Improving Your Candidate Experience

Agenda Quick Stats & Overview Past: Your Web 1.0 Career Site Future: What Is A Web 2.0 Career Site Key Areas To Improve Candidate Experience jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

Stats Flash “Jobseekers revealed the importance of a well‐designed, effective recruitment site: • Ninety‐four percent (94%) of job seekers reported that they use corporate Web Sites during their job searches • Seventy percent (70%) use the sites to determine where to interview • Forty three (43%) indicated they became interested in working for a company because of a the Web Site • Conversely, 25% of job seekers rejected potential employers based solely on the Web Site.” Wetfeet.com Study, 2006 jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

Stats Flash More information by industry leaders: • 90% of career site visitors do NOT apply for jobs when on company career sites. ‐ Dr. John Sullivan • Over 50% of candidates who start the apply process, don’t complete it in most ATS systems. ‐ Several Clients • Most companies don’t know where their jobs are online. ‐ Me jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

Agenda Quick Stats & Overview Past: Typical Web 1.0 Career Site Future: Web 2.0 Recruiting Strategy Key Areas To Improve Candidate Experience jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

Web 1.0 Interactive Strategy Corporate Career Site Career Site $$ Job Boards - Monster - Career Builder Job Search - Hot Jobs - + 60,000 Others Apply Process Not Driving Direct Traffic Not Capturing Passive Candidates ATS Candidates Not Measuring Sources Powers Career Site Not Using New Web 2.0 Sources - Active People Only - < 1% Of Internet Users Not Marketing To Applicants, Employees, Jobs - Machine Gun Apply - Shared With Search Engines, Social Networks Thousands Of Other Applicants Recruiters jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

Web 1.0 Interactive Strategy Corporate Career Site • Heavy HR Speak (Versus Authentic/Reality) • Benefits • Culture • Diversity • One Way Communication (Versus Two Way) • Text/Graphics Oriented (Versus Media) • Process Oriented (Versus Marketing Oriented) • Post Jobs And Wait (Versus Market & Attract) • Use 3rd Party Recruiters Network (Versus Build Own Talent Community) jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

Most Web 2.0 Recruiting Attempts Blogging Outlook/CRM Micro Sites Social Networks www - Talent Targeted - Pay-Per-Click - Email Response or Job Re-Search Highly Fragmented Activities (No Strategy) Hard To Scale For Larger Companies If Recruiters Leave – So Does Their Data/Network Not Driving Candidates Through Centralized Process Hard To Measure Results jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

Web 2.0 Online Recruiting Strategy Career Site Marketing Platform Job Boards Keyword Targeting SEO/Organic Job Search Talent Landing Pages SEM/PPC Apply Process Job Distribution Job Classifieds Email/RSS Marketing Employee Referrals ATS Live Chat Powers Career Site (Process Management) Talent Community Past Applicant & Alumni Jobs Social Networking Social Networks Applicants Easy Apply℠ Mobile Recruiting Recruiting Dash Board Video/Blogs/RSS jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

Key Areas To Improve: • Job Search On Home Page (Keyword & Links) • Job Level Profiles (SEO) • Branded & Actionable Job Content (Pull) • Simplify Your Apply Process • Offer Simple Subscribe (Talent Community) • RSS Yourself • Go Multi‐Media jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

Job Search On Career Home Page Example: Future Home Page Powered Widgets Job Profiles: • Nursing Careers • Physician Careers • Medical Technologist jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

Job Level Profiles • Drives traffic directly from Google • Lands them on relevant page • 1 click from applying for jobs • Captures passive candidates jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

Simplify Your Apply Process (Yes – this as an actual apply process) 17. Phone #’s, 25. FCRA 33. Job In Retail 41. Gender, 9. Restart Code Email Disclosure Store? Race 1. Unicru Info No = 26. Consent To 34. Which Job 42. US Citizen, 10. Want Restart Confirm 18. Address 2. Find Location Authorize (Pick) Drug Check OK Code? No Setup Code 27. 4 Digit 35. Availability 43. Drug Test 11. Yes = Setup 19. How Long? 3. Store List Authorize (PT, FT, etc.) Policy Code 4. Apply, FAQ, 28. 4 State 36. Apply To 44. Willing To Do 12. Zip, SSN 20. Fair Credit Restart Select Another Job? Drug Test? 13. Name & 21. Choicepoint 29. Want Copy 37. Hourly Pay, 45. WW Public, 5. Introduction Address Info Of Credit Rep? Start Date Fired In Past? 6. False Info 22. I Know 30. Over 21 & 46. Disciplined, # 14. Zip, SSN 38. Schedule Warning Choicepoint Driver Job? Of Jobs/3 Yrs 15. First, Last, 23. Right To 31. Proceed To 39. Worked At 47. 6 Mo’s In 7. EEO DYH Middle Withdraw Apply BBY In Past? Retail Or CS? 8. Cookies/IP 24. Copy Of 32. Your Age 40. How Did You 48. Apply To Ark, 16. Middle Security Credit Report Group Find Us? MO, etc. 55. Attending 53. Apply To CA, 49. Criminal 56. College? 54. Date Of Birth 52. Any Crime? 51. Felony? High School? CT, MA, HI Back Check 57. Vocational 58. Employ 59. Starting Job 60. Current Title, 61. Comments 50. Apply To CA, 62. References School? Experience? Title Pay Why Hire? CT, MA, HI 63. Starting Questions jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

