• Share
  • Email
  • Embed
  • Like
  • Private Content
Jobvite Webinar: The Seven Deadly Sins of Recruiting
 

Jobvite Webinar: The Seven Deadly Sins of Recruiting

on

  • 535 views

Once upon a time, finding candidates meant posting a job description…and then waiting. But today’s generation of jobseekers is different. Research shows that Generation Y workers will change jobs ...

Once upon a time, finding candidates meant posting a job description…and then waiting. But today’s generation of jobseekers is different. Research shows that Generation Y workers will change jobs every 3-4 years—because they want more from employment than paychecks and benefits.*In addition, today’s recruiting environment is changing. New tools and technology are opening doors when it comes to sourcing, candidate relationship management, and referrals.
But here’s the kicker: When candidates change, and the recruiting environment changes, your job as a recruiter will change, too.
Now is the perfect time to rethink your perspective—and correct your bad behaviors.
Listen to Jobvite's CMO, Kimberley Kasper as she discusses seven of the top offenses recruiters make today and see if you are guilty of any of these “sins”.

Statistics

Views

Total Views
535
Views on SlideShare
535
Embed Views
0

Actions

Likes
0
Downloads
3
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Jobvite Webinar: The Seven Deadly Sins of Recruiting Jobvite Webinar: The Seven Deadly Sins of Recruiting Presentation Transcript

