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webcast march 15, 2011                                             jennifer mcclure#jobvitewebcast @cincyrecruiter preside...
who am i?• president of unbridled talent, llc• 18 years - human resourcesleader• 5 years - executive recruiter• 5 years - ...
who’s on facebook?• has 130 friends• sends 8 friend requests per month• spends 15 hours & 33 minutes on facebook per  mont...
7 approaches to facebook recruiting               1. developing a strategy               2. going old school              ...
developing a strategy
define goalssample initial goalsbranding/marketing• improve brand presence to build awareness• increase positive mentions/...
measurehttp://www.facebook.com/help/?search=insightshttp://www.google.com/analyti
prepare a response strategy ** before you need it                       SOURCE: http://www.johnhaydon.com/2010/08/org-face...
expect more good than bad           63% of job seekers have a             better impression of a           company that re...
don’t create it & forget it!Fortune 25Company
goingold school
candidate search* also search inurl:pages &inurl:groups
contacting non-friends = creepy?           (recruiter)                         (potential candidate)
facebook to linkedin
posting jobshttp://apps.facebook.com/marketplace
advertisinghttp://www.facebook.com/advertisi               ng
advertisingcost ~ $1,500 / 360 targeted profiles for 30
advertisingget what you  pay for?               SOURCE:
socialrecruiting
inform & respond
community      • 59% of job seekers agree that what is said by        others about a company is more important in        h...
community      • 57% of job seekers expect a company to        interact with fans & followers      • Both active & passive...
talentattraction
why they “like” you    SOURCE http://www.exacttarget.com/subscribers-fans-followers/facebook-
why they leaveSOURCE http://www.exacttarget.com/subscribers-fans-followers/social-
company or careers page?
personal or business profile?
content is king
share your culture
behind the scenes / exclusives
inform & educate
recognize employees
share news
create events
when to post?SOURCE http://danzarrella.com/infographic-5-questions-and-answers-about-facebook-marketing.html
when to post?SOURCE http://danzarrella.com/infographic-5-questions-and-answers-about-facebook-
managing    time
build a content calendar   Monday        Tuesday         Wednesday        Thursday           Friday        Saturday       ...
schedule it
share the burden
leveraging the  social graph
employee referrals“we have found that current employeesare the most widely used and are by farthe most trusted source of i...
employee referrals
social sharinghttp://recruiting.jobvite.com/products/hire/facebook-application.php
social sharing
resources• jobvite survey “2010 job seeker nation” -  http://recruiting.jobvite.com/resources/survey-job-seeker-nation.php...
Thank you!http://unbridledtalent.comjennifer@unbridledtalent.comhttp://www.facebook.com/UnbridledTalenthttp://www.linkedin...
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Jobvite webcast 7_approachesrecruitfb_withjennifermcclure_031511

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Transcript of "Jobvite webcast 7_approachesrecruitfb_withjennifermcclure_031511"

  1. 1. webcast march 15, 2011 jennifer mcclure#jobvitewebcast @cincyrecruiter president, unbridled talent, llc
  2. 2. who am i?• president of unbridled talent, llc• 18 years - human resourcesleader• 5 years - executive recruiter• 5 years - social mediaanthropologist
  3. 3. who’s on facebook?• has 130 friends• sends 8 friend requests per month• spends 15 hours & 33 minutes on facebook per month• connected to 80 community pages, groups & events >600 million users worldwide ~150 million US SOURCE: http://www.kenburbary.com/2011/03/facebook-demographics-revisited-2011-
  4. 4. 7 approaches to facebook recruiting 1. developing a strategy 2. going old school 3. social recruiting 4. attracting talent 5. content is king 6. managing your time 7. leveraging the social graph
  5. 5. developing a strategy
  6. 6. define goalssample initial goalsbranding/marketing• improve brand presence to build awareness• increase positive mentions/sentiment about our brandwebsite• increase traffic to careers siterecruiting• attract qualified candidates to our career opportunities
