DESIGN	  THINKING.	  How	  to	  Find	  Innova-ve	  Solu-ons	  for	  Wicked	  Problems?	  	  	  	  	  	  Jochen	  Gürtler,	...
©  2013 SAP AG. All rights reserved. 2PublicABOUT	  JOCHEN	  People.	  Ideas.	  Results.	  Exper6se	  Master	  in	  Comput...
©  2013 SAP AG. All rights reserved. 3PublicABOUT	  TOBIAS	  Combining	  design	  &	  engineering.	  	  © SAP 2013 | 3§  ...
©  2013 SAP AG. All rights reserved. 4Public© SAP 2012 | 4How	  do	  you	  solve	  problems	  today?	  
©  2013 SAP AG. All rights reserved. 5Public© SAP 2012 | 5© SAP 2013 | 5 SOMETIMES	  IT	  IS	  NOT	  THAT	  DIFFICULT	  Yo...
©  2013 SAP AG. All rights reserved. 6Public© SAP 2012 | 6© SAP 2013 | 6 SOMETIMES	  IT	  IS	  A	  SIMPLE	  DECISION	  Cas...
©  2013 SAP AG. All rights reserved. 7Public© SAP 2012 | 7© SAP 2013 | 7 SOMETIMES	  IT’S	  SIMPLY	  A	  GUT	  FEELING.	  
©  2013 SAP AG. All rights reserved. 8Public© SAP 2012 | 8© SAP 2013 | 8 SOMETIMES	  THERE	  ARE	  JUST	  TOO	  MANY	  OPT...
©  2013 SAP AG. All rights reserved. 9Public© SAP 2012 | 9© SAP 2013 | 9 SOMETIMES	  IT	  IS	  CHALLENGING	  We	  never	  ...
©  2013 SAP AG. All rights reserved. 10Public© SAP 2012 | 10© SAP 2013 | 10 SOMETIMES	  YOU	  CAN	  SPLIT	  	  IT	  INTO	 ...
©  2013 SAP AG. All rights reserved. 11Public© SAP 2012 | 11© SAP 2013 | 11 SOMETIMES	  THERE	  IS	  A	  SIMPLE	  RULE	  T...
©  2013 SAP AG. All rights reserved. 12Public© SAP 2012 | 12© SAP 2013 | 12 …	  BUT	  THIS	  DOES	  NOT	  WORK	  FOR	  ALL...
©  2013 SAP AG. All rights reserved. 13Public© SAP 2012 | 13© SAP 2013 | 13 A	  TYPICAL	  STUDENT	  “PROBLEM”	  -­‐	  THE	...
©  2013 SAP AG. All rights reserved. 14Public© SAP 2012 | 14© SAP 2013 | 14 THE	  RESULT	  –	  DESPITE	  “THERE’S	  NO	  B...
©  2013 SAP AG. All rights reserved. 15Public© SAP 2012 | 15Wicked	  problem	  =	  	  “a	  problem	  that	  is	  difficult	 ...
©  2013 SAP AG. All rights reserved. 16Public© SAP 2012 | 16© SAP 2013 | 16 HOW	  CAN	  WE	  SOLVE	  THE	  ‘REAL’	  PROBLE...
©  2013 SAP AG. All rights reserved. 17Public© SAP 2012 | 17The	  needed	  thinking	  	  
©  2013 SAP AG. All rights reserved. 18Public© SAP 2012 | 18© SAP 2013 | 18 BE	  CURIOUS	  TO	  LEARN	  MORE.	  “I	  HAVE	...
©  2013 SAP AG. All rights reserved. 19Public© SAP 2012 | 19© SAP 2013 | 19 DO	  NOT	  GIVE	  UP	  TOO	  EARLY.	  “OUR	  G...
©  2013 SAP AG. All rights reserved. 20Public© SAP 2012 | 20© SAP 2013 | 20 RECOGNIZE	  OPPORTUNITIES.	  „GENIE	  IST	  IN...
©  2013 SAP AG. All rights reserved. 21Public© SAP 2012 | 21© SAP 2013 | 21 A	  LITTLE	  BIT	  COURAGE	  IS	  HELFUL.	  „T...
