach   Interests   My  children,  my  family,  my  friends   Traveling  all  around  the  world   Jazz  and  playing  trumpet   Wri-ng  books  and  blogs   Cinema  and  movies   What  is  needed  for  change  and  growth?    © SAP 2012 | AG. All rights reserved. ©  2012 SAP 2 ABOUT  ME.   TITLE STYLE CLICK TO EDIT MASTER PEOPLE.  IDEAS.  RESULTS.   2
  3. 3. © SAP 2012 | AG. All rights reserved. ©  2012 SAP 3 SAP  –  NEVER  HEART  ABOUT  THIS?   © SAP 20123 | 3
  4. 4. WHY LEAN ?© SAP 2012 | AG. All rights reserved. ©  2012 SAP 4 © SAP 2012 | 4 4
  5. 5. © SAP 2012 | AG. All rights reserved. ©  2012 SAP 5 NO,  WE  DO  NOT  BUILD  CARS   © SAP 20125 | 5
  6. 6. © SAP 2012 | AG. All rights reserved. ©  2012 SAP 6 ELEMINATE  WASTE  MAXIMZE  VALUE  FOR  YOUR  CUSTOMER   © SAP 20126 | 6
  7. 7. Analyze Design Code Test Fear of delivery Year 1 Year 2 Year 3 Year 4© SAP 2012 | AG. All rights reserved. ©  2012 SAP 7 CONSEQUENCES  OF  WATERFALL   7
  8. 8. release planning Chief Product Area Product teamproduct team backlog release backlog sprint Implementation backlog teams© SAP 2012 | AG. All rights reserved. ©  2012 SAP 8 INTRODUCTION  OF  TEAM  BASED  ORGANIZATION   8
  9. 9. Split organization Split work into teams Split time Deliver more frequently Retrospectives© SAP 2012 | AG. All rights reserved. ©  2012 SAP 9 INTRODUCTION  OF  LARGE  SCALE  SCRUM   9
  10. 10. Improve ratio of planning and Incorporate execution early feedbacks Build quality into products Train coaches from the inside within the out. organization© SAP 2012 | AG. All rights reserved. ©  2012 SAP 10 WHAT  WE  HAVE  LEARNED     10
  11. 11. Kaizen / Continuous Improvement in large scale Respect for People: Lean Leadership Development We learned to deliver reliably© SAP 2012 | AG. All rights reserved. ©  2012 SAP 11 WHAT  ELSE  DID  WE  DO?   11
  12. 12. ©  2012 SAP 12 COMPLEMENTING  SCRUM  WITH  ENGINEERING  PRACTICES  © SAP 2012 | AG. All rights reserved. 12
  13. 13. WHY IS EFFICIENCY NOT ENOUGH ?©  2012 SAP AG. All rights reserved. © SAP 201213 13 |
  14. 14. “There is surely nothing quite so useless, as doing with great efficiency what should not be done at all.” - Peter Drucker© SAP 2012 | AG. All rights reserved. ©  2012 SAP 14 GOAL  IS  NOT  TO  PRODUCE  MORE  STUFF  EFFICIENTLY     14
  15. 15. Exploration Exploitation Search for new knowledge Maximization of payoff from existing knowledge Invention of business Administration of business Intuitive thinking Analytical thinking Validity Worship altar of reliability © 2009, Roger Martin, The Design of Business© SAP 2012 | AG. All rights reserved. ©  2012 SAP 15 WHY  IS  INNOVATION  SO  DIFFICULT?   15
  16. 16. Understanding the needs Viability Feasibilit of the customer via y multiple prototypes Innovation Desirability© SAP 2012 | AG. All rights reserved. ©  2012 SAP 16 APPLY  DESIGN  THINKING   16
  17. 17. Radical Show don’t tell collaboration Focus on user needs Embrace experimentation Doing than planning© SAP 2012 | AG. All rights reserved. ©  2012 SAP 17 HOW  DESIGN  THINKING  HELPS?   17
  18. 18. © 2012, Ash Maurya, Running Lean© SAP 2012 | AG. All rights reserved. ©  2012 SAP 18 YOUR  PRODUCT  IS  NOT  „THE  PRODUCT“   18
