Attracting the Hard-to-Hire
Elly Levin
ValleyCrest Landscape Companies, Manager,
College & Recruiting Operations
Today„s Topics
1 ValleyCrest‟s Company Dynamics
2 Our Hiring Dilemma
3 Attracting the Hard to Hire
4 Questions and Answers
ValleyCrest‟s Company Dynamics
ValleyCrest‟s Company Dynamics
 Located in 23 States
 Over 150 Locations
 12,000+ Employees
 5 main Divisions
 65 Yea...
Our Hiring Dilemma
Our Hiring Dilemma
 New recruiting team all from different industries
and no legacy knowledge transfer
 Hiring Managers ...
Some of Our Solutions
 Hired Recruiters who knew how to find talent far
and wide
 Launched Jobvite to increase our candi...
Attracting the Hard to Hire
Dilemma Equals Opportunity for Change
Changing Manager‟s Thought Process
 Managers always want more but ensure managers
k...
Attracting the Hard to Hire
 Understand candidate‟s options and what
makes you better
 Know what is important to your ca...
Elly Levin
ValleyCrest Landscape Companies, Manager, College & Recruiting Operations
Elevin@valleycrest.com
THANK YOU!
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Summit14 T1.1: Attracting the Hard-to-Hire -Valleycrest

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Summit14 - Jobvite Annual User Conference - Breakout Session Presentation. 4.30-5.1

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Summit14 T1.1: Attracting the Hard-to-Hire -Valleycrest

  1. 1. Attracting the Hard-to-Hire Elly Levin ValleyCrest Landscape Companies, Manager, College & Recruiting Operations
  2. 2. Today„s Topics 1 ValleyCrest‟s Company Dynamics 2 Our Hiring Dilemma 3 Attracting the Hard to Hire 4 Questions and Answers
  3. 3. ValleyCrest‟s Company Dynamics
  4. 4. ValleyCrest‟s Company Dynamics  Located in 23 States  Over 150 Locations  12,000+ Employees  5 main Divisions  65 Years in Business  Average tenure 20+ years  Centralized Recruiting/New Recruiting Team
  5. 5. Our Hiring Dilemma
  6. 6. Our Hiring Dilemma  New recruiting team all from different industries and no legacy knowledge transfer  Hiring Managers preferred to hire on their own  Talent pool extremely limited to small mom and pop shops to 2 major landscape companies  We are landscape giants; our talent pool does not value size  Some of our talent works in the field  Labor shortages across the nation
  7. 7. Some of Our Solutions  Hired Recruiters who knew how to find talent far and wide  Launched Jobvite to increase our candidate reach (aggregators & social); Recruited our office staff to start using Jobvite at the field level  Built a robust college recruiting program recruiting both at career fairs and virtually (using Jobvite and posting to various college sites); increasing reach from 20 schools to 37 schools first year  Rebranded Recruiting to “Where Careers in Nature Bloom”
  8. 8. Attracting the Hard to Hire
  9. 9. Dilemma Equals Opportunity for Change Changing Manager‟s Thought Process  Managers always want more but ensure managers know candidates are not a dime a dozen  Create new talent pools with career paths  Think long term for your managers and leverage College Recruiting as a major source; teach managers to think “want” instead of “need”  Help your managers to think about building their bench strength
  10. 10. Attracting the Hard to Hire  Understand candidate‟s options and what makes you better  Know what is important to your candidate pool so you can speak their language (Ex: Big Company Opportunities Small Company Environment)  Find other ways to connect with your candidates (text, after hours calls, etc.)  Leverage Jobvite for all positions  Pipelining – Recruit even went you are not!
  11. 11. Elly Levin ValleyCrest Landscape Companies, Manager, College & Recruiting Operations Elevin@valleycrest.com THANK YOU!
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