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Jobs2Web: From Career Site to Recruiting Engine

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This presentation shows how companies can transform their career sites into real recruiting engines online, which in turn drives recruiter efficiency, opens new talent acquisition channels, and helps …

This presentation shows how companies can transform their career sites into real recruiting engines online, which in turn drives recruiter efficiency, opens new talent acquisition channels, and helps measure all elements of your interactive recruiting strategy.

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  • 1. jobs2web | Copyright ©2008 of jobs2web. All rights reserved.
  • 2. Agenda Session 1 Session 2 Talent Communities From Career Site  To Recruiting Engine jobs2web | Copyright ©2008 of jobs2web. All rights reserved.
  • 3. Agenda What Is Web 2.0 • Why Does It Matter To Your Recruiting Why Does It Matter To Your Recruiting • How It Impacts Your Strategy • Case Study  Best Buy Case Study – Best Buy • jobs2web | Copyright ©2008 of jobs2web. All rights reserved.
  • 4. What Is Web 2.0? jobs2web | Copyright ©2008 of jobs2web. All rights reserved.
  • 5. What Is Web 2.0? jobs2web | Copyright ©2008 of jobs2web. All rights reserved.
  • 6. What Is Web 2.0? Steaming Video Real Time Chat jobs2web | Copyright ©2008 of jobs2web. All rights reserved.
  • 7. Changing Business Models – Web 1.0 Recruiter Recruiter Recruiter Recruiter Recruiter Jobs Jb Jobs Jb Jobs Jb Jobs Jb Jobs Jb Recruiter Recruiter Recruiter Recruiter Recruiter Jobs Jobs Jobs Jobs Jobs Candidate Candidate Candidate Candidate Candidate Resume Resume Resume Resume Resume Candidate Candidate Candidate Candidate Candidate Resume Resume Resume Resume Resume jobs2web | Copyright ©2008 of jobs2web. All rights reserved.
  • 8. Changing Business Models – Web 2.0 Recruiter Recruiter Recruiter Recruiter Recruiter Profile P fil Profile P fil Profile P fil Profile P fil Recruiter Recruiter Recruiter Recruiter Recruiter Profile Profile Profile Profile Profile Candidate Candidate Candidate Candidate Candidate Profile Profile Profile Profile Profile Candidate Candidate Candidate Candidate Candidate Profile Profile Profile Profile Profile jobs2web | Copyright ©2008 of jobs2web. All rights reserved.
  • 9. Changing Business Models – Web 2.0 jobs2web | Copyright ©2008 of jobs2web. All rights reserved.
  • 10. Changing Business Models – Web 2.0 Private/Static Public/Dynamic  Rolodex Rld Relationship Network R l i hi N k jobs2web | Copyright ©2008 of jobs2web. All rights reserved.
  • 11. Business Model Explosion Craigslist jobs2web | Copyright ©2008 of jobs2web. All rights reserved.
  • 12. Multiple Points Of Contact Doug Berg Jobs2Web Phone: 952-697-2912 Cell: 952-200-4233 Fax: 952-697-2975 Email: dberg@jobs2web.com Blog: www.RecruitingGeeks.com FaceBook: facebook/jobs2web LinkedIn Profile: LinkedIn/In/douglasberg Twitter: twitter.com/jobs2web FriendFeed: friendfeed.com/jobs2web jobs2web | Copyright ©2008 of jobs2web. All rights reserved.
  • 13. Information Distribution jobs2web | Copyright ©2008 of jobs2web. All rights reserved.
  • 14. Information Aggrigation jobs2web | Copyright ©2008 of jobs2web. All rights reserved.
  • 15. Most Web 2.0 Attempts Blogging Outlook/CRM Micro Sites Social Networks www - Talent Targeted - Pay-Per-Click - Email Response or Job Re-Search  Highly Fragmented Activities (No Strategy)  Hard To Scale For Larger Companies  If Recruiters Leave – So Does Their Data/Network  Not Driving Candidates Through Centralized Process  Hard To Measure Results jobs2web | Copyright ©2008 of jobs2web. All rights reserved.
  • 16. Agenda What Is Web 2.0 • Why Does It Matter To Your Recruiting Why Does It Matter To Your Recruiting • How It Impacts Your Strategy • Case Study  Best Buy Case Study – Best Buy • jobs2web | Copyright ©2008 of jobs2web. All rights reserved.
