Social Network Recruiting

The Next Wave Of Interactive Recruiting Part 3: Social Network Recruiting – A Scalable Solution SEO Social Networks SMS Cost Per Click Mobile Recruitment RPO Career Site Optimization Search Engines PPC Job Aggregators CPH Talent Communities RSS Recruitment Measurement jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

Jobs2Web is your interactive recruiting partner. We develop and deliver innovative technologies and services to enable you to attract, capture, communicate and measure results with the exploding marketplace of interactive talent. jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

Who Is Jobs2Web? Your Career Site Your Web 2.0 Our Platform Strategy SEO + Career Site = PPC CPH ROI Optimization • Your Brand • Search Engine Optimization • Direct To Candidate Marketing • Your Messaging • Job Marketing & Distribution • Decreased Recruiting Costs • Your ATS System • Talent Landing Pages • Better Candidate Experience • Your Hiring Needs • Pay-Per-Click Recruiting • Maximized Conversion Rates (Jobs) • Email & RSS Feed Marketing • Talent Targeted Strategies • Social Network Recruiting • Enhanced Referral Participation • Talent Community Development • Higher Quality Response • Mobile Recruitment • Controlled Spend (On-Demand) • Candidate Source Tagging • Total Cost-Per-Hire Tracking • Keyword Recruitment Research jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

Agenda The Talent Shift Social Networks Overview Recruiter Centric Networks Corporate Centric Networks Employee Social Network Referrals How We Help jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

Social Networks Definition • A Web site that provides a virtual community for people. • Interested in a particular subject or just to \"hang out\" together. • Members create their own online \"profile\" with biographical data, pictures, likes, dislikes and any other information they choose to post. • They communicate with each other by voice, chat, instant message, videoconference and blogs, and the service typically provides a way for members to contact friends of other members. • The \"social networking site\" is the 21st century \"virtual community,\" a group of people who use the Internet to communicate with each other about anything and everything. • You can find dating sites, friendship sites, sites with a business purpose and hybrids that offer a combination of these. Globally, hundreds of millions of people have joined one or more social networking sites. • Employers can use information on social sites to learn about prospective employees. Reading profiles and perusing photos has become standard for human resources departments in some companies. jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

Social Networks Overview Who Uses Social Networks? • 37% of US adult internet users monthly • 70% of online teens monthly By 2011 • 50% of online adults • 84% of online teens Source: Harris Interactive jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

Social Networks Overview What’s the buzz? • Of the 16 hours that regular internet users spend online a week, 11 hours are spent social networking. • The average Facebook user has 150 friends • The average American has only two close friends, 25% have none. jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

Recruiter Centric Networks • Recruiter builds profile on the social network. • Uploads contacts into social network or begins to search and link to people online. • Gains access to individuals and updated status reports or contact information. • Can create groups of people that helps to organize and/or broadcast messages out to. jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

Recruiter Centric Networks • Embeds Dynamic Job Feed Into Profile. • Automatically updates profile page daily with new jobs from corporate career site. • Links candidates back to the career site to view job and begin apply process. jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

Recruiter Centric Networks POSITIVES: • Provides recruiters access to millions of contacts. • Helps to leverage social contacts to get introductions to desired contacts. • Can create social groups of people – however limited ability to communicate. NEGATIVES: • Recruiters can get lost for hours/days building their linking network. • Difficulty to sync contact history from network to CRM. • If recruiter builds personal network – and leaves your company, their network leaves with them. jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

Corporate Centric Networks • Build a corporate profile page on any of the social networks. • Buy advertising on the network to drive traffic and have people link to your corporate page. • Link to your corporate careers site – and hope to drive traffic. • Recruiters follow up with messages to individuals linked to your profile. jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

Corporate Centric Networks • Create your own social network aimed at alumni, employees or niche groups. • Provide network as a vehicle for people to stay connected, share information, etc. • Links to your career site and open job opportunities. • Allows you to have ongoing updated access to community members. • Send community updates and announcements. jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

Recruiter Centric Networks POSITIVES: • Can help a company gain presence on the social networks. • Allows employees and candidates to become “fans” of your company. • Better conversion rates of linkable contacts for advertising on the networks. NEGATIVES: • Can receive negative feedback and comments from unhappy workers. • Harder to build a private company network – as people don’t want to participate in several social networks. • If not actively worked – hard to get enough traffic and results to maintain over time. jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

Employee Social Network Referrals • Leverage your employee networks involvement with the social networks. • Have them endorse and/or promote your open jobs on their social network profiles. • Extend your employee referral program to participants. • Drives candidates back to your Jobs2Web site to view jobs and track results. • Candidates are forwarded into your ATS system to apply. jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

Employee Social Network Referrals • Employees simply add the jobs application for your company to their profile page. • Customize it with the jobs they want to show online. • All friends who visit their page see the open positions. • Click to view jobs on your Jobs2Web site. • Apply via your ATS system. jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

Employee Social Network Referrals LEVERAGE: 500 Employees With Social Network Profiles X 50 Friends Each ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ 25,000 People Reached On Weekly/Monthly Basis jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

Employee Social Network Referrals POSITIVES: • Leverages your employee network on the social networks. • Integrated approach – driving candidates directly back to your site. • Easily deployed to employee network via mass communication. • Ongoing and updated touch with employee referral network. • Measureable results for pre/post apply activity. NEGATIVES: • Can be hard to get to get marketing approval due to unknown impacts. • Possibility of getting undesirable candidates from certain individuals. • Closing the employee referral loop – if no system in place to track. jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

The Next Wave Of Interactive Recruiting Part 3: Social Network Recruiting – A Scalable Solution SEO Social Networks SMS Cost Per Click Mobile Recruitment RPO Career Site Optimization Search Engines PPC Job Aggregators CPH Talent Communities RSS Recruitment Measurement jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

Social Network Recruiting

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