Economic Benefits of Bicycling

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Ginny Sullivan of the Adventure Cycling Association, presented a talk on the economic benefits of bicycling at the South Dakota Bicylcing Coalition Summit on January 22, 2011. Thanks Ginny!

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  • … through Adventure Cyclist magazine, the best bike travel magazine around, and The Cyclists’ Yellow Pages, with thousands of listings of bicycle resources. Photo: ACA
  • … through Adventure Cyclist magazine, the best bike travel magazine around, and The Cyclists’ Yellow Pages, with thousands of listings of bicycle resources. Photo: ACA
  • We inspire bicyclists of all abilities… Photo: Mike Burgie
  • . Photo: C&Orest Larry Brock
  • Bill White, the chief organizer of the campground, reports they had more than 245 cyclists stay overnight and they have determined that those folks brought at least $10,000 into their local economy. Not bad for a town with a population hovering around 400. Bill went on to say, "The project has to be one of the highlights of my life. I met some wonderful people and am already looking forward to next year. ... The Town Council turned from skeptical to firm believers. There was absolutely NO misuse of the facility by cyclists. Many actually requested cleaning supplies be stocked so they could clean the facility themselves! The donations were surprising. Only a few left nothing...that surprised everyone. Donations ranged from $.76 to $100."
  • NCNRegionalLocal2008-c
  • USBR 20 and 35 seemed to be a logical starting point. Go over bullets on slide USBR 20 route identification started in October 2008 shortly after the AASHTO BOD meeting. And USBR 35 got started about a year later in November 2009, after someone within the USBR 35 Corridor heard me give a presentation on the State of Bicycling in Michigan in April 2009. That presentation included a couple slides on USBR 20. Both of these routes were viewed as “low hanging fruit” so to speak.…………
  • … . Photo: OpenSky Dennis Coello
  • Economic Benefits of Bicycling

    1. 1. Economic Benefits of Bicycling Ginny Sullivan Adventure Cycling Association South Dakota Bike Summit January 22, 2011
    2. 2. <ul><li>Adventure Cycling: Who We Are </li></ul><ul><li>“ America’s Bicycle Travel Experts” </li></ul><ul><li>Started as Bikecentennial in 1973 </li></ul><ul><li>Largest cycling membership group in North America: 45,000 globally </li></ul><ul><li>Non-profit mission: to inspire people of all ages to travel by bicycle </li></ul><ul><li>28 staff and many volunteers </li></ul><ul><li>Outside Magazine ’08 Best Place to Work </li></ul><ul><li>Create some of the best bike route maps, publications, special cycling routes (40,000+ miles), tours in North America </li></ul>
    3. 4. 40,000+ miles of routes
    4. 8. Why Promote Bicycling in South Dakota? Jim Books
    5. 11. <ul><li>Tourism Trends </li></ul><ul><li>Chadwick, Martin & Bailey travel trends: </li></ul><ul><li>Active vacations </li></ul><ul><li>Sustainable travel </li></ul><ul><li>Experiential travel </li></ul><ul><li>New York Times Travel Magazine </li></ul><ul><li>(March 2010): </li></ul><ul><li>50% of American travelers want a </li></ul><ul><li>culturally authentic experience </li></ul>
    6. 12. <ul><li>Bike Travel Demographics </li></ul><ul><li>Highly Educated </li></ul><ul><li>Higher Discretionary Income </li></ul><ul><li>Bike travelers spend more than average tourist ($100+ daily versus $60+ in 2005) </li></ul><ul><li>Typically stay longer in an area </li></ul><ul><li>Less direct impact on local environment </li></ul><ul><li>Green travel potential and linkage with trains/buses </li></ul><ul><li>Becoming sweet spot for 50-64 demo, which as of 2010 accounts for 43 percent of increase in consumer spending </li></ul>
    7. 13. <ul><li>Why travel by bike? </li></ul><ul><li>It’s Hip! </li></ul><ul><li>Liberating – independent or group </li></ul><ul><li>Easy to set your own budget </li></ul><ul><li>Fitness </li></ul><ul><li>A chance to eat all you want </li></ul><ul><li>Truly “learn the landscape” </li></ul><ul><li>Easy to meet incredible people </li></ul><ul><li>Great for communities </li></ul><ul><li>Eco-friendly </li></ul><ul><li>Pedal for a purpose </li></ul><ul><li>Relaxing </li></ul><ul><li>Exhilarating </li></ul><ul><li>Life-changing </li></ul>
