Four Ways to Leverage Social Media in Your Marketing
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Four Ways to Leverage Social Media in Your Marketing

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Through technology and social media networks, your customers and prospects are connected with each other and they're empowered with a host of resources to guide them through a buying process. As a ...

Through technology and social media networks, your customers and prospects are connected with each other and they're empowered with a host of resources to guide them through a buying process. As a marketer, you can use social media channels to facilitate word of mouth, engage in two way conversations and to extend your marketing reach and impact sales. Here's how:

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  • Relevant content drives conversations and engages prospects and customersUser content that's conversational and personalHow are you solving customer problems? Offer tips, suggestions, techniquesEncourage customers to participate by commenting and offering their suggestions
  • Relevant content drives conversations and engages prospects and customersUser content that's conversational and personalHow are you solving customer problems? Offer tips, suggestions, techniquesEncourage customers to participate by commenting and offering their suggestions
  • Relevant content drives conversations and engages prospects and customersUser content that's conversational and personalHow are you solving customer problems? Offer tips, suggestions, techniquesEncourage customers to participate by commenting and offering their suggestions
  • Relevant content drives conversations and engages prospects and customersUser content that's conversational and personalHow are you solving customer problems? Offer tips, suggestions, techniquesEncourage customers to participate by commenting and offering their suggestions
  • Relevant content drives conversations and engages prospects and customersUser content that's conversational and personalHow are you solving customer problems? Offer tips, suggestions, techniquesEncourage customers to participate by commenting and offering their suggestions
  • Pictures and videos can be even more effective than words when it comes to social networks. From product demos to event coverage, visuals can tell a story or illustrate a product or service benefit effectively. YouTube video examples
  • Pictures and videos can be even more effective than words when it comes to social networks. From product demos to event coverage, visuals can tell a story or illustrate a product or service benefit effectively. YouTube video examples
  • Blogging allows you to become a thought leader. Use content and conversation that speaks to the needs of prospects and customers.
  • Blogging allows you to become a thought leader. Use content and conversation that speaks to the needs of prospects and customers.

Four Ways to Leverage Social Media in Your Marketing Four Ways to Leverage Social Media in Your Marketing Presentation Transcript

  • Four Ways to Leverage Social Media in Your Marketing
  • 1. Create Customer Centered Content •Make it relevant to spark conversation among prospects and customers
  • 1. Create Customer Centered Content •Use blog articles, surveys, videos, podcasts, and links to draw clients in
  • 1. Create Customer Centered Content •Use content that's conversational and personal
  • 1. Create Customer Centered Content •Solve customer problems through tips, suggestions, and techniques
  • 1. Create Customer Centered Content •Encourage client participation through feedback and suggestions
  • 2. Get Visual •Pictures and videos can be even more effective than words when it comes to social networking
  • 2. Get Visual •Frequently updated photos and videos can improve your SEO tremendously
  • 3. Leverage Your Blog •Provide a voice for your campaign •Use content that speaks to your target audience
  • 3. Leverage Your Blog “Companies that blog generate 88% more leads per month than those who do not. Companies who blog have 55% more web site visitors.” -Hubspot
  • 4. Integration with Email •Extend the reach of your emails by including social sharing and social connection options in your emails
  • 4. Integration with Email •Ask subscribers to share the email •Offer incentives to those who connect with you on social media
  • 4. Integration with Email •Remember, the more people that share your email, the greater potential you have for opens, clicks, and conversations!
  • 4. Integration with Email •Advise prospects to text their email address to you, so they can become a part of your email list
  • Our Services •Email marketing campaigns •Social media marketing campaigns •Print marketing campaigns •Advertising •Web site design and copywriting •Direct mail •Public Relations
  • For more useful marketing ideas and tips, visit my web site to sign up for the Marketing Matters monthly email newsletter.