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Summit14_S1: How to Message Your Employer Brand in an Authentic Way_ACHIEVERS
Summit14_S1: How to Message Your Employer Brand in an Authentic Way_ACHIEVERS
Summit14_S1: How to Message Your Employer Brand in an Authentic Way_ACHIEVERS
Summit14_S1: How to Message Your Employer Brand in an Authentic Way_ACHIEVERS
Summit14_S1: How to Message Your Employer Brand in an Authentic Way_ACHIEVERS
Summit14_S1: How to Message Your Employer Brand in an Authentic Way_ACHIEVERS
Summit14_S1: How to Message Your Employer Brand in an Authentic Way_ACHIEVERS
Summit14_S1: How to Message Your Employer Brand in an Authentic Way_ACHIEVERS
Summit14_S1: How to Message Your Employer Brand in an Authentic Way_ACHIEVERS
Summit14_S1: How to Message Your Employer Brand in an Authentic Way_ACHIEVERS
Summit14_S1: How to Message Your Employer Brand in an Authentic Way_ACHIEVERS
Summit14_S1: How to Message Your Employer Brand in an Authentic Way_ACHIEVERS
Summit14_S1: How to Message Your Employer Brand in an Authentic Way_ACHIEVERS
Summit14_S1: How to Message Your Employer Brand in an Authentic Way_ACHIEVERS
Summit14_S1: How to Message Your Employer Brand in an Authentic Way_ACHIEVERS
Summit14_S1: How to Message Your Employer Brand in an Authentic Way_ACHIEVERS
Summit14_S1: How to Message Your Employer Brand in an Authentic Way_ACHIEVERS
Summit14_S1: How to Message Your Employer Brand in an Authentic Way_ACHIEVERS
Summit14_S1: How to Message Your Employer Brand in an Authentic Way_ACHIEVERS
Summit14_S1: How to Message Your Employer Brand in an Authentic Way_ACHIEVERS
Summit14_S1: How to Message Your Employer Brand in an Authentic Way_ACHIEVERS
Summit14_S1: How to Message Your Employer Brand in an Authentic Way_ACHIEVERS
Summit14_S1: How to Message Your Employer Brand in an Authentic Way_ACHIEVERS
Summit14_S1: How to Message Your Employer Brand in an Authentic Way_ACHIEVERS
Summit14_S1: How to Message Your Employer Brand in an Authentic Way_ACHIEVERS
Summit14_S1: How to Message Your Employer Brand in an Authentic Way_ACHIEVERS
Summit14_S1: How to Message Your Employer Brand in an Authentic Way_ACHIEVERS
Summit14_S1: How to Message Your Employer Brand in an Authentic Way_ACHIEVERS
Summit14_S1: How to Message Your Employer Brand in an Authentic Way_ACHIEVERS
Summit14_S1: How to Message Your Employer Brand in an Authentic Way_ACHIEVERS
Summit14_S1: How to Message Your Employer Brand in an Authentic Way_ACHIEVERS
Summit14_S1: How to Message Your Employer Brand in an Authentic Way_ACHIEVERS
Summit14_S1: How to Message Your Employer Brand in an Authentic Way_ACHIEVERS
Summit14_S1: How to Message Your Employer Brand in an Authentic Way_ACHIEVERS
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Summit14_S1: How to Message Your Employer Brand in an Authentic Way_ACHIEVERS

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Transcript

  • 1. HOW TO MESSAGE YOUR EMPLOYER BRAND IN AN AUTHENTIC WAY Kate Pope Achievers, Manger, Talent Acquisition
  • 2. Agenda 1 Transparency and Your Employer Brand 2 Getting Your Employees on Board 3 5 Steps to Ensuring Transparency and Authenticity – The Achievers Story 4 Leveraging Internal and External Sources 5 Questions?
  • 3. The Power of Employer Branding
  • 4. A company’s Employer Brand Reputation directly impacts its ability to attract and retain top talent
  • 5. If you don’t manage your employer brand, then someone else will write the story for you.
  • 6. Today’s candidates seek transparency and authenticity in their job search
  • 7. What We Know about Today’s Candidate 1 51% have buyer’s remorse due to an inaccurate picture of the job 2 95% are influenced by reviews from those inside the company 3 69% wouldn’t take a job with a company that had a bad reputation
  • 8. Your employer brand begins with your employees
  • 9. passionvaluestalent experience brand strengths ideals Brand Authenticity
  • 10. It’s Not Just about Money “Employees exert up to four times more discretionary effort when they believe in the value of their job, their team, and their organization.”
  • 11. THE ACHIEVERS STORY
  • 12. We Seemed to be Rocking and RollingWe Seemed to be Rocking and Rolling 1 Culture 2 Top grades 3 Flexible work environment 4 Career site 5 ATS
  • 13. But We Needed to Fix a Few Things…But We Needed to Fix a Few Things… 1 We were no different then any other start up 2 We wanted to attract more seasoned talent 3 High turnover in Gen Y’s 4 Remote talent 5 We NEEDED to stay true to our BRAND
  • 14. Quick Fixes We Needed to Make 1 Alignment 2 Who do we hire? 3 Online messaging 4 Social
  • 15. 5 STEPS TO ENSURING A TRANSPARENT BRAND
  • 16. Step 1:Step 1: List out what makes you different from the competition and highlight those attributes.
  • 17. Be a Marketer
  • 18. Step 2:Step 2: Figure out WHO you want to hire and what attributes are most important to those groups.
  • 19. Step 3:Step 3: Listen and fix any existing problems.
  • 20. Read what others are saying about you
  • 21. Step 4: Recognition works!
  • 22. How Recognition Works—Maslow’s Hierarchy of Leads . Esteem ( importance, recognition, respect ) Love/Belonging ( social, love, family, team ) Safety ( economic and physical security ) Survival ( food, water, sleep ) Self Actualization ( challenge, opportunity, learning, creativity ) Career Development Opportunities Modern Recognition Compensation & Benefits #1 reason people leave is because of lack of recognition at work
  • 23. Step 5:Step 5: Once you’ve got it, flaunt it and get social!
  • 24. Join the conversation
  • 25. Can’t Get More Transparent than…
  • 26. Allows You to Track Engagement 1 How many candidates know you exist? 2 Where does your reputation stand compared to competitors? 3 What is your social media reach? 4 How influential is your employer brand?
  • 27. Results 1 Recruiters and managers now aligned 2 Positive 30/60/90-day onboarding check-ins 3 Improved referral rates 4 Average age of candidates increased to 34 5 Candidates applied because of Glassdoor, not because of company career site
  • 28. WHAT’S NEXT FOR ACHIEVERS?
  • 29. Action Plan 1 Scale for growth 2 Continue to recruit millennials 3 Engagement with current employees 4 Localize brand
  • 30. Brands are constantly evolving
  • 31. 7 Ways to be More Transparent 32 1 Develop your employer brand message 2 Give employees a voice 3 Enable social sharing 4 Share frequently 5 Be responsive 6 Point people to 3rd party endorsements 7 Go mobile 7 Ways to be More Transparent
  • 32. 33 Thoughts to Leave You With…
  • 33. Kate Pope Achievers, Talent Acquisition Manager kate@achievers.com THANK YOU!

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