    8. 15. <ul><li>“ During this economic crisis we have heard a lot about people getting back to basics.  From gardening, to carpooling and bicycling, to swap meets and barter, to mending clothes and appliances instead of throwing them out and buying new, people are rediscovering traditional values of frugality and community.  The unanswered question is how much of this will stick once the economy recovers and people find themselves feeling a bit flush.” </li></ul><ul><li>John Sterman </li></ul><ul><li>Director </li></ul><ul><li>MIT System Dynamics Group, Sloan School of Management </li></ul>
    9. 16. Affordable www.adventurecycling.org
    10. 19. Gas-Free Vacations
    11. 21. $85/bbl for oil and going up ($10/bbl in last month)
    12. 22. &quot;I can't tell you how much I enjoyed Cycle Montana. It truly was 'life-changing' for me as I came away knowing that is how I want to enjoy a number of days each year the rest of my life. I've changed habits to give myself the best chance of enjoying future multi-day tours as much as possible: I eat better, dropped 15 pounds and kept it off ..” David May (Akron, OH)
    13. 23. Generosity www.adventurecycling.org
    14. 24. Accomplishment www.adventurecycling.org
    15. 25. <ul><li>Financials </li></ul><ul><li>WI -- $534 million from out-of-staters for cycling (out of $1.5 billion total for cycling) </li></ul><ul><li>Quebec -- $160 million annually along La Route Verte – for hospitality alone </li></ul><ul><li>MN -- $427 million for recreational road and mountain biking – sizable chunk for tourism </li></ul><ul><li>Great Allegheny Passage – $40.6 million gross revenue in 2008. Tracked $98/day spending by overnight cyclists. </li></ul><ul><li>CO – nearly $200 million for summer biking in ski country </li></ul><ul><li>NC – Nine-fold return on Investment: $6.7 million in infrastructure = $60 million in economic impact </li></ul>
    16. 26. <ul><li>Wisconsin </li></ul><ul><li>Bicycle & Pedestrian Coordinators (State & Local) </li></ul><ul><li>Govt. – Private Partnerships </li></ul><ul><li>Farm to Market Roads </li></ul><ul><li>Trails: City, Suburban, Rural </li></ul><ul><li>State Bike Maps </li></ul><ul><li>Strong Advocacy </li></ul><ul><li>Tracked Health Related Cost Savings </li></ul>
    17. 27. <ul><li>Minnesota </li></ul><ul><li>Bike Friendly State </li></ul><ul><li>Minneapolis: “Most Bicycle Friendly City in America” </li></ul><ul><li>Extensive Trail System </li></ul><ul><li>DOT – Multi Modal Division </li></ul><ul><li>Home to QBP & Numerous bicycle related industries </li></ul>
    18. 30. $240 million event revenue $137 million in participant spending
    19. 31. > $1 billion annually
    20. 32. ~ $193 million annually
    21. 33. <ul><li>260+ Miles </li></ul><ul><li>Multi-Agency & Orgs (including NPS) </li></ul><ul><li>Connects DC to Pittsburgh </li></ul><ul><li>Track Economic Impact: spending, jobs, business growth </li></ul>
    22. 34. 4,377 Km when complete 3,618 Km Signed 493 Km to be signed 265 Km to be developed
    23. 35. <ul><li>Quebec and La Route Verte </li></ul><ul><li>$160 million-plus spent on bicycle travel along the network </li></ul><ul><li>ROI: $134 million-plus per year </li></ul><ul><li>Urban-suburban-rural system </li></ul><ul><li>Hospitality certification program </li></ul><ul><li>Virtuous cycle: as the network grows, serious injuries and fatalities have dropped by half – and by much more in per rider terms – total number of riders is mushrooming in all demographic categories </li></ul>
    24. 36. <ul><li>Velo Quebec – 1970’s </li></ul><ul><li>Tours & Promotion </li></ul><ul><li>Quebec Province: Mode Share Goals </li></ul><ul><li>Significant Government Investment </li></ul>
    25. 37. Bicycle Friendly Accommodations Locked bike shelter Hearty meals Tools Information (repair, bike rental, suggested routes, etc.)