©  2013 SAP AG. All rights reserved. 22Public© SAP 2012 | 22© SAP 2013 | 22 FOLLOW	  A	  PLAN.	  “I	  NEVER	  DID	  ANYTHI...
©  2013 SAP AG. All rights reserved. 23Public© SAP 2012 | 23A	  proven	  approach	  	  for	  solving	  (wicked)	  problems...
©  2013 SAP AG. All rights reserved. 24Public© SAP 2012 | 24© SAP 2013 | 24 WHAT	  THE	  HELL	  IS	  DESIGN	  THINKING?	  ...
©  2013 SAP AG. All rights reserved. 25Public© SAP 2012 | 25 SPACE = CULTURE OF TRUST & CREATIVEMENTINTERDISCIPLINARY	  TE...
©  2013 SAP AG. All rights reserved. 26Public© SAP 2012 | 26© SAP 2013 | 26 FLEXIBLE	  ROOM	  FOR	  THE	  TEAM.	  
©  2013 SAP AG. All rights reserved. 27Public© SAP 2012 | 27© SAP 2013 | 27 SPACE	  TO	  EXPLORE	  THE	  PROBLEM	  &	  ITE...
©  2013 SAP AG. All rights reserved. 28Public© SAP 2012 | 28© SAP 2013 | 28 CREATIVE	  CULTURE	  Where	  failing	  is	  ac...
©  2013 SAP AG. All rights reserved. 29Public© SAP 2012 | 29© SAP 2013 | 29 THE	  BASIC	  STEPS	  Itera-vely	  explore	  p...
©  2013 SAP AG. All rights reserved. 30Public© SAP 2012 | 30© SAP 2013 | 30 FIRST	  UNDERSTAND	  THE	  PROBLEM	  …	  
©  2013 SAP AG. All rights reserved. 31Public© SAP 2012 | 31© SAP 2013 | 31 …	  BEFORE	  YOU	  START	  SOLVING	  IT.	  
©  2013 SAP AG. All rights reserved. 32Public© SAP 2012 | 32© SAP 2013 | 32 UNDERSTAND	  What	  is	  the	  problem,	  we	 ...
©  2013 SAP AG. All rights reserved. 33Public© SAP 2012 | 33© SAP 2013 | 33 OBSERVE	  How	  do	  your	  poten-al	  custome...
©  2013 SAP AG. All rights reserved. 34PublicAddress the right question …and create the right solutionTRY	  AND	  DO.	  AS...
©  2013 SAP AG. All rights reserved. 35Public© SAP 2012 | 35© SAP 2013 | 35 DEFINE	  POINT-­‐OF-­‐VIEW	  User	  +	  Need	 ...
©  2013 SAP AG. All rights reserved. 36Public© SAP 2012 | 36© SAP 2013 | 36 IDEATION	  Start	  with	  a	  lot	  of	  ideas...
©  2013 SAP AG. All rights reserved. 37Public© SAP 2012 | 37© SAP 2013 | 37 IDEATION	  How	  to	  find	  solu-ons	  beyond	...
©  2013 SAP AG. All rights reserved. 38Public© SAP 2012 | 38© SAP 2013 | 38 IDEATION	  Apply	  different	  proven	  crea-vi...
©  2013 SAP AG. All rights reserved. 39Public© SAP 2012 | 39© SAP 2013 | 39 PROTOTYPING	  Make	  ideas	  tangible	  to	  e...
©  2013 SAP AG. All rights reserved. 40Public© SAP 2012 | 40© SAP 2013 | 40 TESTING	  Turn	  hypotheses	  into	  facts	  a...
©  2013 SAP AG. All rights reserved. 41Public© SAP 2012 | 41© SAP 2013 | 41 IMPLEMENTATION	  Yes,	  in	  the	  end	  we	  ...
©  2013 SAP AG. All rights reserved. 42Public© SAP 2012 | 42© SAP 2013 | 42“DESIGN	  IS	  NOT	  JUST	  WHAT	  IT	  LOOKS	 ...
THANK	  YOU.	  Contact:	  	  Jochen	  Gürtler 	   	   	   	  Dr.	  Tobias	  Hildenbrand	  Design	  and	  Co-­‐Innova?on	  ...