  19. 19. # of customers % of revenue using a product coming from that didn’t exist offerings that 3 years ago didn’t exist 3 years ago© SAP 2012 | AG. All rights reserved. ©  2012 SAP 19 MEASURE  WHAT  YOU  CAN  MEASURE   19
  20. 20. Innovation Goals Business orientation Time & resources Metrics Access to the customers and technology© SAP 2012 | AG. All rights reserved. ©  2012 SAP 20 INNOVATION  CULTURE  20
  21. 21. Design + Development Product Vision backlog t Ow ner Produc Story- -mapping backbone Personas user stories Design and Development profile Prototyping share the same values and buglist artifacts artifacts are complementary paper prototypes Synthesis story telling Dev teams clustering© SAP 2012 | AG. All rights reserved. ©  2012 SAP 21 COMBINE  DESIGN  AND  DEVELOPMENT   21
  22. 22. DO YOU HAVE AN EXAMPLE?© SAP 2012 | AG. All rights reserved. ©  2012 SAP 22 © SAP 201222 22 |
  23. 23. © SAP 2012 | AG. All rights reserved. ©  2012 SAP 23 SAP  SAILING  PROGRAM  TECHNOLOGY  SPONSORING  AT  IT  BEST   © SAP 201223 23 |
  24. 24. © SAP 2012 | AG. All rights reserved. ©  2012 SAP 24 THE  TEAM  A  GOOD  MIX  IS  ALWAYS  BETTER   © SAP 201224| 24
  25. 25. © SAP 2012 | AG. All rights reserved. ©  2012 SAP 25 ONE  TEAM  –  ONE  OFFICE  WHEN  WORK  BECOMES  FUN     © SAP 201225 25 |
  26. 26. © SAP 2012 | AG. All rights reserved. ©  2012 SAP 26 USER  RESEARCH  UNDERSTAND  THE  NEEDS  OF  OUR  USERS   © SAP 201226 26 |
  27. 27. © SAP 2012 | AG. All rights reserved. ©  2012 SAP 27 STORY  TELLING  TELL  ME  YOUR  STORIES  AND  I  WILL  UNDERSTAND   © SAP 201227 27 |
  28. 28. © SAP 2012 | AG. All rights reserved. ©  2012 SAP 28 SYNTHESIS  WHAT  ARE  THE  REALLY  IMPORTANT  TOPICS?   © SAP 201228 28 |
  29. 29. © SAP 2012 | AG. All rights reserved. ©  2012 SAP 29 2  PERSONAS  A  SAILOR  AND  HER  COACH   © SAP 201229 29 |
  30. 30. © SAP 2012 | AG. All rights reserved. ©  2012 SAP 30 IDEATION  CREATE  MANY  IDEAS  TO  FIND  THE  RIGHT  ONES   © SAP 201230 30 |
  31. 31. © SAP 2012 | AG. All rights reserved. ©  2012 SAP 31 PRODUCT  VISION  WRITE  IT  DOWN  TO  BECOME  CONCRETE   © SAP 201231 31 |
  32. 32. © SAP 2012 | AG. All rights reserved. ©  2012 SAP 32 USER  STORY  MAP  PLAN  AND  STRUCTURE  YOUR  VISION   © SAP 201232 32 |
  33. 33. © SAP 2012 | AG. All rights reserved. ©  2012 SAP 33 DEVELOPMENT  MODEL  LEAN.  LEANER.  TEAMIFIED   © SAP 201233 33 |
  34. 34. © SAP 2012 | AG. All rights reserved. ©  2012 SAP 34 PROTOTYPING  MAKE  IT  REAL.  FAIL  EARLY.  GET  FEEDBACK   © SAP 201234| 34
  35. 35. © SAP 2012 | AG. All rights reserved. ©  2012 SAP 35 SAP  SAIL  BETTER.  PUBLICLY  AVAILABLE  TODAY   © SAP 201235 35 |
  36. 36. © SAP 2012 | AG. All rights reserved. ©  2012 SAP 36 SAP  SAIL  BETTER:  COMBINING  DESIGN  &  DEVELOPMENT   36
  37. 37. WHAT´S NEXT?© SAP 2012 | AG. All rights reserved. ©  2012 SAP 37 © SAP 201237 37 |
  38. 38. © SAP 2012 | AG. All rights reserved. ©  2012 SAP 38 CLICK  TO  EDIT  MASTER  TITLE  STYLE   38
