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Internet marketing




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  • 1. “Do YOU Make These Internet Marketing Mistakes?” Presented by: NAUSHAD ALAM Internet Marketing Executive techsonic technologies
  • 2. Areas Covered • Who is techsonic technologies? • Why Internet Marketing Now? • What, Exactly, Is Internet Marketing? • What Goes Wrong? • How to Do it Right?
  • 3. Techsonic Credentials  techsonic technologies is a Fastest- growing Business Services Company in India  Recognized for our thought leadership regarding entrepreneurship, strategic planning and online marketing
  • 4. Why Internet Marketing Now? • Traditional Marketing Tactics Becoming Less Effective • Benefits of Internet Marketing – – – – Targeted Measurable Cost-Effective “Early Mover” Advantage Still Exists • Smart Allocation During a Downturn
  • 5. But What, Exactly, Is Internet Marketing? Key Components 1. Website Design 2. Search Engine Optimization 3. Social Media Marketing 4. Pay Per Click Advertising 5. Email Marketing
  • 6. What Typically Goes Wrong? • Website Design • Search Engine Optimization • Social Media • Pay Per Click Marketing • Email
  • 7. Website Design Top Website Design Mistakes 1. Impeding search engines 2. Poor cross-browser compliance 3. Egocentric site copy 4. Lacking clear USP 5. Lacking clear call-to-action 6. “Brochure”
  • 8. SEO What is SEO? Why Does it Matter? • Reach people who are specifically seeking your information and products • Investment in SEO provides on-going streams of relevant website traffic
  • 9. SEO Top Search Engine Optimization Mistakes 1. Web design impediments 2. Believing SEO is only a web design issue 3. Not identifying words that people actually search 4. Not optimizing pages for desired “keywords” 5. Keyword-stuffing / over-optimizing
  • 10. SEO Top SEO Mistakes (continued) 6. Writing for “robots” instead of humans 7. Duplicate content and “near” duplicate content 8. Stagnant content 9. Not building links to website 10. Focus on rankings vs. traffic (or transactions)
  • 11. Social Media The New Kid on the Block Why Social Media Matters • Communicate with and gain insights from target customers • Social media provides tremendous reach at a fraction of the cost of traditional marketing methods • Create awareness and buzz around your brand, service, or product • Successful social media marketing campaigns attract links, and as a result, enhance SEO efforts
  • 12. Social Media Top Social Media Mistakes 1. Not doing it “I don’t have time…” 2. Not having a purpose + plan Random, meaningless content 3. Being too promotional Beware of the “Amway” guy 4. Not sticking with it “I got busy…”
  • 13. PPC What is Pay Per Click? • • • Reach people who are specifically searching for your information and products Receive immediate and detailed feedback on performance of campaign Reach thousands of potential customers within minutes
  • 14. PPC Top PPC Mistakes 1. Not being targeted 2. Not being relevant 3. No conversion tracking 4. No email capture 5. Not testing
  • 15. Email Marketing The Power of Email Marketing • Guide customers through buying cycle – – Shopper – Buyer – • Browser Lifetime Customer Cost-effective, automated, scalable • Newsletters, follow-up campaigns
  • 16. Email Marketing Top Email Marketing Mistakes 1. Not opting-in 2. Not being relevant 3. Not adding value 4. Not taking advantage of powerful technologies
  • 17. How to Do it Right?
  • 18. How to Do it Right Take an Integrated Approach You might be thinking • “I’m comfortable with SEO…” • “I’m used to PPC…” • “I’m afraid of social media…” Why not just do one piece? Integrated Approach Provides: • Synergy • Cumulative Results • and Spreads/Limits Risk
  • 19. How to Do it Right In-House vs. Outsourced Internet Marketing Why not just do it yourself? • Great option if you have the interest, resources, commitment But outsourcing has its own benefits • You can remain focused on your core business activities • Often produces better ROI Both choices have their Pros / Cons
  • 20. How to Do it Right How We Work with Clients • Initial Call to Determine Business Goals – – – • Create Customized Action Plan – – – • What is your current status? What do you want to achieve? Who is your audience, who are your competitors? How will your business benefit from an integrated internet marketing campaign? Audit website Perform research (keyword, competitive research) Develop custom SEO, social media, PPC, and email strategies to achieve business goals Implement Campaign – – Typically Structure: 6 month retainer Fees range from $1K-10K/month, depending on complexity/amount of work required
  • 21. Next Steps • Consultation to discuss business goals • If there’s a fit, you receive a complimentary website audit as part of the consultation/proposal process • Email to learn more
  • 22. Resources Online Tools, Resources, Products • Keyword Research – – Wordtracker (subscription) – • Google Adwords Keyword Tool (free) Keyword Spy (subscription) Duplicate content checker – • Copyscape Free site analysis tool – HubSpot Website Grader
  • 23. Contact