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Jobvite webcast 7_approachesrecruitfb_withjennifermcclure_031511

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  • 1. webcast march 15, 2011 jennifer mcclure#jobvitewebcast @cincyrecruiter president, unbridled talent, llc
  • 2. who am i?• president of unbridled talent, llc• 18 years - human resourcesleader• 5 years - executive recruiter• 5 years - social mediaanthropologist
  • 3. who’s on facebook?• has 130 friends• sends 8 friend requests per month• spends 15 hours & 33 minutes on facebook per month• connected to 80 community pages, groups & events >600 million users worldwide ~150 million US SOURCE: http://www.kenburbary.com/2011/03/facebook-demographics-revisited-2011-
  • 4. 7 approaches to facebook recruiting 1. developing a strategy 2. going old school 3. social recruiting 4. attracting talent 5. content is king 6. managing your time 7. leveraging the social graph
  • 5. developing a strategy
  • 6. define goalssample initial goalsbranding/marketing• improve brand presence to build awareness• increase positive mentions/sentiment about our brandwebsite• increase traffic to careers siterecruiting• attract qualified candidates to our career opportunities
  • 7. measurehttp://www.facebook.com/help/?search=insightshttp://www.google.com/analyti
  • 8. prepare a response strategy ** before you need it SOURCE: http://www.johnhaydon.com/2010/08/org-facebook-page-decision-
  • 9. expect more good than bad 63% of job seekers have a better impression of a company that responds to negative posts / comments on their social media site than those who do not Careerbuilder/Personified survey June 2010
  • 10. don’t create it & forget it!Fortune 25Company
  • 11. goingold school
  • 12. candidate search* also search inurl:pages &inurl:groups
  • 13. contacting non-friends = creepy? (recruiter) (potential candidate)
  • 14. facebook to linkedin
  • 15. posting jobshttp://apps.facebook.com/marketplace
  • 16. advertisinghttp://www.facebook.com/advertisi ng
  • 17. advertisingcost ~ $1,500 / 360 targeted profiles for 30
  • 18. advertisingget what you pay for? SOURCE:
  • 19. socialrecruiting
  • 20. inform & respond
  • 21. community • 59% of job seekers agree that what is said by others about a company is more important in how they form their opinion about a company than what a company says about itself • 70% agree that positive posts from fans or followers on a company’s social media site would make them more likely to apply for a job at that companyCareerbuilder/Personified survey June SOURCE http://www.scribd.com/doc/34282554/Social-Media-Infographic-Job-Seeker-Perceptions-and-
  • 22. community • 57% of job seekers expect a company to interact with fans & followers • Both active & passive job seekers say they use a company’s social media page to apply to jobs posted, ask and get answers questions and get information – not the company’s websiteCareerbuilder/Personified survey June SOURCE http://www.scribd.com/doc/34282554/Social-Media-Infographic-Job-Seeker-Perceptions-and-
  • 23. talentattraction
  • 24. why they “like” you SOURCE http://www.exacttarget.com/subscribers-fans-followers/facebook-
  • 25. why they leaveSOURCE http://www.exacttarget.com/subscribers-fans-followers/social-
  • 26. company or careers page?
  • 27. personal or business profile?
  • 28. content is king
  • 29. share your culture
  • 30. behind the scenes / exclusives
  • 31. inform & educate
  • 32. recognize employees
  • 33. share news
  • 34. create events
  • 35. when to post?SOURCE http://danzarrella.com/infographic-5-questions-and-answers-about-facebook-marketing.html
  • 36. when to post?SOURCE http://danzarrella.com/infographic-5-questions-and-answers-about-facebook-
  • 37. managing time
  • 38. build a content calendar Monday Tuesday Wednesday Thursday Friday Saturday Sunday• Recognize • Post “day-in- • Ask a • Share • Chat with a • Link to • Poll an Fan or the life” Question Company Recruiter Career Question Employee photo(s) news information • Schedule an• Ask a Event • Post a Video Question
  • 39. schedule it
  • 40. share the burden
  • 41. leveraging the social graph
  • 42. employee referrals“we have found that current employeesare the most widely used and are by farthe most trusted source of informationabout organizations for candidates” Corporate Leadership Council
  • 43. employee referrals
  • 44. social sharinghttp://recruiting.jobvite.com/products/hire/facebook-application.php
  • 45. social sharing
  • 46. resources• jobvite survey “2010 job seeker nation” - http://recruiting.jobvite.com/resources/survey-job-seeker-nation.php• “facebook pages insights guide” - http://pub.vitrue.com/v4h• “guide to facebook ads” - http://www.facebook.com/adsmarketing/• webtrends “facebook advertising performance benchmarks & insights” - http://www.slideshare.net/lionelg/facebook-6788129• careerbuilder ebook “attracting better candidates through social media” - www.careerbuildercommunications.com/pdf/socialmediawpr.pdf• exact target ebook “the social breakup” - http://www.exacttarget.com/subscribers-fans-followers/social- breakup.aspx?intID=SFFHero_SocialBreakup• exact target ebook “facebook x-factors” - http://www.exacttarget.com/subscribers-fans-followers/facebook-x-
  • 47. Thank you!http://unbridledtalent.comjennifer@unbridledtalent.comhttp://www.facebook.com/UnbridledTalenthttp://www.linkedin.com/in/jennifermcclurehttp://twitter.com/CincyRecruiter