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Design Thinking - How to Find Innovative Solutions for Wicked Problems

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Im Rahmen des Karlsruher Entwicklertages habe ich zusammen mit Tobias Hildenbrand wieder mal und sehr gerne über Design Thinking gesprochen.

Im Fokus stand dieses Mal dabei das Problemlösen von den "wirklich kniffligen" Problemem: Beispielsweise den Problemen, die durch rein analytisches Vorgehen nicht lösbar sind. Oder den Problemen, bei denen sich Randbedingungen kontinuierlich ändern oder gänzlich unklar sind. Den Problemen, bei denen die eigentliche Fragestellung zu Beginn vielleicht noch gar nicht klar definiert ist.



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Transcript of "Design Thinking - How to Find Innovative Solutions for Wicked Problems"

  1. 1. DESIGN  THINKING.  How  to  Find  Innova-ve  Solu-ons  for  Wicked  Problems?            Jochen  Gürtler,  Design  &  Co-­‐Crea-on  Center  (SAP  AG)  Dr.  Tobias  Hildenbrand,  Idea-­‐2-­‐Market  Design  &  Engineering  (SAP  AG)    6th  June  2013,  Entwicklertag  Karlsruhe,  Germany  
  2. 2. ©  2013 SAP AG. All rights reserved. 2PublicABOUT  JOCHEN  People.  Ideas.  Results.  Exper6se  Master  in  Computer  Science  15  year  professional  so6ware  development  in  different  roles  like  developer,  architect,  product  owner  and  manager  Cer?fied  Gestalt  prac??oner  &  Business  Coach    Design  Thinking  Coach  &  Teacher  Interests  My  children,  my  family,  my  friends  Traveling  all  around  the  world  Jazz  and  playing  trumpet  Wri?ng  books  and  blogs  Cinema  and  movies  What  is  needed  for  change  and  growth?    © SAP 2013 | 2
  3. 3. ©  2013 SAP AG. All rights reserved. 3PublicABOUT  TOBIAS  Combining  design  &  engineering.    © SAP 2013 | 3§  English/Latin§  BusinessAdministration§  Marketing incl.Market Research§  „DesignThinking“§  Math/Physics§  ComputerScience§  SoftwareEngineering§  Lean/AgileDevelopment
  4. 4. ©  2013 SAP AG. All rights reserved. 4Public© SAP 2012 | 4How  do  you  solve  problems  today?  
  5. 5. ©  2013 SAP AG. All rights reserved. 5Public© SAP 2012 | 5© SAP 2013 | 5 SOMETIMES  IT  IS  NOT  THAT  DIFFICULT  You  know  the  solu-on.    
  6. 6. ©  2013 SAP AG. All rights reserved. 6Public© SAP 2012 | 6© SAP 2013 | 6 SOMETIMES  IT  IS  A  SIMPLE  DECISION  Cash  or  credit?  
  7. 7. ©  2013 SAP AG. All rights reserved. 7Public© SAP 2012 | 7© SAP 2013 | 7 SOMETIMES  IT’S  SIMPLY  A  GUT  FEELING.  
  8. 8. ©  2013 SAP AG. All rights reserved. 8Public© SAP 2012 | 8© SAP 2013 | 8 SOMETIMES  THERE  ARE  JUST  TOO  MANY  OPTIONS.  
  9. 9. ©  2013 SAP AG. All rights reserved. 9Public© SAP 2012 | 9© SAP 2013 | 9 SOMETIMES  IT  IS  CHALLENGING  We  never  solved  this  problem  before.  
  10. 10. ©  2013 SAP AG. All rights reserved. 10Public© SAP 2012 | 10© SAP 2013 | 10 SOMETIMES  YOU  CAN  SPLIT    IT  INTO  SMALLER  ONES.  
  11. 11. ©  2013 SAP AG. All rights reserved. 11Public© SAP 2012 | 11© SAP 2013 | 11 SOMETIMES  THERE  IS  A  SIMPLE  RULE  TO  FOLLOW  …  
  12. 12. ©  2013 SAP AG. All rights reserved. 12Public© SAP 2012 | 12© SAP 2013 | 12 …  BUT  THIS  DOES  NOT  WORK  FOR  ALL  OUR  PROBLEMS?  
