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Shake Up Your 2010 Recruiting Strategy - Get Social And Get Results
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Shake Up Your 2010 Recruiting Strategy - Get Social And Get Results

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Shake Up Your 2010 Recruiting Strategy Get Social And Get Results

Shake Up Your 2010 Recruiting Strategy Get Social And Get Results

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  • 1. Shake Up Your Recruiting Strategy in 2010 Get Social and Get Results Laurie Ruettimann, SPHR
  • 2. Your Presenter: Laurie Ruettimann, SPHR
  • 3. Today’s Discussion Agenda  Overview of Social Recruiting  Current HR/Social Media Landscape  Dissect Social Recruiting Myths  Discuss Metrics, Narratives, and Folk Tales  Look at Best Practices of Social Recruiting 3
  • 4. Get Social: Social Recruiting 101 ―Social recruiting is when companies and recruiters use Facebook, LinkedIn, Twitter and and other social media sites to source and recruit candidates for employment.‖ – Alison Doyle, About.com Guide to Job Searching
  • 5. Get Social: Social Recruiting 101  Recruiting Metrics  Creating Social Recruiting Strategy  Social Recruiting from 30,000 Feet  Social Recruiting 101  Tweets, Blogs And Widgets, Oh My: Web 2.0 for Recruiters  How Job Seekers Use Social Media
  • 6. Social Media Landscape: The Conversation Prism
  • 7. Get Social: Dissecting Social Recruiting Myths in HR A Facebook profile will not transform the shy recluse into a social butterfly. You are not going to transform your company into a high- performance recruiting engine nor a popular place to work by merely creating a company Facebook profile or an active Twitter account. –Dan Finnigan, CEO of Jobvite
  • 8. Get Social: Dissecting Social Recruiting Myths in HR  Social Recruiting is a strategy that just uses LinkedIn, Twitter, Facebook, and Google.  Young kids will work for you if you have a flashy website and they can access Facebook at work.  Social Recruiting ROI is measured in money.  You need to hire consultants to help you get this right.
  • 9. Get Results: Metrics, Narratives, and Folk Tales "I always tell people, if we have a good quarter it's because of the work we did three, four and five years ago. It's not because we did a good job this quarter.‖ - Jeff Bezos, Newsweek
  • 10. Get Results: Metrics, Narratives, and Folk Tales
  • 11. Get Results: Metrics, Narratives, and Folk Tales  Not Everything That’s Important Can Be Quantified  How to Measure Social Media ROI for Business  4 Ways to Measure ROI + Metrics of Social Media Recruiting...  When it Comes to Evaluating a Social Media Recruiting Strategy, Consider the Non-Linear Benefits
  • 12. Get Social & Get Results: Social Media Landscape & Best Practices  Clear Link Between Corporate Brand and Employment Brand  Interactive and Mobile-Friendly Career Websites  Socially Integrated Career Sites  One-Click Job Referrals  Enhanced Role Profiles  Employee Testimonials  Authentic Employee Twitter Accounts  Video Blogs  Recruiters/Sourcers in Social Media Communities
  • 13. Get Social & Get Results: Social Media Landscape & Best Practices
  • 14. Get Social & Get Results: Social Media Landscape & Best Practices
  • 15. Get Social & Get Results: Social Media Landscape & Best Practices
  • 16. Get Social & Get Results: Social Media Landscape & Best Practices
  • 17. Get Social & Get Results: Social Media Landscape & Best Practices
  • 18. Get Social & Get Results: Social Media Landscape & Best Practices
  • 19. Shake Up Your Recruiting Strategy in 2010 Get Social and Get Results  You can do it.  Social recruiting is a competitive advantage for Human Resources departments.  The HR/social media landscape is fluid, dynamic, and bigger than Facebook and Twitter.  Myths and assumptions abound—so test, challenge, and validate.  Metrics tell a story. Understand what you’re asking and why.  Learn from the best. Don’t recreate the wheel. 19
  • 20. Stay Connected on Social Media Sites  www.jobvite.com  www.twitter.com/jobvite  www.facebook.com/jobvite  www.punkrockHR.com  www.twitter.com/punkrockHR  www.facebook.com/PunkRockHumanResources 20