Summit 2013 - Sourcing3: Elevate Your Web Page Campaign to New Heights

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Real-time analytics can provide an incredible advantage when it comes to sourcing and recruiting. Are you putting them to good use? In this informative session, you’ll learn how metrics can …

Real-time analytics can provide an incredible advantage when it comes to sourcing and recruiting. Are you putting them to good use? In this informative session, you’ll learn how metrics can dramatically impact your recruiting decisions when properly applied. Discover how fellow Jobvite customers are using reports and analytics to change their recruiting strategies—from shaping their teams to influencing their techniques and resource usage.

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  • 1. #jobvite13Elevate Your Web PageCampaign to New HeightsMai NakamuraJobvite, Web Developer
  • 2. #jobvite13Best Practices: Planning & Metrics• What is the desired goal/success?• Who is your audience/what kind of message doyou want to deliver?• 70% planning, 30% execution• Have assets/materials prepared before you startexecuting• How will success be measured?
  • 3. #jobvite13Best Practices: Design• Simple code and design• Colorful and on-brand/showcase companyculture• Leverage images and video—don’t make peopleread too much• Clean, concise, simple, to the point• Clear calls to action (Apply, Join Us App, Eventregistration, etc).
  • 4. #jobvite13Best Practices: Functionality• Cross browser support-make sure web site looksgood in all modern browsers• Optimize for mobile• Test all calls to action (make surebuttons/links/videos work across browsers)• Include a link to your hosted CSS stylesheet• Make sure the images are hosted on your server
  • 5. #jobvite13Web Page Campaign Examples• Jobvite:http://source.jobvite.com/TalentNetwork/action/campaign/w/MjE0NAt• Sticknet:http://source.jobvite.com/TalentNetwork/action/campaign/w/MjEyNA• http://source.jobvite.com/TalentNetwork/action/campaign/w/MTgwMg• http://source.jobvite.com/TalentNetwork/action/campaign/w/MTczOQ• Demo:http://ldemo.jobvite.com/TalentNetwork/action/campaign/w/NTc0OTU• http://ldemo.jobvite.com/TalentNetwork/action/campaign/w/NTcyNDk• Top Dog:http://source.jobvite.com/TalentNetwork/action/campaign/w/MjE3Nw
  • 6. #jobvite13Thank You!Mai NakamuraJobvite, Web Developer