    26. 38. Farmington, MO TransAmerica Trail Cycler’s Inn (aka Al’s Place) Twin Bridges, MT Cyclists Camp Montana Quarterly Magazine Dalbo, MN Bicycle Bunkhouse www.vibespread.com/content/bicycle-bunkhouse
    27. 39. 2008 The National Cycle Network Open National Route Proposed National Route Regional Route Local Route
    28. 40. National Cycle Network 2000 4,269 miles 85.5 million trips 2005 ~10,000 miles 236 million trips 2008 12,000+ miles 386 million trips Car displacement = 134 million trips (~35%)
    29. 44. <ul><li>A recent study for the European Parliament (2009) concluded that cycle tourism has a role to play In more sustainable future for domestic and international tourism, and </li></ul><ul><li>“ that cycle tourists bring major benefits to localities which currently do not enjoy mainstream tourism development .” </li></ul><ul><li>Yet the barriers continue to be </li></ul><ul><li>Poor integration with public transport </li></ul><ul><li>Lack of consistent infrastructure </li></ul><ul><li>Demand tends to occur where good networks of cycle routes exist; in a European context this tends to be Denmark, Germany and the Netherlands. </li></ul>
    30. 45. Where to Begin
    31. 46. Urban Bike Networks Local Service + Global tourism = Portland, OR The best of all bicycling worlds
    32. 47. Hospitality and Services
    33. 48. Active Transportation Systems
    34. 49. Complete Streets
    35. 50. Signage
    36. 51. Connections
    37. 53. <ul><li>Destination Routes and Trails </li></ul><ul><li>Black Hills! </li></ul><ul><li>George S. Mickelson Trail </li></ul><ul><li>State Scenic Bikeways: Oregon & Minnesota </li></ul><ul><li>State Route Networks: Pennsylvania & Georgia </li></ul><ul><li>East Coast Greenway Alliance & Mississippi River Trail </li></ul><ul><li>Bikeways on Byways: Colorado & Washington (under development) </li></ul>Jim Books
    38. 54. Destination Events Sioux Falls Argus Leader ~ $3.1 million over 6-years
    39. 55. Jim Books
    40. 56. <ul><li>ADVOCACY </li></ul><ul><li>Rumble Strips </li></ul><ul><li>Equal treatment of bicycles </li></ul><ul><li>Multi-Modal Access </li></ul><ul><li>Amtrak, Motor coaches, Airlines </li></ul><ul><li>Coalition Building: Transportation, Health, Environment, Tourism </li></ul><ul><li>Projects, Programs & Policy </li></ul><ul><li>Economic impact study and promotion </li></ul>Join the South Dakota Bicycle Coalition!