  39. 39. 2.  SCALING   Embed  Design  Thinking  in  the   development  processes  with   content  and  rollout  support   1.  SERVICES   Provide  SERVICES  suppor0ng   wave  2  &  3  Design  Thinking   3.  SPACES   projects  to  ensure  success   Make  flexible  SPACES   and  learn  for  SCALING   available  incl.  furniture   and  equipment  © SAP 2012 | AG. All rights reserved. ©  2012 SAP 39 DESIGN  THINKING  2012.  LEARN  AEDIT  MASTER  TDIMENSTIONS   CLICK  TO   ND  SCALE  IN  THREE  ITLE  STYLE   39
  40. 40. © SAP 2012 | AG. All rights reserved. ©  2012 SAP 40 10  THINKS.  Why  not  starEng  today?   © SAP 201240 40 |
  41. 41. © SAP 2012 | AG. All rights reserved. ©  2012 SAP 41 WOULD  YOU  LIKE  TO  JOIN  THE  TRIP?  Contact  me   © SAP 201241 41 |
  42. 42. Thank  you.  Contact me:Jochen  Gürtler  TIP  Core  Innova-on  Manager  SAP  AG  Dietmar-­‐Hopp-­‐Allee  16  69190  Walldorf  +49  6227  7  48272  /  +49  174  91  63  497  
  43. 43. © 2012 SAP AG. All rights reserved.No part of this publication may be reproduced or transmitted in any form or for any purpose without the express Google App Engine, Google Apps, Google Checkout, Google Data API, Google Maps, Google Mobile Ads,permission of SAP AG. The information contained herein may be changed without prior notice. Google Mobile Updater, Google Mobile, Google Store, Google Sync, Google Updater, Google Voice, Google Mail, Gmail, YouTube, Dalvik and Android are trademarks or registered trademarks of Google Inc.Some software products marketed by SAP AG and its distributors contain proprietary software components ofother software vendors. INTERMEC is a registered trademark of Intermec Technologies Corporation.Microsoft, Windows, Excel, Outlook, PowerPoint, Silverlight, and Visual Studio are registered trademarks of Wi-Fi is a registered trademark of Wi-Fi Alliance.Microsoft Corporation. Bluetooth is a registered trademark of Bluetooth SIG Inc.IBM, DB2, DB2 Universal Database, System i, System i5, System p, System p5, System x, System z, System Motorola is a registered trademark of Motorola Trademark Holdings LLC.z10, z10, z/VM, z/OS, OS/390, zEnterprise, PowerVM, Power Architecture, Power Systems, POWER7,POWER6+, POWER6, POWER, PowerHA, pureScale, PowerPC, BladeCenter, System Storage, Storwize, Computop is a registered trademark of Computop Wirtschaftsinformatik GmbH.XIV, GPFS, HACMP, RETAIN, DB2 Connect, RACF, Redbooks, OS/2, AIX, Intelligent Miner, WebSphere, Tivoli,Informix, and Smarter Planet are trademarks or registered trademarks of IBM Corporation. SAP, R/3, SAP NetWeaver, Duet, PartnerEdge, ByDesign, SAP BusinessObjects Explorer, StreamWork, SAP HANA, and other SAP products and services mentioned herein as well as their respective logos areLinux is the registered trademark of Linus Torvalds in the United States and other countries. trademarks or registered trademarks of SAP AG in Germany and other countries.Adobe, the Adobe logo, Acrobat, PostScript, and Reader are trademarks or registered trademarks of Adobe Business Objects and the Business Objects logo, BusinessObjects, Crystal Reports, Crystal Decisions, WebSystems Incorporated in the United States and other countries. Intelligence, Xcelsius, and other Business Objects products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of