Key Messages from AFP International Conference 2011

AFP’s International ConferenceChicago March 20-22, 2011
Key Messages
Debby Riesebosch
Major Gifts Associate
United Way St. Catharines & District

AFP Overview
30,000 members in 222 chapters worldwide
Chapter membership includes meetings, on-line resources, regular publications, networking events
Fund-raising courses and CFRE Certification
Golden Horseshoe chapter closest to Niagara
Person-to-Person launched at Conference: http://p2p.afpnet.org/
More info: http://www.afpnet.org/

Conference Schedule
2 pre-conference education courses
103 scheduled workshops designed for 15 separate streams to narrow focus
6 distinguished speaker series sessions
3 General Sessions with key note speakers
Blake Mycoskie (founder TOMS shoes)
Queen Latifah
President Bill Clinton

Key Message #1 : Donor Recognition equals Donor Retention
24-48 hour verbal recognition (phone call) AND
2-3 days written recognition (letter)
On-line donations require immediate recognition
7 new donors would eventually replace only 1 lost faithful donor
Donors want to know that their donation is appreciated and needed

Key Message #2: Social Media
Multi-channel communication
Best used to reach younger donor demographic
Networking is essential in fundraising
Golden nuggets for success stories: demonstrate how you are making a difference

Key Message #3: Social Media should compliment, not replace
Will not accomplish fund-raising, only add to awareness
Hard to establish ROI
What do donors want from you through social media? Put yourself in their shoes
Can be labor intensive to keep updated

Key Message #4: 80/20 rule
20% of effort to get 80% of results
Major donors give 80% of funds, but represent less than 20% of donor base
Use of data: do your own analysis
Yearly increase in donors does not mean you are retaining loyal donors and increasing your base
Understand the ‘why’

Key Message #5: Make Use of Resources
AFP International and local chapter
Recommended Readings:
Donor Centered Fundraising by Penelope Burk
The Ask by Laura Fredricks

Useful Tips & Strategies
Webbing exercise for board
Wallet card for staff/board members with key messages
First-time donor recognition programs to initiate retention
Grow Planned Giving portfolios to take advantage of Baby Boomer wealth transition

One hair-brained idea…TOMS

Thank you…

Key Messages from AFP International Conference 2011

by Jocelyn Titone

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