At the Jobvite Future of Social Recruiting event in Dallas, Texas, Jobvite executives and customers discussed how social recruiting is changing the way we source and hire candidates. In these presentations, by Dan Finnigan, Jason Daniels, Emilia and Bill Glenn, you will learn everything you need to know about social and the future of recruiting.

1. Welcome
Texas Tornadoes: How to Help
• Text "REDCROSS" to
90999 to make a $10 donation
Wifi Connection: Connect to “Kimpton”
• Option 1 (wifimarch@kimptongroups.com)
Conference Hashtag:
• #JobviteDAL
#JobviteDAL

2. Social Recruiting
Playbook: 10 Winning
Strategies for 2012
Jason Daniels
Sales Manager
#JobviteDAL
#JobviteDAL

3. Social Recruiting for 2012
Social recruiting is more than just a buzzword.
ALL JOB
SEEKERS
19% 7%
9%
SUPER
32% 18%
SOCIALS
26%
Job seekers who modified privacy settings in the last year with work in mind.
#JobviteDAL

4. Social Recruiting
Starbucks has dedicated social network channels for recruiting.
#JobviteDAL

5. Œ
Applicant Tracking
Nothing slips through the cracks with efficient,
responsive candidate management. Easily
search, screen and schedule.

Hiring Collaboration
Make a real difference in the
productivity of your whole
team with easy collaboration
every step of the way.
Ž
Recruiter CRM
Bring together leads from all
sourcing activities, then engage and
communicate with your talent pool.

6. 
Seamless Social Recruiting
The easiest way to get the word out.
Target and track talent across every
popular social platform in seconds.

Viral Employee Referrals
Get more high quality referrals by making it a
breeze for everyone in your company to refer
friends and contacts.
‘
Facebook App for Recruiting
Tap into the reach of Facebook by
automatically sharing open jobs at your
company with fans and friends.

7. ’
Branded Career Site
Convert visitors into candidates with an
engaging, social career site and inviting
application process.
“
Recruitment Marketing
One intuitive platform integrates all your job
promotion activities and metrics wherever they
are on the web.
”
Powerful Reporting and Analytics
Personalized dashboards give everyone
the y need – real-time insights into what
works.

8. Effective Hiring Collaboration
Start with a plan to get everyone involved, and make sure it is
easy for everyone.
1. Employee engagement is challenging;
2. Identify points of contention in current workflows;
3. Make it easy for everyone.
#JobviteDAL

9. Streamline Workflow to Drive
Collaboration
Yelp has a unique workflow process to keep things on the go.
#JobviteDAL

10. Career Sites that Sell
Have a roadmap for conversations for potential candidates.
1. Decide the types of candidates you want
2. Plan on how to attract them to apply
3. Make it easy for candidates to find out what they need to
apply
#JobviteDAL

11. Career Sites that Sell - RMS
#JobviteDAL

12. Employee Referrals
Start with a plan to get everyone involved, and make sure it is
easy for everyone.
1. Employee engagement is challenging
2. Identify points of contention in current workflows
3. Make it easy for everyone
#JobviteDAL

13. Employee Referrals
Chiquita connections can post on Facebook, Twitter and
LinkedIn or send an email.
#JobviteDAL

14. #JobviteDAL

15. Facebook Recruiting Apps
Recruiting on Facebook should be a section in your overall
social recruiting strategy.
1. Think about the type of candidate on Facebook;
2. Target them differently than other networks like LinkedIn;
3. Develop a plan of action and benchmark goals.
#JobviteDAL

16. Facebook Recruiting Apps
Whole Foods Market Naperville has integrated the Jobvite
Work With Us Facebook App.
#JobviteDAL

17. Facebook Recruiting Apps
Zynga has integrated the Jobvite Employee Facebook App.
#JobviteDAL

18. Recruitment Marketing
Begin with a clear understanding of your talent brand and
what candidates you want to attract.
1. Not everyone who is qualified for a position is a good fit
2. After identifying your candidates, build email campaigns
3. Gear your career site towards desired applicants
#JobviteDAL

19. Recruitment Marketing
TiVo sends separate recruiting emails twice a month to all
employees with important recruiting information.
#JobviteDAL

20. Recruiter CRM
Should be an accent to the plans designed for your talent acquisition
campaigns.
1. Determine which communication channels to use;
2. Help organize and market to candidate pool.
#JobviteDAL

21. Benchmarks and Recruiting Analytics
Analytics are essential to frame what works best and what
needs to be fixed in your strategy.
#JobviteDAL

22. Benchmarks and Recruiting Analytics
It is critical to decide which metrics are best for you and for
your team members. Not every metric matters for everyone.
1. How are the most qualified candidates finding your jobs;
2. What is your career site conversion rate?
#JobviteDAL

23. Benchmarks and Recruiting Analytics
Benefits:
1. See which tactics work and where to allocate spend
2. Develop goals for continual improvement
3. Get results from different campaigns and test theories
#JobviteDAL

24. Jason Daniels
Sales Manager
jdaniels@jobvite.com @jobvite
www.facebook.com/jobvite
www.linkedin.com/in/jobvite
www.youtube.com/jobvite
#JobviteDAL

25. Break
Texas Tornadoes: How to
Help
• Text "REDCROSS" to
90999 to make a $10 donation
#JobviteDAL

26. Jobvite
Event
–
Top
Trends
in
Employment
Screening
Bill
Glenn
-­‐
@williamwglenn
VP,
Marke4ng
&
Alliances
March
23,
2012
#JobviteDAL