Business Objects Software Ltd. Business ObjectsOracle and Java are registered trademarks of Oracle and its affiliates. is an SAP company.UNIX, X/Open, OSF/1, and Motif are registered trademarks of the Open Group. Sybase and Adaptive Server, iAnywhere, Sybase 365, SQL Anywhere, and other Sybase products and servicesCitrix, ICA, Program Neighborhood, MetaFrame, WinFrame, VideoFrame, and MultiWin are trademarks or mentioned herein as well as their respective logos are trademarks or registered trademarks of Sybase Inc.registered trademarks of Citrix Systems Inc. Sybase is an SAP company.HTML, XML, XHTML, and W3C are trademarks or registered trademarks of W3C®, World Wide Web Crossgate, m@gic EDDY, B2B 360°, and B2B 360° Services are registered trademarks of Crossgate AGConsortium, Massachusetts Institute of Technology. in Germany and other countries. Crossgate is an SAP company.Apple, App Store, iBooks, iPad, iPhone, iPhoto, iPod, iTunes, Multi-Touch, Objective-C, Retina, Safari, Siri, All other product and service names mentioned are the trademarks of their respective companies. Dataand Xcode are trademarks or registered trademarks of Apple Inc. contained in this document serves informational purposes only. National product specifications may vary.IOS is a registered trademark of Cisco Systems Inc. The information in this document is proprietary to SAP. No part of this document may be reproduced, copied, or transmitted in any form or for any purpose without the express prior written permission of SAP AG.RIM, BlackBerry, BBM, BlackBerry Curve, BlackBerry Bold, BlackBerry Pearl, BlackBerry Torch, BlackBerryStorm, BlackBerry Storm2, BlackBerry PlayBook, and BlackBerry App World are trademarks or registeredtrademarks of Research in Motion Limited. ©  2012 SAP AG. All rights reserved. 43
  44. 44. © 2012 SAP AG. Alle Rechte vorbehalten.Weitergabe und Vervielfältigung dieser Publikation oder von Teilen daraus sind, zu welchem Zweck und in Google App Engine, Google Apps, Google Checkout, Google Data API, Google Maps, Google Mobile Ads,welcher Form auch immer, ohne die ausdrückliche schriftliche Genehmigung durch SAP AG nicht gestattet. Google Mobile Updater, Google Mobile, Google Store, Google Sync, Google Updater, Google Voice,In dieser Publikation enthaltene Informationen können ohne vorherige Ankündigung geändert werden. Google Mail, Gmail, YouTube, Dalvik und Android sind Marken oder eingetragene Marken von Google Inc.Die von SAP AG oder deren Vertriebsfirmen angebotenen Softwareprodukte können Softwarekomponenten INTERMEC ist eine eingetragene Marke der Intermec Technologies Corporation.auch anderer Softwarehersteller enthalten. Wi-Fi ist eine eingetragene Marke der Wi-Fi Alliance.Microsoft, Windows, Excel, Outlook, und PowerPoint sind eingetragene Marken der Microsoft Corporation. Bluetooth ist eine eingetragene Marke von Bluetooth SIG Inc.IBM, DB2, DB2 Universal Database, System i, System i5, System p, System p5, System x, System z, System Motorola ist eine eingetragene Marke von Motorola Trademark Holdings, LLC.z10, z10, z/VM, z/OS, OS/390, zEnterprise, PowerVM, Power Architecture, Power