    41. 58. Public Lands & Park Systems Jim Books
    42. 59. Sioux Falls Argus Leader
    43. 60. <ul><li>National Coalition of eight organizations including ACA, LAB, RTC, IMBA, Bikes Belong </li></ul><ul><li>“ When America Bikes, America Benefits” </li></ul><ul><li>Focused on Federal transportation bill </li></ul><ul><li>And building National Support through studies, counts, and more </li></ul><ul><li>Major support from Bikes Belong, based in Colorado </li></ul>
    44. 61. “ You have a friend in the President” – Secretary Ray LaHood
    45. 64. USBR M1-9 MUTCD USBR M1-9 Alternate NCUTCD 2009
    46. 66. <ul><li>The winding road forward </li></ul><ul><li>Inventory completed </li></ul><ul><li>National Corridor Plan approved </li></ul><ul><li>Designation and application process in place </li></ul><ul><li>Congressional interest </li></ul><ul><li>New partnerships – APWA, ASHE, League of Cities </li></ul><ul><li>States surveyed -– only one with no interest </li></ul><ul><li>29 active states plus DC </li></ul><ul><li>Who will be first to establish a new US Bicycle Route? </li></ul>
    47. 67. <ul><li>Active States </li></ul><ul><li>California </li></ul><ul><li>Florida </li></ul><ul><li>Georgia </li></ul><ul><li>Maine </li></ul><ul><li>Michigan </li></ul><ul><li>Missouri </li></ul><ul><li>Minnesota </li></ul><ul><li>New Hampshire </li></ul><ul><li>Ohio </li></ul><ul><li>Oregon </li></ul><ul><li>Washington </li></ul><ul><li>Alaska </li></ul><ul><li>Wisconsin … and more! </li></ul>
    48. 68. Georgia and Florida
    49. 69. Michigan: USBRs 20 & 35 <ul><li>Local interest and support – 23 towns </li></ul><ul><li>Mix of existing facilities </li></ul><ul><ul><li>+Multi-Use Pathways </li></ul></ul><ul><ul><li>+Paved Shoulders </li></ul></ul><ul><ul><li>+Low-volume roads </li></ul></ul><ul><li>Adjacent state links </li></ul><ul><li>Local groups & vols </li></ul>
    50. 71. <ul><li>Overall: Remarkable Progress </li></ul><ul><li>29 states working on implementation </li></ul><ul><li>Innovative state-level engagement </li></ul><ul><li>California – legislated state network </li></ul><ul><li>Oregon – coordinate with state bikeways </li></ul><ul><li>East Coast Greenway – triple route? – city-country linkages </li></ul><ul><li>Opening new partnerships galore for bicycling: DOT’s, American Public Works Association, National Association of Counties, new linkage with trails community for hybrid routes </li></ul><ul><li>Congressional language? </li></ul>
    51. 76. State & Local Tourism
    52. 78. http://vimeo.com/9654326
    53. 79. http://vimeo.com/12769622
    54. 80. http://www.vimeo.com/15533022
    55. 84. Bike Overnights
    56. 88. <ul><li>State and Federal Investment </li></ul><ul><li>and Policy </li></ul><ul><li>Bicycle and Pedestrian Counts </li></ul><ul><li>“ Share the road” signage, safe shoulders on highways </li></ul><ul><li>Improved local web and print promotion of South Dakota and bike-friendly communities. </li></ul><ul><li>Statewide trail and route systems </li></ul><ul><li>Support for federal and state funding programs to facilitate bicycling and active transportation – such as transportation enhancements. </li></ul><ul><li>US Bicycle Route System </li></ul>
    57. 89. <ul><li>Local Investments and Actions </li></ul><ul><li>Bike/Pedestrian Master Plans </li></ul><ul><li>Apply or at least audit communities for Bike Friendly Community status </li></ul><ul><li>Bicycle and Pedestrian Counts </li></ul><ul><li>Clear, distinctive signage </li></ul><ul><li>Expand and maintain trail systems. </li></ul><ul><li>Ensure connecting public roads are bicyclist-friendly – traffic, shoulders, rumble strips </li></ul><ul><li>Bicycle Travel Friendly Communities </li></ul><ul><li>Bicycle Hospitality Networks (example: Bienvenue Cyclistes) </li></ul><ul><li>Track Economic Investment - Impact </li></ul><ul><li>Creative use of social media and marketing. </li></ul>
    58. 90. Your Thoughts? www.adventurecycling.org

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