Jobs2Web: From Career Site to Recruiting Engine

Agenda What Is Web 2.0 • Why Does It Matter To Your Recruiting Why Does It Matter To Your Recruiting • How It Impacts Your Strategy • Case Study Best Buy Case Study – Best Buy • jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

Changing Business Models – Web 1.0 Recruiter Recruiter Recruiter Recruiter Recruiter Jobs Jb Jobs Jb Jobs Jb Jobs Jb Jobs Jb Recruiter Recruiter Recruiter Recruiter Recruiter Jobs Jobs Jobs Jobs Jobs Candidate Candidate Candidate Candidate Candidate Resume Resume Resume Resume Resume Candidate Candidate Candidate Candidate Candidate Resume Resume Resume Resume Resume jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

Changing Business Models – Web 2.0 Recruiter Recruiter Recruiter Recruiter Recruiter Profile P fil Profile P fil Profile P fil Profile P fil Recruiter Recruiter Recruiter Recruiter Recruiter Profile Profile Profile Profile Profile Candidate Candidate Candidate Candidate Candidate Profile Profile Profile Profile Profile Candidate Candidate Candidate Candidate Candidate Profile Profile Profile Profile Profile jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

Multiple Points Of Contact Doug Berg Jobs2Web Phone: 952-697-2912 Cell: 952-200-4233 Fax: 952-697-2975 Email: dberg@jobs2web.com Blog: www.RecruitingGeeks.com FaceBook: facebook/jobs2web LinkedIn Profile: LinkedIn/In/douglasberg Twitter: twitter.com/jobs2web FriendFeed: friendfeed.com/jobs2web jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

Most Web 2.0 Attempts Blogging Outlook/CRM Micro Sites Social Networks www - Talent Targeted - Pay-Per-Click - Email Response or Job Re-Search  Highly Fragmented Activities (No Strategy)  Hard To Scale For Larger Companies  If Recruiters Leave – So Does Their Data/Network  Not Driving Candidates Through Centralized Process  Hard To Measure Results jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

The Talent Shift December 2008 December 2008 Monster.com Google.com 3.7 Million Visitors 151 Million “Job” Searches > 5 Million Searches Per Day Source: comScore Media Metrix Source: Google Adwords jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

The Talent Shift Top Searches By State Avg/Month What Job Seekers Search For Top Searches By Job Avg/Month california jobs 5,000,000 sales jobs 2,240,000 Location 32% new york jobs 3,350,000 marketing jobs 1,220,000 texas jobs 3,350,000 Occupation medical jobs 1,220,000 24% florida jobs 2,740,000 customer service jobs 1,000,000 Skills/Generic 19% georgia jobs 2,740,000 administrative jobs 823,000 Employer 15% illinois jobs 2,240,000 management jobs 823,000 ohio jobs 1,830,000 accounting jobs 673,000 Brand 10% arizona jobs 1,500,000 1,500,000 human resources jobs human resources jobs 673,000 673 000 massachusetts jobs 1,500,000 nurse jobs 673,000 michigan jobs 1,500,000 nursing jobs 673,000 Search Engines Used By Job Seekers new jersey jobs 1,500,000 office jobs 673,000 north carolina jobs 1,500,000 warehouse jobs 673,000 MSN/Live / pennsylvania jobs l ijb 1,500,000 1 500 000 construction jobs 550,000 15% virginia jobs 1,220,000 executive jobs 550,000 Google washington jobs 1,220,000 government jobs 550,000 72% Yahoo colorado jobs 1,000,000 receptionist jobs 550,000 7% Others minnesota jobs 1,000,000 retail jobs 550,000 6% missouri jobs 1,000,000 clerical jobs 368,000 tennessee jobs 1,000,000 engineering jobs 368,000 connecticut jobs 823,000 entry level jobs 368,000 indiana jobs 823,000 finance jobs 368,000 jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

Your Career Site “Minnesota “Rochester “MN Nurse Job” Nursing Job” Nurse Job” “Minnesota “Minnesota ICU Job” Medical Job” “MN MN “Minnesota Minnesota “Minnesota Minnesota Nursing Job” Nursing Job” Healthcare Job” jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

Your Career Site Candidate/User Site C did t /U Sit SEO/Web 2.0 Site SEO/W b 2 0 Sit Careers SEO Home Page Home Page Profile Level Talent Landing Home Pages Pages Job Level Job Level Home Pages Landing Pages jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

