Shake Up Your Recruiting Strategy in 2010
              Get Social and Get Results
               Laurie Ruettimann, SPHR
Your Presenter: Laurie Ruettimann, SPHR
Today’s Discussion


  Agenda


 Overview of Social Recruiting
 Current HR/Social Media Landscape
 Dissect Social Recru...
Get Social: Social Recruiting 101




     ―Social recruiting is when companies and
   recruiters use Facebook, LinkedIn, ...
Get Social: Social Recruiting 101



                                     Recruiting Metrics

                           ...
Social Media Landscape: The Conversation Prism
Get Social: Dissecting Social Recruiting Myths in HR




   A Facebook profile will not transform the shy recluse into a s...
Get Social: Dissecting Social Recruiting Myths in HR




   Social Recruiting is a strategy that just uses LinkedIn, Twit...
Get Results: Metrics, Narratives, and Folk Tales




    "I always tell people, if we have a good
     quarter it's becaus...
Get Results: Metrics, Narratives, and Folk Tales
Get Results: Metrics, Narratives, and Folk Tales



 Not Everything That’s Important
  Can Be Quantified

 How to Measur...
Get Social & Get Results: Social Media Landscape & Best Practices




 Clear Link Between Corporate
  Brand and Employmen...
Get Social & Get Results: Social Media Landscape & Best Practices
Get Social & Get Results: Social Media Landscape & Best Practices
Get Social & Get Results: Social Media Landscape & Best Practices
Get Social & Get Results: Social Media Landscape & Best Practices
Get Social & Get Results: Social Media Landscape & Best Practices
Get Social & Get Results: Social Media Landscape & Best Practices
Shake Up Your Recruiting Strategy in 2010 Get Social and Get Results




     You can do it.
     Social recruiting is a...
Stay Connected on Social Media Sites




 www.jobvite.com

 www.twitter.com/jobvite

 www.facebook.com/jobvite

 www.p...
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Shake Up Your 2010 Recruiting Strategy - Get Social And Get Results

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Shake Up Your 2010 Recruiting Strategy - Get Social And Get Results

  1. 1. Shake Up Your Recruiting Strategy in 2010 Get Social and Get Results Laurie Ruettimann, SPHR
  2. 2. Your Presenter: Laurie Ruettimann, SPHR
  3. 3. Today’s Discussion Agenda  Overview of Social Recruiting  Current HR/Social Media Landscape  Dissect Social Recruiting Myths  Discuss Metrics, Narratives, and Folk Tales  Look at Best Practices of Social Recruiting 3
  4. 4. Get Social: Social Recruiting 101 ―Social recruiting is when companies and recruiters use Facebook, LinkedIn, Twitter and and other social media sites to source and recruit candidates for employment.‖ – Alison Doyle, About.com Guide to Job Searching
  5. 5. Get Social: Social Recruiting 101  Recruiting Metrics  Creating Social Recruiting Strategy  Social Recruiting from 30,000 Feet  Social Recruiting 101  Tweets, Blogs And Widgets, Oh My: Web 2.0 for Recruiters  How Job Seekers Use Social Media
  6. 6. Social Media Landscape: The Conversation Prism
  7. 7. Get Social: Dissecting Social Recruiting Myths in HR A Facebook profile will not transform the shy recluse into a social butterfly. You are not going to transform your company into a high- performance recruiting engine nor a popular place to work by merely creating a company Facebook profile or an active Twitter account. –Dan Finnigan, CEO of Jobvite
  8. 8. Get Social: Dissecting Social Recruiting Myths in HR  Social Recruiting is a strategy that just uses LinkedIn, Twitter, Facebook, and Google.  Young kids will work for you if you have a flashy website and they can access Facebook at work.  Social Recruiting ROI is measured in money.  You need to hire consultants to help you get this right.
  9. 9. Get Results: Metrics, Narratives, and Folk Tales "I always tell people, if we have a good quarter it's because of the work we did three, four and five years ago. It's not because we did a good job this quarter.‖ - Jeff Bezos, Newsweek
  10. 10. Get Results: Metrics, Narratives, and Folk Tales
  11. 11. Get Results: Metrics, Narratives, and Folk Tales  Not Everything That’s Important Can Be Quantified  How to Measure Social Media ROI for Business  4 Ways to Measure ROI + Metrics of Social Media Recruiting...  When it Comes to Evaluating a Social Media Recruiting Strategy, Consider the Non-Linear Benefits
  12. 12. Get Social & Get Results: Social Media Landscape & Best Practices  Clear Link Between Corporate Brand and Employment Brand  Interactive and Mobile-Friendly Career Websites  Socially Integrated Career Sites  One-Click Job Referrals  Enhanced Role Profiles  Employee Testimonials  Authentic Employee Twitter Accounts  Video Blogs  Recruiters/Sourcers in Social Media Communities
  13. 13. Get Social & Get Results: Social Media Landscape & Best Practices
  14. 14. Get Social & Get Results: Social Media Landscape & Best Practices
  15. 15. Get Social & Get Results: Social Media Landscape & Best Practices
  16. 16. Get Social & Get Results: Social Media Landscape & Best Practices
  17. 17. Get Social & Get Results: Social Media Landscape & Best Practices
  18. 18. Get Social & Get Results: Social Media Landscape & Best Practices
  19. 19. Shake Up Your Recruiting Strategy in 2010 Get Social and Get Results  You can do it.  Social recruiting is a competitive advantage for Human Resources departments.  The HR/social media landscape is fluid, dynamic, and bigger than Facebook and Twitter.  Myths and assumptions abound—so test, challenge, and validate.  Metrics tell a story. Understand what you’re asking and why.  Learn from the best. Don’t recreate the wheel. 19
  20. 20. Stay Connected on Social Media Sites  www.jobvite.com  www.twitter.com/jobvite  www.facebook.com/jobvite  www.punkrockHR.com  www.twitter.com/punkrockHR  www.facebook.com/PunkRockHumanResources 20

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