27. #JobviteDAL
#JobviteDAL

28. Company
Overview
• Founded
in
2006
• HQ
in
Bothell,
WA
• 175
employees
and
growing
• Single
solu4on
to
manage
the
hiring
process
• Recognized
for
innova4ve
products
and
award-­‐
winning
service

29. TalentWise
+
Jobvite
Customers

30. STATISTICS
THAT
WILL
KEEP
YOU
UP
AT
NIGHT

31. RESUME
MISREPRESENTATION
3
in
10
Source:
Harris
Interac4ve
Survey,
2011

32. PEOPLE
THAT
HAVE
CRIMINAL
HISTORIES
65
million
Source:
ESR,
2011

33. ILLICIT
DRUG
USAGE
IN
THE
WORKPLACE
1
in
6
Source:
SAMHSA
study,
2010

34. COST
OF
ILLICIT
DRUG
USAGE
IN
THE
WORKPLACE
5x
&
300%
Source:
SAMHSA
Study,
2010

35. SOCIAL
MEDIA
SCREENING
USAGE
80-­‐90%
130M
450M
462M
490M
845M
80M
Source:
Jobvite
and
Reppler

36. The
Alarming
Part!
69%
of
recruiters
admi]ed
sleuthing
a
candidate’s
social
networking
profile
and
later
rejec4ng
their
applica4on
based
on
the
content
they
found
Source:
Reppler

37. SOCIAL
MEDIA
SCREENING
LEGAL
PITFALLS
• No
formal
policies
or
protocols
in
place
• Must
be
compliant
with
FCRA
• Mul4ple
online
iden44es
• Matching
to
the
CORRECT
online
iden4ty

38. BEST
PRACTICES
IN
EMPLOYMENT
SCREENING

39. Best
PracYces
for
Social
Media
Screening
• Embrace
social
media!
• Seek
advice
• Keep
detailed
records
• Go
the
extra
mile
to
ensure
your
candidates
are
treated
fairly

40. Leverage
New
Employment
Screening
Tools
TalentShield
–
www.talentshield.com

41. DON’T
JUST
USE
TOOLS;
INTEGRATE
THEM
WITH
YOUR
APPLICANT
TRACKING
SYSTEM
Source:
Aberdeen
Group,
2011

42. PRE-POPULATED CANDIDATE INFO
• Single Sign-On
• Encrypted Transport
• Intuitive Interface
AUTOMATIC REPORT STATUS
Benefits:
ü Increase efficiency by eliminating duplicate data entry
ü Reduce risk by lowering the probability of manual data entry errors
ü Increase productivity by eliminating the need to work in multiple systems
ü Improve compliance by automating and tracking your hiring process from
end to end
#JobviteDAL

43. #JobviteDAL

44. THANK
YOU!

45. CASE STUDY: INCREASING
EMPLOYEE REFERRALS
Emilia D’Anzica
Director, Customer Success
#JobviteDAL

46. • Ease of Use
• Return on Investment
• Brand & Culture
• Tracking and Reward
WHY HAVE AN EMPLOYEE
REFERRAL PROGRAM?
#JobviteDAL

47. Jobvite Your Network – a Viral Way to
Reach the Right Talent
#JobviteDAL

48. Unique Links and Automatic Tracking
Help You Measure Impact
#JobviteDAL

49. Make It Easy for Employees to
Get Involved with Jobvite Publisher
#JobviteDAL

50. #JobviteDAL

51. Target Talent Directly by Matching
Contacts to Jobs
#JobviteDAL

52. Engage Your Fans and Followers
#JobviteDAL

53. Weekly Job Reminders to the Company
#JobviteDAL

54. Engage Employees and Track Referrals
#JobviteDAL

55. Activation Overview – 4 Easy Steps
1 Kickoff 2 Configuration
• Target Go-Live Date • Account Settings
• Data Fields and Imports • Approval Workflow
• Career Site Survey • Candidate Workflow
• Jobvite Messaging • Evaluation Forms
• Employees and My Account • Offer Letters
3 Testing and Training 4 Go Live
• HR and Recruiter Training • Activate Career Site
• Test Drive • Update Job Links
• Video Library on Community • Invite Employees
#JobviteDAL

56. Case Study
Challenges Solution
• Growing company • Jobvite Hire for ATS
• Advanced hiring technology needed • Web 2.0 SaaS solution
• Decentralized offices • Centralized recruiting data
• Intense competition for talent • Full access to social media
Results
• Employee referrals have doubled
• Easier to achieve 10% growth
• Decreased use of agencies
#JobviteDAL

57. Value created for customers
actual average
Jobvite referral referral referral sample per 2011 total referral
customer hire rate hire rate upside hire savings hires hire savings
Company 1 73% 22% 51% $4,000 128 $261,120
Company 2 31% 22% 9% $4,000 571 $205,560
Company 3 50% 22% 28% $4,000 302 $338,240
Company 4 27% 22% 5% $4,000 2315 $463,000
#JobviteDAL

58. Emilia D’Anzica
Director, Customer Success
emilia@jobvite.com @jobvite
www.facebook.com/jobvite
www.linkedin.com/in/jobvite
www.youtube.com/jobvite
#JobviteDAL