    • The 7 Deadly Sins of Recruiting Kimberley Kasper Chief Marketing Officer, Jobvite @kimberleykasper September 4, 2013
    • Once Upon a Time #7SinsOfRecruiting
    • But Today’s Generation of Jobseekers is Different #7SinsOfRecruiting
    • COMPANIES NEED NEW SKILLS current day before virtualization architect android developer iPhone ipad game developer marketing strategist mobile api platform manager social media manager iphone application developer mobile applications engineer user experience analyst Source: TechNet, The App Economy
    • JOBS TODAY REQUIRE EDUCATION UNLEARN RE Source: Bureau of Labor Statistics
    • AND IT'S SHRINKING WORLDWIDE 1970-2010 2010-2050 200% 150% DEMOGRAPHICS Working age population is shrinking 100% 50% 0% -50% Source: Deloitte Research, UN Population Division (http://esa.un.org/unpp/)
    • GENERATIONAL BEHAVIOR IS CHANGING 1980 - 1995 Generation Y 1961 - 1979 Generation X 1946 - 1960 Boomer 1928 - 1945 Traditionalist Source: Manpower
    • New Tools & Technology Are Changing How You Find Candidates • Employee Referral Programs • Social Recruiting Platforms • Candidate Resource Management • Big Data & Analytics #7SinsOfRecruiting
    • When Everything Changes… Your job as a recruiter changes, too. #7SinsOfRecruiting
    • 7 Deadly Sins Recruiters Make Today 1. “I usually find them and forget them” #7SinsOfRecruiting
    • Today’s Candidates Require Nurturing • Just like potential customers • Provide them with relevant content to keep them engaged • Automate programs to make it easy for you to keep them warm #7SinsOfRecruiting
    • 7 Deadly Sins Recruiters Make Today 1. “I usually find them and forget them” 2. “I’m supposed to track that?” #7SinsOfRecruiting
    • Do You Know Where You Find Your Best Candidates? #7SinsOfRecruiting
    • How Do You Report Results? #7SinsOfRecruiting
    • RECRUITING DELIVERS 40% MORE PROFIT GROWTH THAN THE NEXT HR FUNCTION Profit Growth Profit Margin Total Improvement 3.5x 2.0x 5.5 2. On-boarding and retention 2.5x 1.9x 4.4 3. Managing talent 2.2x 1.9x 4.4 4. Employer branding 2.4x 2.1x 4.3 5. Performance management and rewards 2.1x 2.0x 4.1 6. Developing leadership 2.1x 1.8x 3.9 7. Mastering HR process 1.8 1.8 3.6 8. Global people management and global expansion 1.8 1.7 3.5 9. Enchancing employee engagement 1.8 1.6 3.4 10. Providing shared services and outsourcing 1.6 1.7 3.3 HR Function or Process 1.Recruiting Source: Boston Consulting Group, “Realizing the Value of People Management; From Capability to Profitability”, August 2, 2012
    • Justify the Investment in Recruiting • Understand the ROI on your recruiting efforts • Know how much you are spending by channel • Use the data from your systems to optimize your mix of spending • Sell the ROI to your management team #7SinsOfRecruiting
    • 7 Deadly Sins Recruiters Make Today 1. “I usually find them and forget them” 2. “I’m supposed to track that?” 3. “I have enough prospective candidates today, so why feed the funnel?” #7SinsOfRecruiting
    • Think Proactively About Finding Candidates • Workers won’t flock to you without effort on your part • Get your name out there even if you aren’t hiring • Always be branding #7SinsOfRecruiting
    • The Best Candidates May Not Be Looking #7SinsOfRecruiting
    • Referral Candidates Stay Longer #7SinsOfRecruiting
    • 7 Deadly Sins Recruiters Make Today 1. “I usually find them and forget them” 2. “I’m supposed to track that?” 3. “I have enough prospective candidates today, so why feed the funnel?” 4. “Who Needs PR? Our employment brand is fine.” #7SinsOfRecruiting
    • How do Potential Candidates View Your Company? #7SinsOfRecruiting
    • Leverage Your Social Channels to Help Build Your Employment Brand #7SinsOfRecruiting
    • 7 Deadly Sins Recruiters Make Today 1. “I usually find them and forget them” 2. “I’m supposed to track that?” 3. “I have enough prospective candidates today, so why feed the funnel?” 4. “Who Needs PR? Our employment brand is fine.” 5. “I’m sticking with my current approach of scouring the web for resumes. It’s worked before.” #7SinsOfRecruiting
    • You Are Missing Potential Candidates • Your company should be getting close to 50% of your hires from employee referrals • Referral programs deliver higher candidate quality and less wasted management time • Well-designed programs produce a higher percentage of candidates that fit the culture Source: ERE http://www.ere.net/2012/05/07/10-compelling-numbersthat-reveal-the-power-of-employee-referrals/ #7SinsOfRecruiting
    • Go Beyond LinkedIn • Competition for skilled talent is fierce. • Leverage your social referral program • Know the specialized, localized, and up-andcoming social networks
    • 7 Deadly Sins Recruiters Make Today 1. “I usually find them and forget them” 2. “I’m supposed to track that?” 3. “I have enough prospective candidates today, so why feed the funnel?” 4. “Who Needs PR? Our employment brand is fine.” 5. “I’m sticking with my current approach of scouring the web for resumes. It’s worked before.” 6. “This is basic marketing stuff. I don’t need executive buy-in.” #7SinsOfRecruiting
    • RECRUITING MARKETING ℠ #7SinsOfRecruiting
    • DIGITAL MARKETING FUNNEL MULTI-CHANNEL MULTI-MEDIA CAMPAIGNS Provide target personalized direct mail & landing pages Inquiry/Leads in Funnel Prospect/Customer Pool “House List” Database Lead Nurture Prospect Engagement Sales Stages Sale LEAD SCORE: Hot, Warm, Cold MARKETING AUTOMATION Next Automatic Event • Send personalized email • Send personalized product interest info • Send e-newsletter • Send personalized direct mailer • Send personalized press release • Send blog link SALES CRM MEASURE, ADJUST, REDO #7SinsOfRecruiting
    • RECRUITING NEEDS ITS OWN FUNNEL Inquiry/Leads in Funnel Prospect/Customer Pool Inquiry/Prospect “House List” Database Talent Pool Lead Nurture Prospect Nurture Prospect Engagement Candidate Engagement Sales Stages Candidate Stages Sale Hire #7SinsOfRecruiting
    • Are You Using The Right RECRUITED Employee Inquiry/Prospect Talent Pool Prospect Nurture Candidate Engagement Candidate Stages Hire Technology to Automate The Recruiting Funnel? • Drive employee referrals • Leverage social networks • Hire better candidates • • • • • • Powerful web search Powerful database search Web page campaigns Social media campaigns Email campaigns Candidate relationship management • World-class applicant tracking • Real-time data to support decision-making #7SinsOfRecruiting
    • 7 Deadly Sins Recruiters Make Today 1. “I usually find them and forget them” 2. “I’m supposed to track that?” 3. “I have enough prospective candidates today, so why feed the funnel?” 4. “Who Needs PR? Our employment brand is fine.” 5. “I’m sticking with my current approach of scouring the web for resumes. It’s worked before.” 6. “This is basic marketing stuff. I don’t need executive buy-in.” 7. If I build it, they will come.” #7SinsOfRecruiting
    • This isn’t “Field of Dreams” #7SinsOfRecruiting
    • An Amazing Career Site is a Must #7SinsOfRecruiting
    • 40% of Job Seekers Abandon Your Site Immediately #7SinsOfRecruiting
    • 6 Clicks Before I Can Upload A Resume #7SinsOfRecruiting
    • 2 Clicks to Apply #7SinsOfRecruiting
    • 7 Deadly Sins Recruiters Make Today 1. “I usually find them and forget them” 2. “I’m supposed to track that?” 3. “I have enough prospective candidates today, so why feed the funnel?” 4. “Who Needs PR? Our employment brand is fine.” 5. “I’m sticking with my current approach of scouring the web for resumes. It’s worked before.” 6. “This is basic marketing stuff. I don’t need executive buy-in.” 7. If I build it, they will come.” #7SinsOfRecruiting