Improve Recruiter Efficiency Manual Marketing Definition Promotion Sourcing Facilitation Search/Send On Get/Review Job Post To Monster Review Apps LinkedIn Post To Search/Send In Deal With Post Into ATS CareerBuilder ATS To Prev Apps Bounces & Spam Interview Mgr For Search/Send To / Forward Goods To Post To Craigslist Hot Points ZoomInfo Manager Search/Send To Interview Coord Email Internally Personal Contacts & Prep Search/Send Search/Send Interview Interview Post To Twitter To Search Engines Follow Up Search/Send Declines, Post on Facebook To Facebook Rejections Write Blog Article g Search/Send References & (or post on Blog) To Niche Boards Background Post To Search/Send Offer Prep & FriendFeed Tweeple Accept Eats 80% Of Recruiter Time Eats 80% Of Recruiter Time jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

Attract Talent From Multiple Online Channels Job Boards Search Engines Sourcing Tools Social Networks ATS/CRM Career Blogs & Employee Site Industry Referrals Groups Diversity Mobile Recruiting Recruiting Job College Aggregators Recruiting Alumni Recruiting jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

Typical Web 1.0 Strategy BRANDING Benefits Culture Diversity PLATFORM About Us Testimonials College TRANSACTION ATS PLATFORM Applicant Tracking Job Search Apply Reporting System St MARKETING $$ $$ Print & $$ Sourcing STRATEGY Job Boards Job Boards Other Media Other Media Tools Recruiters Tools‐Recruiters Not Capturing Passive Candidates Not Visible To Search Engines • • Not Web 2.0 Compatible No Employee Referral Marketing • • Can’t Deploy Targeted Campaigns C ’t D l T t dC i Limited Viral Marketing Of Jobs Li it d Vi l M k ti Of J b • • Limited Candidate Experience Capabilities No Repeat Traffic Or Return Visitors • • Not Measuring Results On All Levels Fragmented Candidate Data/Networks • • No Control Over Job Scrapes/Feeds No Mobile Capabilities • • Not Maximizing Conversion Rates No Talent CRM/Marketing Tools • • jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

Typical Web 1.0 Strategy BRANDING Benefits Culture Diversity PLATFORM About Us Testimonials College TRANSACTION ATS PLATFORM Applicant Tracking Job Search Apply Reporting System St MARKETING $$ $$ Print & $$ Sourcing STRATEGY Tools Recruiters Tools‐Recruiters Job Boards Job Boards Other Media Other Media jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

Typical Web 1.0 Strategy BRANDING Benefits Culture Diversity PLATFORM About Us Testimonials College MARKETING Talent Landing Search Engine Campaign Recruitment STRATEGY Pages g Optimization p Landing Pages gg Marketing Platform Marketing Platform Recruiting Automated Job Job Feeds  Better Candidate Widgets Marketing (XML/RSS) Experience  Higher Capture & Talent Conversion Rates Passive Employees Recruiter Candidates & Referrals Contacts Community  Automates Job Marketing Recruiting Source Visitor  Measures All Talent CRM Talent CRM Measures All Tracking Intelligence Dashboard Channels & Activity TRANSACTION ATS PLATFORM Applicant Tracking Applicant Tracking Job Search Job Search Apply Reporting System jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

Enhanced Interactive Tools For Recruiters Helps publish your jobs dynamically pp y j y y to all of your Web 2.0 channels And measures all return visitor traffic to your career site. And dozens more… 1 jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

Building Your Talent Community Your Recruiting Grows Your Talent Community & Sourcing Team Bill Smith Jane Hanson bill@gmail.com jane@aol.com Business Analyst Web Developer Chicago, IL Minneapolis, MN Leslie Neal Stan Jones lneal@yahoo.com stan@hotmail.com QA Tester Project Manager San Diego, CA Boston, MA Jeff Berg Jodi Carlson jeff@gmail.com jcb@msn.com Sharepoint Admin Graphic Design Portland, OR Portland OR Austin, TX Austin TX jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

Automated Recruitment Marketing Your Career Site Finds Matching Cultivates Your Talent Community Members Bill Smith Jane Hanson bill@gmail.com jane@aol.com Business Analyst Web Developer Chicago, IL Minneapolis, MN Emails Job Stan Jones Leslie Neal Job Title: Alert stan@hotmail.com lneal@yahoo.com Job Title: Business Analyst Job Title: Project Manager QA Tester Business Analyst Boston, MA San Diego, CA Business Analyst Location: Location: Chicago, IL Location: Chicago, IL Chicago, IL Jeff Berg Jodi Carlson Keywords: Drives jeff@gmail.com jcb@msn.com Keywords: Project Manager Them To Sharepoint Admin Graphic Design Keywords: Project Manager Sharepoint Site Portland, OR Portland OR Austin, TX Austin TX ShProject Manager Project Manager Sharepointi Sharepoint jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

