Framing design and development with scrum

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I gave this presentation together with my colleague Tobias Hildenbrand during the SCRUM DAY at Walldorf, July 5th.

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Framing design and development with scrum

  1. 1. FRAMING  DESIGN  AND  DEVELOPMENT  WITH  SCRUM     TOBIAS  HILDENBRAND  &  JOCHEN  GÜRTLER  |  SAP  AG  |  5  JULY  2012  
  2. 2. WHO ARE WE? © SAP 2012 | 2
  3. 3. Exper=se   Master  in  Business  InformaGon  Systems   PhD  in  SoJware  Engineering   8  year  professional  in  soJware  development  as   developer,  Scrum  Master,  product  manager  and   development  project  consultant   Associate  lecturer  and  researcher  at  university   CerGfied  Professional  Scrum  Master   Design  Thinking  Coach     Interests   My  wife  and  family   Traveling  all  around  the  world   Baseball,  basketball,  ulGmate  frisbee  et  al.  sports   Drawing,  visualizaGon  and  comic  books   WriGng  books  ,  papers  and  blogs    © SAP 2012 | 3 CLICK  TO  EDIT  MASTER    ABOUT  SOBIAS.   TITLE  T TYLE  
  4. 4. Exper=se   Master  in  Computer  Science   15  year  professional  soJware  development  in  different  roles   like  developer,  architect,  product  owner  and  manager   CerGfied  Gestalt  pracGGoner  &  Business  Coach     Design  Thinking  Coach   Interests   My  children,  my  family,  my  friends   Traveling  all  around  the  world   Jazz  and  playing  trumpet   WriGng  books  and  blogs   Cinema  and  movies   What  is  needed  for  change  and  growth?    © SAP 2012 | 4 CLICK  TO  EDIT  MASTER  ABOUT  JSTYLE     TITLE   OCHEN.  
  5. 5. WHAT IS INNOVATION? © SAP 2012 | 5
  6. 6. © SAP 2012 | 6 SPACE  =  CULTURE  OF  TRUST  &  CREATIVE  ENVIRONMENT   WHAT  IS  DESIRABLE?  
  7. 7. © SAP 2012 | 7 SPACE  =  CULTURE  OF  TRUST  &  CREATIVE  ENVIRONMENT   COOL,  BUT  IS  THIS  FEASIBLE?  
  8. 8. © SAP 2012 | 8 SPACE  =BUT  WHERE  IS  RUST  CALABLE  BUSINESS  MODEL?   NICE,    CULTURE  OF  TTHE  S &  CREATIVE  ENVIRONMENT  
  9. 9. © SAP 2012 | 9 SPACE  =  CULTURE  OF  TRUST  &    CREATIVE  ENVIRONMENT   DESIRABILITY  +  FEASIBILITY  + VIABILITY  =  INNOVATION  
  10. 10. WHAT IS DESIGN THINKING? © SAP 2012 | 10
  11. 11. Approach Space People© SAP 2012 | 11 DESIGN  THINKING  PILLARS  
  12. 12. © SAP 2012 | 12 SPACE  =  CULTURE  OF  TRUST  &  CREATIVE  ENVIRONMENT   INTERDISCIPLINARY  TEAMS  OF  T-­‐SHAPED  PEOPLE  
  13. 13. © SAP 2012 | 13 SPACE  =  CULTURE  OF  TRUST  &  CREATIVE  ENVIRONMENT   CULTURE  OF  TRUST  AND  CREATIVE  SPACE  
  14. 14. © SAP 2012 | 14 DESIGN  THINKING  PHASES  AND  OUTCOMES  
  15. 15. Address the right question …and create the right solution© SAP 2012 | 15 HOW  DOES  DESIGN  WORK?  
  16. 16. HOW DOES SCRUM HELP DESIGN THINKING? © SAP 2012 | 16
  17. 17. “WHAT  INNOVATION  BOILS  DOWN  TO  IS  ONE  PER  CENT  INSPIRATION  AND  NINETY-­‐NINE  PER  CENT  PERSPIRATION”   Thomas  Alva  Edison   © SAP 2012 | 17
  18. 18. © SAP 2012 | 18 SPACE  =  CULTURE  OF  ARUST  &  CREATIVE  ENVIRONMENT   INNOVATION   T LSO  INCLUDES  IMPLEMENTATION  
  19. 19. Design Development User Stories and/or Spikes© SAP 2012 | 19 TRANSITION  FROM  DESIGN  TO  DEVELOPMENT  
  20. 20. HOW DOES THAT WORK IN PRACTICE? © SAP 2012 | 20
  21. 21. PROJECT  EXAMPLE  1  © SAP 2012 | 21        SAP  SAIL  BETTER  
  22. 22. © SAP 2012 | 22 THE  SAP  SAIL  BETTER  APPROACH  
  23. 23. © SAP 2012 | 23 SPACE  =  CULTURE  OF  TRUST  &  CREATIVE  TORY  MAPPING   GOOD  PRACTICES:  USER  S ENVIRONMENT  
  24. 24. Design Development© SAP 2012 | 24 GOOD  PRACTICES:  USER  STORY  MAPPING  
  25. 25. …AND WHAT ABOUT ‘REAL’ SAP PROJECTS? © SAP 2012 | 25
  26. 26. Solution Program With co- Innovation partners PoC© SAP 2012 | 26 APPLY  ING  DESIGN  THINKING  FOR  LARGER-­‐SCALE  PROJECTS  
  27. 27. ©  2010,  Alexander  Osterwalder,  Business  Model  GeneraGon  © SAP 2012 | 27 LEAN  PRODUCT  DEVELOPMENT  –  TAKE  AN  ECOMONIC  VIEW  
  28. 28. Source:  Eric  Ries  (2011)  –  The  Lean  Startup  © SAP 2012 | 28 VALIDATED  LEARNING  IN  ITERATIONS  
  29. 29. Features/benefit Face-to-face demo Field pilot description Source:  Steven  Gary  Blank  (2008)  –  The  Four  Steps  to  the  Epiphany  © SAP 2012 | 29 VALIDATED  LEARNING  IN  ITERATIONS  
  30. 30. © SAP 2012 | 30 FRAMING  DESIGN  &  DEVELOPMENT  WITH  SCRUM  
  31. 31. © SAP 2012 | 31 GOOD  PRACTICES  FOR  FRAMING  DESIGN  &  DEVELOPMENT  
  32. 32. © SAP 2012 | 32 HOWEVER,  THERE‘S  NO  ONE-­‐SIZE  FITS  ALL  APPROACH…  
  33. 33. Thank  You!  Contact  InformaGon:      Dr.  Tobias  Hildenbrand   Jochen  Gürtler  SAP  AG   SAP  AG  Dietmar-­‐Hopp-­‐Allee  16   Dietmar-­‐Hopp-­‐Allee  16  69190  Walldorf   69190  Walldorf  T:  +49  6227  7-­‐47474   T:  +49  6227  7-­‐47474  tobias.hildenbrand@sap.com   jochen.guertler@sap.com  

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