Systems, POWER7,POWER6+, POWER6, POWER, PowerHA, pureScale, PowerPC, BladeCenter, System Storage, Storwize, Computop ist eine eingetragene Marke der Computop Wirtschaftsinformatik GmbH.XIV, GPFS, HACMP, RETAIN, DB2 Connect, RACF, Redbooks, OS/2, AIX, Intelligent Miner, WebSphere, Tivoli,Informix und Smarter Planet sind Marken oder eingetragene Marken der IBM Corporation. SAP, R/3, SAP NetWeaver, Duet, PartnerEdge, ByDesign, SAP BusinessObjects Explorer, StreamWork, SAP HANA und weitere im Text erwähnte SAP-Produkte und -Dienstleistungen sowie die entsprechendenLinux ist eine eingetragene Marke von Linus Torvalds in den USA und anderen Ländern. Logos sind Marken oder eingetragene Marken der SAP AG in Deutschland und anderen Ländern.Adobe, das Adobe-Logo, Acrobat, PostScript und Reader sind Marken oder eingetragene Marken von Business Objects und das Business-Objects-Logo, BusinessObjects, Crystal Reports, Crystal Decisions,Adobe Systems Incorporated in den USA und/oder anderen Ländern. Web Intelligence, Xcelsius und andere im Text erwähnte Business-Objects-Produkte und -Dienstleistungen sowie die entsprechenden Logos sind Marken oder eingetragene Marken der Business Objects Software Ltd.Oracle und Java sind eingetragene Marken von Oracle und/oder ihrer Tochtergesellschaften. Business Objects ist ein Unternehmen der SAP AG.UNIX, X/Open, OSF/1 und Motif sind eingetragene Marken der Open Group. Sybase und Adaptive Server, iAnywhere, Sybase 365, SQL Anywhere und weitere im Text erwähnte Sybase-Citrix, ICA, Program Neighborhood, MetaFrame, WinFrame, VideoFrame und MultiWin sind Marken oder Produkte und -Dienstleistungen sowie die entsprechenden Logos sind Marken oder eingetragene Marken dereingetragene Marken von Citrix Systems, Inc. Sybase Inc. Sybase ist ein Unternehmen der SAP AG.HTML, XML, XHTML und W3C sind Marken oder eingetragene Marken des W3C®, World Wide Web Crossgate, m@gic EDDY, B2B 360°, B2B 360° Services sind eingetragene Marken der Crossgate AG inConsortium, Massachusetts Institute of Technology. Deutschland und anderen Ländern. Crossgate ist ein Unternehmen der SAP AG.Apple, App Store, iBooks, iPad, iPhone, iPhoto, iPod, iTunes, Multi-Touch, Objective-C, Retina, Safari, Siri Alle anderen Namen von Produkten und Dienstleistungen sind Marken der jeweiligen Firmen. Die Angaben imund Xcode sind Marken oder eingetragene Marken der Apple Inc. Text sind unverbindlich und dienen lediglich zu Informationszwecken. Produkte können länderspezifische Unterschiede aufweisen.IOS ist eine eingetragene Marke von Cisco Systems Inc. Die in dieser Publikation enthaltene Information ist Eigentum der SAP. Weitergabe und Vervielfältigung dieserRIM, BlackBerry, BBM, BlackBerry Curve, BlackBerry Bold, BlackBerry Pearl, BlackBerry Torch, BlackBerry Publikation oder von Teilen daraus sind, zu welchem Zweck und in welcher Form auch immer, nur mitStorm, BlackBerry Storm2, BlackBerry PlayBook und BlackBerry App World sind Marken oder eingetragene ausdrücklicher schriftlicher Genehmigung durch SAP AG gestattet.Marken von Research in Motion Limited. ©  2012 SAP AG. All rights reserved. 44

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