  7. 7. measurehttp://www.facebook.com/help/?search=insightshttp://www.google.com/analyti
  8. 8. prepare a response strategy ** before you need it SOURCE: http://www.johnhaydon.com/2010/08/org-facebook-page-decision-
  9. 9. expect more good than bad 63% of job seekers have a better impression of a company that responds to negative posts / comments on their social media site than those who do not Careerbuilder/Personified survey June 2010
  10. 10. don’t create it & forget it!Fortune 25Company
  11. 11. goingold school
  12. 12. candidate search* also search inurl:pages &inurl:groups
  13. 13. contacting non-friends = creepy? (recruiter) (potential candidate)
  14. 14. facebook to linkedin
  15. 15. posting jobshttp://apps.facebook.com/marketplace
  16. 16. advertisinghttp://www.facebook.com/advertisi ng
  17. 17. advertisingcost ~ $1,500 / 360 targeted profiles for 30
  18. 18. advertisingget what you pay for? SOURCE:
  19. 19. socialrecruiting
  20. 20. inform & respond
  21. 21. community • 59% of job seekers agree that what is said by others about a company is more important in how they form their opinion about a company than what a company says about itself • 70% agree that positive posts from fans or followers on a company’s social media site would make them more likely to apply for a job at that companyCareerbuilder/Personified survey June SOURCE http://www.scribd.com/doc/34282554/Social-Media-Infographic-Job-Seeker-Perceptions-and-
  22. 22. community • 57% of job seekers expect a company to interact with fans & followers • Both active & passive job seekers say they use a company’s social media page to apply to jobs posted, ask and get answers questions and get information – not the company’s websiteCareerbuilder/Personified survey June SOURCE http://www.scribd.com/doc/34282554/Social-Media-Infographic-Job-Seeker-Perceptions-and-
  23. 23. talentattraction
  24. 24. why they “like” you SOURCE http://www.exacttarget.com/subscribers-fans-followers/facebook-
  25. 25. why they leaveSOURCE http://www.exacttarget.com/subscribers-fans-followers/social-
  26. 26. company or careers page?
  27. 27. personal or business profile?
  28. 28. content is king
  29. 29. share your culture
  30. 30. behind the scenes / exclusives
  31. 31. inform & educate
  32. 32. recognize employees
  33. 33. share news
  34. 34. create events
  35. 35. when to post?SOURCE http://danzarrella.com/infographic-5-questions-and-answers-about-facebook-marketing.html
  36. 36. when to post?SOURCE http://danzarrella.com/infographic-5-questions-and-answers-about-facebook-
  37. 37. managing time
  38. 38. build a content calendar Monday Tuesday Wednesday Thursday Friday Saturday Sunday• Recognize • Post “day-in- • Ask a • Share • Chat with a • Link to • Poll an Fan or the life” Question Company Recruiter Career Question Employee photo(s) news information • Schedule an• Ask a Event • Post a Video Question
  39. 39. schedule it
  40. 40. share the burden
  41. 41. leveraging the social graph
  42. 42. employee referrals“we have found that current employeesare the most widely used and are by farthe most trusted source of informationabout organizations for candidates” Corporate Leadership Council
  43. 43. employee referrals
  44. 44. social sharinghttp://recruiting.jobvite.com/products/hire/facebook-application.php
  45. 45. social sharing
  46. 46. resources• jobvite survey “2010 job seeker nation” - http://recruiting.jobvite.com/resources/survey-job-seeker-nation.php• “facebook pages insights guide” - http://pub.vitrue.com/v4h• “guide to facebook ads” - http://www.facebook.com/adsmarketing/• webtrends “facebook advertising performance benchmarks & insights” - http://www.slideshare.net/lionelg/facebook-6788129• careerbuilder ebook “attracting better candidates through social media” - www.careerbuildercommunications.com/pdf/socialmediawpr.pdf• exact target ebook “the social breakup” - http://www.exacttarget.com/subscribers-fans-followers/social- breakup.aspx?intID=SFFHero_SocialBreakup• exact target ebook “facebook x-factors” - http://www.exacttarget.com/subscribers-fans-followers/facebook-x-
  47. 47. Thank you!http://unbridledtalent.comjennifer@unbridledtalent.comhttp://www.facebook.com/UnbridledTalenthttp://www.linkedin.com/in/jennifermcclurehttp://twitter.com/CincyRecruiter
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