  13. 13. ©  2013 SAP AG. All rights reserved. 13Public© SAP 2012 | 13© SAP 2013 | 13 A  TYPICAL  STUDENT  “PROBLEM”  -­‐  THE  BEER  CASE  RUN.  
  14. 14. ©  2013 SAP AG. All rights reserved. 14Public© SAP 2012 | 14© SAP 2013 | 14 THE  RESULT  –  DESPITE  “THERE’S  NO  BEER  ON  HAWAII”  
  15. 15. ©  2013 SAP AG. All rights reserved. 15Public© SAP 2012 | 15Wicked  problem  =    “a  problem  that  is  difficult  or  impossible  to  solve  because  of  incomplete,  contradictory,  and  changing  requirements  that  are  oen  difficult  to  recognize.”  
  16. 16. ©  2013 SAP AG. All rights reserved. 16Public© SAP 2012 | 16© SAP 2013 | 16 HOW  CAN  WE  SOLVE  THE  ‘REAL’  PROBLEMS?  
  17. 17. ©  2013 SAP AG. All rights reserved. 17Public© SAP 2012 | 17The  needed  thinking    
  18. 18. ©  2013 SAP AG. All rights reserved. 18Public© SAP 2012 | 18© SAP 2013 | 18 BE  CURIOUS  TO  LEARN  MORE.  “I  HAVE  NO  SPECIAL  TALENT.  I  AM  ONLY  PASSIONATELY  CURIOUS.”  -­‐  ALBERT  EINSTEIN    
  19. 19. ©  2013 SAP AG. All rights reserved. 19Public© SAP 2012 | 19© SAP 2013 | 19 DO  NOT  GIVE  UP  TOO  EARLY.  “OUR  GREATEST  WEAKNESS  LIES  IN  GIVING  UP.  THE  MOST  CERTAIN  WAY  TO  SUCCEED  IS  ALWAYS  TO  TRY  JUST  ONE  MORE  TIME.”  THOMAS  A.  EDISON    
  20. 20. ©  2013 SAP AG. All rights reserved. 20Public© SAP 2012 | 20© SAP 2013 | 20 RECOGNIZE  OPPORTUNITIES.  „GENIE  IST  IN  WAHRHEIT  KAUM  MEHR  ALS  DIE  FÄHIGKEIT,  AUF  UNGEWÖHNLICHE  WEISE  WAHRZUNEHMEN.“  -­‐  WILLIAM  JAMES    
  21. 21. ©  2013 SAP AG. All rights reserved. 21Public© SAP 2012 | 21© SAP 2013 | 21 A  LITTLE  BIT  COURAGE  IS  HELFUL.  „THE  ONES  WHO  ARE  CRAZY  ENOUGH  TO  THINK  THAT  THEY  CAN  CHANGE  THE  WORLD,  ARE  THE  ONES  WHO  DO.”    -­‐  STEVE  JOBS  
  22. 22. ©  2013 SAP AG. All rights reserved. 22Public© SAP 2012 | 22© SAP 2013 | 22 FOLLOW  A  PLAN.  “I  NEVER  DID  ANYTHING  BY  ACCIDENT,  NOR  DID  ANY  OF  MY  INVENTIONS  COME  BY  ACCIDENT.  THEY  CAME  BY  WORK.”  THOMAS  A.  EDISON    
  23. 23. ©  2013 SAP AG. All rights reserved. 23Public© SAP 2012 | 23A  proven  approach    for  solving  (wicked)  problems  
  24. 24. ©  2013 SAP AG. All rights reserved. 24Public© SAP 2012 | 24© SAP 2013 | 24 WHAT  THE  HELL  IS  DESIGN  THINKING?  FINDING  INNOVATIVE  SOLUTIONS  FOR  WICKED  PROBLEMS  BY  COMBINING  A  DIVERSE  TEAM  WITH            A  CREATIVE  SPACE  AND  AN  ITERATIVE  APPROACH.  
  25. 25. ©  2013 SAP AG. All rights reserved. 25Public© SAP 2012 | 25 SPACE = CULTURE OF TRUST & CREATIVEMENTINTERDISCIPLINARY  TEAMS  OF  T-­‐SHAPED  PEOPLE.    © SAP 2013 | 25
  26. 26. ©  2013 SAP AG. All rights reserved. 26Public© SAP 2012 | 26© SAP 2013 | 26 FLEXIBLE  ROOM  FOR  THE  TEAM.  