  • 17. The Talent Shift Pre Web Web 1.0 Web 2.0 Craigslist jobs2web | Copyright ©2008 of jobs2web. All rights reserved.
  • 18. The Talent Shift December 2008 December 2008 Monster.com Google.com 3.7 Million Visitors 151 Million “Job” Searches > 5 Million Searches Per Day Source: comScore Media Metrix Source: Google Adwords jobs2web | Copyright ©2008 of jobs2web. All rights reserved.
  • 19. The Talent Shift Top Searches By State Avg/Month What Job Seekers Search For Top Searches By Job Avg/Month california jobs 5,000,000  sales jobs 2,240,000  Location 32% new york jobs 3,350,000  marketing jobs 1,220,000  texas jobs 3,350,000  Occupation medical jobs 1,220,000  24% florida jobs 2,740,000  customer service jobs 1,000,000  Skills/Generic 19% georgia jobs 2,740,000  administrative jobs 823,000  Employer 15% illinois jobs 2,240,000  management jobs 823,000  ohio jobs 1,830,000  accounting jobs 673,000  Brand 10% arizona jobs 1,500,000  1,500,000 human resources jobs human resources jobs 673,000  673 000 massachusetts jobs 1,500,000  nurse jobs 673,000  michigan jobs 1,500,000  nursing jobs 673,000  Search Engines Used By Job Seekers new jersey jobs 1,500,000  office jobs 673,000  north carolina jobs 1,500,000  warehouse jobs 673,000  MSN/Live / pennsylvania jobs l ijb 1,500,000  1 500 000 construction jobs 550,000  15% virginia jobs 1,220,000  executive jobs 550,000  Google washington jobs 1,220,000  government jobs 550,000  72% Yahoo colorado jobs 1,000,000  receptionist jobs 550,000  7% Others minnesota jobs 1,000,000  retail jobs 550,000  6% missouri jobs 1,000,000  clerical jobs 368,000  tennessee jobs 1,000,000  engineering jobs 368,000  connecticut jobs 823,000  entry level jobs 368,000  indiana jobs 823,000  finance jobs 368,000  jobs2web | Copyright ©2008 of jobs2web. All rights reserved.
  • 20. Your Career Site Home Page Nursing Careers Home Page Minnesota ER Nurse Jobs Nurse Careers N C Nursing Job N i Jb Home Page jobs2web | Copyright ©2008 of jobs2web. All rights reserved.
  • 21. Your Career Site “Minnesota  “Rochester “MN Nurse Job” Nursing Job” Nurse Job” “Minnesota  “Minnesota  ICU Job” Medical Job” “MN MN “Minnesota Minnesota  “Minnesota Minnesota  Nursing Job” Nursing Job” Healthcare Job” jobs2web | Copyright ©2008 of jobs2web. All rights reserved.
  • 22. Your Career Site Candidate/User Site C did t /U Sit SEO/Web 2.0 Site SEO/W b 2 0 Sit Careers SEO Home Page Home Page Profile Level Talent Landing  Home Pages Pages Job Level Job Level Home Pages Landing Pages jobs2web | Copyright ©2008 of jobs2web. All rights reserved.
  • 23. Highly Fragmented Data/Relationships ATS Employees Alumni jobs2web | Copyright ©2008 of jobs2web. All rights reserved.
  • 24. Improve Recruiter Efficiency Manual Marketing Definition Promotion Sourcing Facilitation Search/Send On  Get/Review Job Post To Monster Review Apps LinkedIn Post To  Search/Send  In  Deal With  Post Into ATS CareerBuilder ATS To Prev Apps Bounces & Spam Interview Mgr For  Search/Send To  / Forward Goods To  Post To Craigslist Hot Points ZoomInfo Manager Search/Send To  Interview Coord Email Internally Personal Contacts & Prep Search/Send  Search/Send Interview  Interview Post To Twitter To Search Engines Follow Up Search/Send  Declines,  Post on Facebook To Facebook Rejections Write Blog Article  g Search/Send  References &  (or post on Blog) To Niche Boards Background Post To  Search/Send  Offer Prep &  FriendFeed Tweeple Accept Eats 80% Of Recruiter Time Eats 80% Of Recruiter Time jobs2web | Copyright ©2008 of jobs2web. All rights reserved.
