Forrester Social Recruiting Webcast

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Forrester Social Recruiting Webcast

  1. Social Recruiting Is a Competitive Advantage Zach Thomas Senior Analyst Forrester Research April 21, 2009
  2. Social Recruiting can give you a leg up on your competition…if embraced properly.
  3. Agenda • Social Technographics® relates to recruiting • The new candidate pool • Turbo charge recruiting with social computing • What about the economy? • Align your company with this strategy 4 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  4. Agenda • Social Technographics® relates to recruiting • The new candidate pool • Turbo charge recruiting with social computing • What about the economy? • Align your company with this strategy 5 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  5. Social Technographics® Source: Forrester’s NACTAS Devices & Access Online Survey, Q4 2006 6 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  6. High earners use social computing technologies more Source: Forrester’s North American Technographics Media And Marketing Online Survey, Q3 2007 7 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  7. Increased education equates to increased social computing Source: Forrester’s North American Technographics Media And Marketing Online Survey, Q3 2007 8 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  8. New workers embrace social computing Source: Forrester’s North American Technographics Media And Marketing Online Survey, Q3 2007 9 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  9. Career-motivated people use social computing more Source: Forrester’s North American Technographics Media And Marketing Online Survey, Q3 2007 10 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  10. But what are they doing? Source: Forrester's North American Technographics® Benchmark Survey, 2008 11 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  11. Where do generations spend their time Source: Forrester's North American Technographics® Benchmark Survey, 2008 12 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  12. What is your workforce? Source: Groundswell (http://www.forrester.com/Groundswell/profile_tool.html) 13 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  13. Agenda • Social Technographics® relates to recruiting • The new candidate pool • Turbo charge recruiting with social computing • What about the economy? • Align your company with this strategy 14 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  14. The problem is… » 30 million Millennials » 46 million » 78 million are here and 46 million Gen Xers cannot Baby Boomers more are coming replace retirees will be retiring - 32M + 76M = 44M - 78M + 46M = - 32M - 78M 15 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  15. Job seekers look for • Community and openness • Clear growth opportunities • Challenging work • Life-work balance • Good compensation 16 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  16. Agenda • Social Technographics® relates to recruiting • The new candidate pool • Turbo charge recruiting with social computing • What about the economy? • Align your company with this strategy 17 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  17. Keep your enterprise Web 1.0 apps…for now • Web 1.0 apps save you money by improving: – Compliance – Efficiency – Consistency – Branding 18 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  18. Social networks augment business processes • Alumni programs: a fertile ground for boomerang hires • Internship programs: maintaining relationships is crucial • Mentoring programs: accelerate the trajectory of burgeoning leaders • Collaboration: enable just-in-time learning • Onboarding: reducing the time to productivity socializes new hires • Recruiting: broaden the reach of your referral network 19 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  19. Turbo charge with social networks 20 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  20. Turbo charge with blogs 21 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
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  29. Agenda • Social Technographics® relates to recruiting • The new candidate pool • Turbo charge recruiting with social computing • What about the economy? • Align your company with this strategy 30 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  30. During the economic downturn, HR pros are in the limelight In today’s economy, HR professionals are: • Making tough workforce decisions • Facilitating important communication • Planning for the future 31 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  31. Learning in a recession 32 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  32. Recruiting in a recession 33 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  33. Agenda • Social Technographics® relates to recruiting • The new candidate pool • Turbo charge recruiting with social computing • What about the economy? • Align your company with this strategy 34 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  34. Steps to get your company on board • Understand your audience • Utilize existing technologies • Document results • Engage your employees • Create a clear value proposition • Implement a new social recruiting environment 35 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  35. Thank you Zach Thomas +1 617.613.6219 zthomas@forrester.com www.forrester.com 36 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

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