Jobvite webcast 7_approachesrecruitfb_withjennifermcclure_031511

webcast march 15, 2011 jennifer mcclure#jobvitewebcast @cincyrecruiter president, unbridled talent, llc

who am i?• president of unbridled talent, llc• 18 years - human resourcesleader• 5 years - executive recruiter• 5 years - social mediaanthropologist

who’s on facebook?• has 130 friends• sends 8 friend requests per month• spends 15 hours & 33 minutes on facebook per month• connected to 80 community pages, groups & events >600 million users worldwide ~150 million US SOURCE: http://www.kenburbary.com/2011/03/facebook-demographics-revisited-2011-

7 approaches to facebook recruiting 1. developing a strategy 2. going old school 3. social recruiting 4. attracting talent 5. content is king 6. managing your time 7. leveraging the social graph

developing a strategy

define goalssample initial goalsbranding/marketing• improve brand presence to build awareness• increase positive mentions/sentiment about our brandwebsite• increase traffic to careers siterecruiting• attract qualified candidates to our career opportunities

measurehttp://www.facebook.com/help/?search=insightshttp://www.google.com/analyti

prepare a response strategy ** before you need it SOURCE: http://www.johnhaydon.com/2010/08/org-facebook-page-decision-

expect more good than bad 63% of job seekers have a better impression of a company that responds to negative posts / comments on their social media site than those who do not Careerbuilder/Personified survey June 2010

don’t create it & forget it!Fortune 25Company

goingold school

candidate search* also search inurl:pages &inurl:groups

contacting non-friends = creepy? (recruiter) (potential candidate)

facebook to linkedin

posting jobshttp://apps.facebook.com/marketplace

advertisinghttp://www.facebook.com/advertisi ng

advertisingcost ~ $1,500 / 360 targeted profiles for 30

advertisingget what you pay for? SOURCE:

socialrecruiting

inform & respond

community • 59% of job seekers agree that what is said by others about a company is more important in how they form their opinion about a company than what a company says about itself • 70% agree that positive posts from fans or followers on a company’s social media site would make them more likely to apply for a job at that companyCareerbuilder/Personified survey June SOURCE http://www.scribd.com/doc/34282554/Social-Media-Infographic-Job-Seeker-Perceptions-and-

community • 57% of job seekers expect a company to interact with fans & followers • Both active & passive job seekers say they use a company’s social media page to apply to jobs posted, ask and get answers questions and get information – not the company’s websiteCareerbuilder/Personified survey June SOURCE http://www.scribd.com/doc/34282554/Social-Media-Infographic-Job-Seeker-Perceptions-and-

talentattraction

why they “like” you SOURCE http://www.exacttarget.com/subscribers-fans-followers/facebook-

why they leaveSOURCE http://www.exacttarget.com/subscribers-fans-followers/social-

company or careers page?

personal or business profile?

content is king

share your culture

behind the scenes / exclusives

inform & educate

recognize employees

share news

create events

when to post?SOURCE http://danzarrella.com/infographic-5-questions-and-answers-about-facebook-marketing.html

when to post?SOURCE http://danzarrella.com/infographic-5-questions-and-answers-about-facebook-

managing time

build a content calendar Monday Tuesday Wednesday Thursday Friday Saturday Sunday• Recognize • Post “day-in- • Ask a • Share • Chat with a • Link to • Poll an Fan or the life” Question Company Recruiter Career Question Employee photo(s) news information • Schedule an• Ask a Event • Post a Video Question

schedule it

share the burden

leveraging the social graph

employee referrals“we have found that current employeesare the most widely used and are by farthe most trusted source of informationabout organizations for candidates” Corporate Leadership Council

employee referrals

social sharinghttp://recruiting.jobvite.com/products/hire/facebook-application.php

social sharing

resources• jobvite survey “2010 job seeker nation” - http://recruiting.jobvite.com/resources/survey-job-seeker-nation.php• “facebook pages insights guide” - http://pub.vitrue.com/v4h• “guide to facebook ads” - http://www.facebook.com/adsmarketing/• webtrends “facebook advertising performance benchmarks & insights” - http://www.slideshare.net/lionelg/facebook-6788129• careerbuilder ebook “attracting better candidates through social media” - www.careerbuildercommunications.com/pdf/socialmediawpr.pdf• exact target ebook “the social breakup” - http://www.exacttarget.com/subscribers-fans-followers/socialbreakup.aspx?intID=SFFHero_SocialBreakup• exact target ebook “facebook x-factors” - http://www.exacttarget.com/subscribers-fans-followers/facebook-x-

Thank you!http://unbridledtalent.comjennifer@unbridledtalent.comhttp://www.facebook.com/UnbridledTalenthttp://www.linkedin.com/in/jennifermcclurehttp://twitter.com/CincyRecruiter

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Jobvite webcast 7_approachesrecruitfb_withjennifermcclure_031511

by Jobvite, Inc. on Mar 15, 2011

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Jobvite webcast 7_approachesrecruitfb_withjennifermcclure_031511 — Presentation Transcript