Integrating Your Talent Acquisition Strategy Resume  Building data bridges Databases to/from each domain (Paid/Free) Recruiter Social Networks Rolodexes  Pushing jobs out in a relevant way.  Pulling tagged members Pulling tagged members Alumni & Blogs & into your central Associations Micro‐blogs Primary Talent community. Community  Allowing members to self‐update and manage Contact Employee their content flow. Networks Network & (LinkedIn, Referrals ZoomInfo)  Measuring all aspects of the in/out traffic. the in/out traffic Previous Passive Applicants Candidates (CRM) (ATS) jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

Recruiting Dash Board For each candidate you can view the For each candidate you can view the The IP address of where they applied The IP address of where they applied And the mapped location of the user And the mapped location of the user exact source of referral. from online. at the time of apply. (can turn off) jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

Measure All Interactive Recruiting Programs Future (Paid Boards) Talent Landing Job Feeds Pages (SEO) craigslist Corporate Site Pay‐Per‐Click (SEM) Social Networks Mobile Marketing Referrals Candidates Employees jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

The Web 1.0 Site No Social Media No Search Engine No RSS Feeds Integration Optimization No Rich Media No Capture Of No Marketing Integration Passive Candidates Engine jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

The Web 2.0 Site Activity Percentage Average Time (Seconds) View Job Profiles 89.6% 22 Seconds Company Content py 6.7% 31 Seconds Searching Jobs 3.7% 22 Seconds Average Time Reading Job Descriptions: 32 Seconds Total Page Views (1 Month): 1,015,210 jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

Pipelining Talent Even With No Jobs Open  Adding thousands of “future” prospective candidates daily y  Fully automated matching & delivery of jobs  Increased repeat and viral visitors to cut recruiting costs jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

The Web 2.0 Site Social Recruiter SEO PPC Networks Use Home Page Geek Squad Jobs Financial Jobs Cashier Jobs Puerto Rico Jobs Talent Reporting ATS Applicants Community & Dashboard jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

Summary Problems caused by Implications “Typical” Response (Laggard) “Visionary” Strategy the economic turn  Employer advertising  Invested in “non‐job” methods  Stop all paid job postings Fewer Job Listings go’s “off the air” or is (Requisitions) to attract candidates  Don’t want people to find us Don t want people to find us reduced  Capture candidate interest now if there’s no jobs open  Stop/slow candidate (not applicants) using acquisition entirely email/RSS subscribe  Harvest as many candidate relationships as possible relationships as possible  Not able to  Not able to show interest in  Made themselves visible in Increased Candidate find/research companies without jobs to multiple online channels Job Search Activity companies/jobs online (search engines, social apply against online. due to decreased networks, etc.)  Candidates will just find us postings. postings  Build pipeline of future “later” when we have open  Not able to find employees by capturing jobs to apply towards companies on major candidate interest today, and contacting with future search engines matching jobs.  Not able to find  Pilot alternative advertising companies on social tools to discover more networks productive methods for recruiting online. jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

Summary Problems caused by Implications “Typical” Response (Laggard) “Visionary” Strategy the economic turn  Higher recruiter to  Recruiter stress is just a reality  Increase recruiter productivity Reduction Of Recruiting Resources requisition ratios requisition ratios of the down market of the down market using web 2.0 tools using web 2.0 tools  Increased recruiter  No response to non‐qualified  Targeted job advertising helps control inbound applicant traffic stress applicants from all channels.  Applicant avalanche  Manager support decline  Focus recruiters on learning new from posted jobs on  Hiring cycle extended gy paid job boards d bb d technologies and sources hl d  Cut all un‐productive  Stop (or dramatically reduce)  Implement source tracking tools Recruiting Budget Cuts recruiting sources & to gain visibility to all recruiting job board spend activities results.  Stop headhunter/agency fees  Need for measurement  Invest in career site optimization Need for measurement Invest in career site optimization  Pause any/all advertising or / ll d ii tools to enhance candidate of remaining sources programs that require experience and conversion investment rates.  Wait for new budgets to come  Focus on internal employee online movement, and marketing jobs movement and marketing jobs inside the company to retain key employees jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

Jobs2Web: From Career Site to Recruiting Engine

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