  • 25. Attract Talent From Multiple Online Channels Job Boards Search Engines Sourcing Tools Social  Networks ATS/CRM Career  Blogs &  Employee  Site Industry  Referrals Groups Diversity  Mobile  Recruiting Recruiting Job  College  Aggregators Recruiting Alumni  Recruiting jobs2web | Copyright ©2008 of jobs2web. All rights reserved.
  • 26. Utilize New Technologies For Diversity Recruiting jobs2web | Copyright ©2008 of jobs2web. All rights reserved.
  • 27. New Web 2.0 Example jobs2web | Copyright ©2008 of jobs2web. All rights reserved.
  • 28. Agenda What Is Web 2.0 • Why Does It Matter To Your Recruiting Why Does It Matter To Your Recruiting • How It Impacts Your Strategy • Case Study  Best Buy Case Study – Best Buy • jobs2web | Copyright ©2008 of jobs2web. All rights reserved.
  • 29. Typical Web 1.0 Strategy BRANDING Benefits Culture Diversity PLATFORM About Us Testimonials College TRANSACTION ATS PLATFORM Applicant Tracking  Job Search Apply Reporting System St MARKETING $$ $$ Print &  $$ Sourcing  STRATEGY Job Boards Job Boards Other Media Other Media Tools Recruiters Tools‐Recruiters Not Capturing Passive Candidates Not Visible To Search Engines • • Not Web 2.0 Compatible No Employee Referral Marketing • • Can’t Deploy Targeted Campaigns C ’t D l T t dC i Limited Viral Marketing Of Jobs Li it d Vi l M k ti Of J b • • Limited Candidate Experience Capabilities No Repeat Traffic Or Return Visitors • • Not Measuring Results On All Levels Fragmented Candidate Data/Networks • • No Control Over Job Scrapes/Feeds No Mobile Capabilities • • Not Maximizing Conversion Rates No Talent CRM/Marketing Tools • • jobs2web | Copyright ©2008 of jobs2web. All rights reserved.
  • 30. Typical Web 1.0 Strategy BRANDING Benefits Culture Diversity PLATFORM About Us Testimonials College TRANSACTION ATS PLATFORM Applicant Tracking  Job Search Apply Reporting System St MARKETING $$ $$ Print &  $$ Sourcing  STRATEGY Tools Recruiters Tools‐Recruiters Job Boards Job Boards Other Media Other Media jobs2web | Copyright ©2008 of jobs2web. All rights reserved.
  • 31. Typical Web 1.0 Strategy BRANDING Benefits Culture Diversity PLATFORM About Us Testimonials College MARKETING Talent Landing  Search Engine  Campaign  Recruitment  STRATEGY Pages g Optimization p Landing Pages gg Marketing Platform Marketing Platform Recruiting  Automated Job  Job Feeds  Better Candidate  Widgets Marketing (XML/RSS) Experience  Higher Capture &  Talent  Conversion Rates Passive  Employees  Recruiter  Candidates & Referrals Contacts Community  Automates Job  Marketing Recruiting Source  Visitor   Measures All Talent CRM Talent CRM Measures All  Tracking Intelligence Dashboard Channels & Activity TRANSACTION ATS PLATFORM Applicant Tracking  Applicant Tracking Job Search Job Search Apply Reporting System jobs2web | Copyright ©2008 of jobs2web. All rights reserved.
  • 32. Separated Content & Actions Rich Media/Video Job Profile/Marketing Job Profile/Marketing Find/View Jobs Show Interest/Apply jobs2web | Copyright ©2008 of jobs2web. All rights reserved.
  • 33. Mashup To Maximize Results Logo Rich Media Job Marketing Capture  Share Online Passives Apply Matching Jobs jobs2web | Copyright ©2008 of jobs2web. All rights reserved.
  • 34. Automatically distributes jobs Branded XML Feeds jobs2web | Copyright ©2008 of jobs2web. All rights reserved.
  • 35. RSS Feeds Powering Job Delivery Sends To Your Followers They View Your Jobs You Get They Join Candidates Your TC jobs2web | Copyright ©2008 of jobs2web. All rights reserved.
  • 36. Linking From Your LinkedIn Profile jobs2web | Copyright ©2008 of jobs2web. All rights reserved.
