I gave this presentation together with my colleague Tobias Hildenbrand during the SCRUM DAY at Walldorf, July 5th.

1. FRAMING
DESIGN
AND
DEVELOPMENT
WITH
SCRUM
TOBIAS
HILDENBRAND
&
JOCHEN
GÜRTLER
|
SAP
AG
|
5
JULY
2012

2. WHO ARE WE?
© SAP 2012 | 2

3. Exper=se
Master
in
Business
InformaGon
Systems
PhD
in
SoJware
Engineering
8
year
professional
in
soJware
development
as
developer,
Scrum
Master,
product
manager
and
development
project
consultant
Associate
lecturer
and
researcher
at
university
CerGfied
Professional
Scrum
Master
Design
Thinking
Coach
Interests
My
wife
and
family
Traveling
all
around
the
world
Baseball,
basketball,
ulGmate
frisbee
et
al.
sports
Drawing,
visualizaGon
and
comic
books
WriGng
books
,
papers
and
blogs
© SAP 2012 | 3 CLICK
TO
EDIT
MASTER
ABOUT
SOBIAS.
TITLE
T TYLE

4. Exper=se
Master
in
Computer
Science
15
year
professional
soJware
development
in
different
roles
like
developer,
architect,
product
owner
and
manager
CerGfied
Gestalt
pracGGoner
&
Business
Coach
Design
Thinking
Coach
Interests
My
children,
my
family,
my
friends
Traveling
all
around
the
world
Jazz
and
playing
trumpet
WriGng
books
and
blogs
Cinema
and
movies
What
is
needed
for
change
and
growth?
© SAP 2012 | 4 CLICK
TO
EDIT
MASTER
ABOUT
JSTYLE
TITLE
OCHEN.

5. WHAT IS INNOVATION?
© SAP 2012 | 5

6. © SAP 2012 | 6 SPACE
=
CULTURE
OF
TRUST
&
CREATIVE
ENVIRONMENT
WHAT
IS
DESIRABLE?

7. © SAP 2012 | 7 SPACE
=
CULTURE
OF
TRUST
&
CREATIVE
ENVIRONMENT
COOL,
BUT
IS
THIS
FEASIBLE?

8. © SAP 2012 | 8 SPACE
=BUT
WHERE
IS
RUST
CALABLE
BUSINESS
MODEL?
NICE,
CULTURE
OF
TTHE
S &
CREATIVE
ENVIRONMENT

9. © SAP 2012 | 9 SPACE
=
CULTURE
OF
TRUST
&
CREATIVE
ENVIRONMENT
DESIRABILITY
+
FEASIBILITY
+ VIABILITY
=
INNOVATION

10. WHAT IS DESIGN THINKING?
© SAP 2012 | 10

11. Approach
Space
People
© SAP 2012 | 11 DESIGN
THINKING
PILLARS

12. © SAP 2012 | 12 SPACE
=
CULTURE
OF
TRUST
&
CREATIVE
ENVIRONMENT
INTERDISCIPLINARY
TEAMS
OF
T-­‐SHAPED
PEOPLE

13. © SAP 2012 | 13 SPACE
=
CULTURE
OF
TRUST
&
CREATIVE
ENVIRONMENT
CULTURE
OF
TRUST
AND
CREATIVE
SPACE

14. © SAP 2012 | 14 DESIGN
THINKING
PHASES
AND
OUTCOMES

15. Address the right question …and create the right solution
© SAP 2012 | 15 HOW
DOES
DESIGN
WORK?

16. HOW DOES SCRUM HELP DESIGN THINKING?
© SAP 2012 | 16

17. “WHAT
INNOVATION
BOILS
DOWN
TO
IS
ONE
PER
CENT
INSPIRATION
AND
NINETY-­‐NINE
PER
CENT
PERSPIRATION”
Thomas
Alva
Edison
© SAP 2012 | 17

18. © SAP 2012 | 18 SPACE
=
CULTURE
OF
ARUST
&
CREATIVE
ENVIRONMENT
INNOVATION
T LSO
INCLUDES
IMPLEMENTATION

19. Design Development
User Stories
and/or Spikes
© SAP 2012 | 19 TRANSITION
FROM
DESIGN
TO
DEVELOPMENT

20. HOW DOES THAT WORK IN PRACTICE?
© SAP 2012 | 20

21. PROJECT
EXAMPLE
1
© SAP 2012 | 21
SAP
SAIL
BETTER

22. © SAP 2012 | 22 THE
SAP
SAIL
BETTER
APPROACH

23. © SAP 2012 | 23 SPACE
=
CULTURE
OF
TRUST
&
CREATIVE
TORY
MAPPING
GOOD
PRACTICES:
USER
S ENVIRONMENT

24. Design Development
© SAP 2012 | 24 GOOD
PRACTICES:
USER
STORY
MAPPING

25. …AND WHAT ABOUT ‘REAL’ SAP PROJECTS?
© SAP 2012 | 25

26. Solution Program
With co-
Innovation
partners
PoC
© SAP 2012 | 26 APPLY
ING
DESIGN
THINKING
FOR
LARGER-­‐SCALE
PROJECTS

27. ©
2010,
Alexander
Osterwalder,
Business
Model
GeneraGon
© SAP 2012 | 27 LEAN
PRODUCT
DEVELOPMENT
–
TAKE
AN
ECOMONIC
VIEW

28. Source:
Eric
Ries
(2011)
–
The
Lean
Startup
© SAP 2012 | 28 VALIDATED
LEARNING
IN
ITERATIONS

29. Features/benefit Face-to-face demo Field pilot
description
Source:
Steven
Gary
Blank
(2008)
–
The
Four
Steps
to
the
Epiphany
© SAP 2012 | 29 VALIDATED
LEARNING
IN
ITERATIONS

30. © SAP 2012 | 30 FRAMING
DESIGN
&
DEVELOPMENT
WITH
SCRUM

31. © SAP 2012 | 31 GOOD
PRACTICES
FOR
FRAMING
DESIGN
&
DEVELOPMENT

32. © SAP 2012 | 32 HOWEVER,
THERE‘S
NO
ONE-­‐SIZE
FITS
ALL
APPROACH…

33. Thank
You!
Contact
InformaGon:
Dr.
Tobias
Hildenbrand
Jochen
Gürtler
SAP
AG
SAP
AG
Dietmar-­‐Hopp-­‐Allee
16
Dietmar-­‐Hopp-­‐Allee
16
69190
Walldorf
69190
Walldorf
T:
+49
6227
7-­‐47474
T:
+49
6227
7-­‐47474
tobias.hildenbrand@sap.com
jochen.guertler@sap.com