  27. 27. ©  2013 SAP AG. All rights reserved. 27Public© SAP 2012 | 27© SAP 2013 | 27 SPACE  TO  EXPLORE  THE  PROBLEM  &  ITERATE  THE  SOLUTION.  
  28. 28. ©  2013 SAP AG. All rights reserved. 28Public© SAP 2012 | 28© SAP 2013 | 28 CREATIVE  CULTURE  Where  failing  is  actually  also  a  good  thing.  
  29. 29. ©  2013 SAP AG. All rights reserved. 29Public© SAP 2012 | 29© SAP 2013 | 29 THE  BASIC  STEPS  Itera-vely  explore  problem  and  solu-on  space.  
  30. 30. ©  2013 SAP AG. All rights reserved. 30Public© SAP 2012 | 30© SAP 2013 | 30 FIRST  UNDERSTAND  THE  PROBLEM  …  
  31. 31. ©  2013 SAP AG. All rights reserved. 31Public© SAP 2012 | 31© SAP 2013 | 31 …  BEFORE  YOU  START  SOLVING  IT.  
  32. 32. ©  2013 SAP AG. All rights reserved. 32Public© SAP 2012 | 32© SAP 2013 | 32 UNDERSTAND  What  is  the  problem,  we  would  like  to  solve?  
  33. 33. ©  2013 SAP AG. All rights reserved. 33Public© SAP 2012 | 33© SAP 2013 | 33 OBSERVE  How  do  your  poten-al  customers  experience  the  problem  today?  
  34. 34. ©  2013 SAP AG. All rights reserved. 34PublicAddress the right question …and create the right solutionTRY  AND  DO.  ASK  AND  LISTEN.  OBSERVE.  © SAP 2013 | 34 DIFFERENT  WAYS  TO  GET  EMPHATY  FOR  YOUR  USER.  
  35. 35. ©  2013 SAP AG. All rights reserved. 35Public© SAP 2012 | 35© SAP 2013 | 35 DEFINE  POINT-­‐OF-­‐VIEW  User  +  Need  +  Insight.  
  36. 36. ©  2013 SAP AG. All rights reserved. 36Public© SAP 2012 | 36© SAP 2013 | 36 IDEATION  Start  with  a  lot  of  ideas  to  find  good  ones.  
  37. 37. ©  2013 SAP AG. All rights reserved. 37Public© SAP 2012 | 37© SAP 2013 | 37 IDEATION  How  to  find  solu-ons  beyond  the  obvious?  
  38. 38. ©  2013 SAP AG. All rights reserved. 38Public© SAP 2012 | 38© SAP 2013 | 38 IDEATION  Apply  different  proven  crea-vity  techniques.  
  39. 39. ©  2013 SAP AG. All rights reserved. 39Public© SAP 2012 | 39© SAP 2013 | 39 PROTOTYPING  Make  ideas  tangible  to  elaborate  and  get  feedback.    
  40. 40. ©  2013 SAP AG. All rights reserved. 40Public© SAP 2012 | 40© SAP 2013 | 40 TESTING  Turn  hypotheses  into  facts  and  be  ready  to  fail.    
  41. 41. ©  2013 SAP AG. All rights reserved. 41Public© SAP 2012 | 41© SAP 2013 | 41 IMPLEMENTATION  Yes,  in  the  end  we  s-ll  develop  socware.    
  42. 42. ©  2013 SAP AG. All rights reserved. 42Public© SAP 2012 | 42© SAP 2013 | 42“DESIGN  IS  NOT  JUST  WHAT  IT  LOOKS  AND  FEELS  LIKE.  DESIGN  IS  HOW  IT  WORKS.”        -­‐  STEVE  JOBS    SUMMARY  Why  Design  Thinking?  
  43. 43. THANK  YOU.  Contact:    Jochen  Gürtler        Dr.  Tobias  Hildenbrand  Design  and  Co-­‐Innova?on  Center    Idea-­‐2-­‐Market  Design  &  Engineering  jochen.guertler@sap.com      tobias.hildenbrand@sap.com    

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