  • 37. Enhanced Interactive Tools For Recruiters Helps publish your jobs dynamically  pp y j y y to all of your Web 2.0 channels And measures all return visitor  traffic to your career site. And dozens more… 1 jobs2web | Copyright ©2008 of jobs2web. All rights reserved.
  • 38. Building Your Talent Community Your Recruiting  Grows Your Talent Community & Sourcing Team Bill Smith Jane Hanson bill@gmail.com jane@aol.com Business Analyst Web Developer Chicago, IL Minneapolis, MN Leslie Neal Stan Jones lneal@yahoo.com stan@hotmail.com QA Tester Project Manager San Diego, CA Boston, MA Jeff Berg Jodi Carlson jeff@gmail.com jcb@msn.com Sharepoint Admin Graphic Design Portland, OR Portland OR Austin, TX Austin TX jobs2web | Copyright ©2008 of jobs2web. All rights reserved.
  • 39. Automated Recruitment Marketing Your Career Site Finds Matching Cultivates Your Talent Community Members Bill Smith Jane Hanson bill@gmail.com jane@aol.com Business Analyst Web Developer Chicago, IL Minneapolis, MN Emails Job Stan Jones Leslie Neal Job Title: Alert stan@hotmail.com lneal@yahoo.com Job Title: Business Analyst Job Title: Project Manager QA Tester Business Analyst Boston, MA San Diego, CA Business Analyst Location: Location: Chicago, IL Location: Chicago, IL Chicago, IL Jeff Berg Jodi Carlson Keywords: Drives jeff@gmail.com jcb@msn.com Keywords: Project Manager Them To Sharepoint Admin Graphic Design Keywords: Project Manager Sharepoint Site Portland, OR Portland OR Austin, TX Austin TX ShProject Manager Project Manager Sharepointi Sharepoint jobs2web | Copyright ©2008 of jobs2web. All rights reserved.
  • 40. Integrating Your Talent Acquisition Strategy Resume   Building data bridges  Databases to/from each domain (Paid/Free) Recruiter  Social Networks Rolodexes  Pushing jobs out in a  relevant way.  Pulling tagged members  Pulling tagged members Alumni &  Blogs &  into your central  Associations Micro‐blogs Primary Talent  community. Community  Allowing members to  self‐update and manage  Contact  Employee  their content flow. Networks  Network &  (LinkedIn,  Referrals ZoomInfo)  Measuring all aspects of  the in/out traffic. the in/out traffic Previous  Passive  Applicants Candidates  (CRM) (ATS) jobs2web | Copyright ©2008 of jobs2web. All rights reserved.
  • 41. Measure All Interactive Recruiting Programs jobs2web | Copyright ©2008 of jobs2web. All rights reserved.
  • 42. Jobs2Web Recruiting Dashboard Shows Traffic jobs2web | Copyright ©2008 of jobs2web. All rights reserved.
  • 43. Recruiting Dash Board For each candidate you can view the  For each candidate you can view the The IP address of where they applied  The IP address of where they applied And the mapped location of the user  And the mapped location of the user exact source of referral. from online. at the time of apply.  (can turn off) jobs2web | Copyright ©2008 of jobs2web. All rights reserved.
  • 44. Talent Focused CRM Solution Begin linking to  candidate profiles in  all domains jobs2web | Copyright ©2008 of jobs2web. All rights reserved.
  • 45. Measure All Interactive Recruiting Programs Future (Paid Boards) Talent Landing  Job Feeds Pages (SEO) craigslist Corporate Site Pay‐Per‐Click (SEM) Social Networks Mobile Marketing Referrals Candidates Employees jobs2web | Copyright ©2008 of jobs2web. All rights reserved.
  • 46. Best Buy Case Study jobs2web | Copyright ©2008 of jobs2web. All rights reserved.
  • 47. Best Buy Case Study BestBuy-Jobs.com 350,457 jobs2web | Copyright ©2008 of jobs2web. All rights reserved.
  • 48. The Web 1.0 Site No Social Media No Search Engine  No RSS Feeds Integration Optimization No Rich Media No Capture Of  No Marketing Integration Passive Candidates Engine jobs2web | Copyright ©2008 of jobs2web. All rights reserved.
  • 49. The Web 2.0 Site jobs2web | Copyright ©2008 of jobs2web. All rights reserved.
  • 50. The Web 2.0 Site jobs2web | Copyright ©2008 of jobs2web. All rights reserved.
  • 51. The Web 2.0 Site Activity Percentage Average Time (Seconds) View Job Profiles 89.6% 22 Seconds Company Content py 6.7% 31 Seconds Searching Jobs 3.7% 22 Seconds Average Time Reading Job Descriptions:   32 Seconds Total Page Views (1 Month):  1,015,210 jobs2web | Copyright ©2008 of jobs2web. All rights reserved.
  • 52. The Web 2.0 Site jobs2web | Copyright ©2008 of jobs2web. All rights reserved.
  • 53. The Web 2.0 Strategy jobs2web | Copyright ©2008 of jobs2web. All rights reserved.
  • 54. The Web 2.0 Strategy jobs2web | Copyright ©2008 of jobs2web. All rights reserved.
  • 55. The Web 2.0 Strategy jobs2web | Copyright ©2008 of jobs2web. All rights reserved.
  • 56. The Web 2.0 Strategy jobs2web | Copyright ©2008 of jobs2web. All rights reserved.
  • 57. The Web 2.0 Strategy jobs2web | Copyright ©2008 of jobs2web. All rights reserved.
  • 58. Pipelining Talent Even With No Jobs Open  Adding thousands of  “future” prospective  candidates daily y  Fully automated  matching & delivery  of jobs  Increased repeat  and viral visitors to  cut recruiting costs jobs2web | Copyright ©2008 of jobs2web. All rights reserved.
  • 59. The Web 2.0 Site Social  Recruiter  SEO PPC Networks Use Home Page Geek Squad Jobs Financial Jobs Cashier Jobs Puerto Rico Jobs Talent  Reporting ATS Applicants Community & Dashboard jobs2web | Copyright ©2008 of jobs2web. All rights reserved.
  • 60. Summary Problems caused by  Implications “Typical” Response (Laggard) “Visionary” Strategy the economic turn  Employer advertising   Invested in “non‐job” methods   Stop all paid job postings Fewer Job Listings  go’s “off the air” or is  (Requisitions) to attract candidates  Don’t want people to find us Don t want people to find us  reduced  Capture candidate interest  now if there’s no jobs open  Stop/slow candidate  (not applicants) using  acquisition entirely email/RSS subscribe  Harvest as many candidate  relationships as possible relationships as possible  Not able to   Not able to show interest in   Made themselves visible in  Increased Candidate  find/research  companies without jobs to  multiple online channels  Job Search Activity  companies/jobs online  (search engines, social  apply against online. due to decreased  networks, etc.)  Candidates will just find us  postings. postings  Build pipeline of future  “later” when we have open   Not able to find  employees by capturing  jobs to apply towards companies on major  candidate interest today, and  contacting with future  search engines matching jobs.  Not able to find   Pilot alternative advertising  companies on social  tools to discover more  networks productive methods for  recruiting online. jobs2web | Copyright ©2008 of jobs2web. All rights reserved.
  • 61. Summary Problems caused by  Implications “Typical” Response (Laggard) “Visionary” Strategy the economic turn  Higher recruiter to   Recruiter stress is just a reality   Increase recruiter productivity  Reduction Of Recruiting  Resources requisition ratios requisition ratios of the down market of the down market using web 2.0 tools using web 2.0 tools  Increased recruiter   No response to non‐qualified   Targeted job advertising helps  control inbound applicant traffic  stress  applicants from all channels.  Applicant avalanche   Manager support decline  Focus recruiters on learning new  from posted jobs on   Hiring cycle extended gy paid job boards d bb d technologies and sources hl d  Cut all un‐productive   Stop (or dramatically reduce)   Implement source tracking tools  Recruiting Budget Cuts recruiting sources &  to gain visibility to all recruiting  job board spend activities results.  Stop headhunter/agency fees  Need for measurement  Invest in career site optimization Need for measurement  Invest in career site optimization   Pause any/all advertising or  / ll d ii tools to enhance candidate  of remaining sources programs that require  experience and conversion  investment rates.  Wait for new budgets to come   Focus on internal employee  online movement, and marketing jobs  movement and marketing jobs inside the company to retain key  employees jobs2web | Copyright ©2008 of jobs2web. All rights reserved.
  • 62. Learn More Online jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

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