Simplify Your Apply Process (Actual Apply Process) Best Buy, North America's leading retailer of Transfers technology and entertainment products, is looking Data To Your for dynamic people who share our ATS System values: Have fun while being the best Learn from challenge and change Show respect, humility and integrity, and Unleash the power of our people jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

Offer Easy Subscribe Feature Provide Passive Candidates An Easy Way To Watch For Jobs Doesn’t Require Full Application Captures Basic Contact Info jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

Offer Easy Subscribe Feature Captures Candidates “Business Card” Data Referral Source & Keywords (Search Engine, Friend, Job Board) Hidden Fields Keywords/Categories Subscribed To Jobs Applied To IP Address (City, State, Zip) jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

How To Build Your Community Your Career Site Visitors Capture Passive/Future Candidates Bill Smith Don Peterson bill@gmail.com don@gmail.com Business Analyst Java Developer Chicago, IL Boston, MA Join Talent Leslie Neal Sue Thiele Pool lneal@yahoo.com sue@yahoo.com QA Tester Program Manager Capture All San Diego, CA Sacramento, CA Interested Jeff Berg John Lynch jeff@gmail.com john@gmail.com Visitors Apply Sharepoint Admin Database Analyst Portland, OR Seattle, WA + All Applicants Drives More/Repeat Applicants jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

Captures “Leads” From Your Career Site Capture Passive/Future Candidates Bill Smith Don Peterson bill@gmail.com don@gmail.com Business Analyst Java Developer Chicago, IL Boston, MA Leslie Neal Sue Thiele lneal@yahoo.com sue@yahoo.com Sends Leads QA Tester Program Manager Into Your CRM San Diego, CA Sacramento, CA Real‐Time Jeff Berg John Lynch jeff@gmail.com john@gmail.com Sharepoint Admin Database Analyst Portland, OR Seattle, WA Your sourcing teams Applicants In ATS System can make contact with passive candidates who only visited your site. jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

Leverage Daily Recruiter Contacts Your Recruiting & Sourcing Team Grows Your Talent Community Bill Smith Jane Hanson bill@gmail.com jane@aol.com Business Analyst Web Developer Chicago, IL Minneapolis, MN Leslie Neal Stan Jones lneal@yahoo.com stan@hotmail.com QA Tester Project Manager San Diego, CA Boston, MA Jeff Berg Jodi Carlson jeff@gmail.com jcb@msn.com Sharepoint Admin Graphic Design Portland, OR Austin, TX jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

Your Talent Community In Action Your Career Site Finds Matching Members Cultivates Your Talent Community Bill Smith Jane Hanson bill@gmail.com jane@aol.com Business Analyst Web Developer Chicago, IL Minneapolis, MN Emails Job Job Title: Alert Stan Jones Leslie Neal Job Title: Business Analyst stan@hotmail.com lneal@yahoo.com Job Title: Business Analyst Project Manager QA Tester Business Analyst Boston, MA San Diego, CA Location: Location: Chicago, IL Location: Chicago, IL Chicago, IL Keywords: Jeff Berg Jodi Carlson Drives Keywords: jeff@gmail.com jcb@msn.com Project Manager Them To Keywords: Project Manager Sharepoint Admin Graphic Design Sharepoint Site Project Manager Portland, OR Austin, TX Sharepoint Sharepoint jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

Capture Your Lost Applicants Candidates That Don’t Finish Apply 10% 99% 50% Candidates In ATS Captured In Talent Community 50% +25% to +50% CRM Recruiter Follow Up jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

Benefits Of Web 2.0 Recruiting Attract • Search Engines • Job Aggregators • Social Networks • Viral Marketing Measure Capture • Visitor Traffic • Passive Candidates • Search Rankings • Active Candidates • Sources Of Applicants • Mobile Candidates • Cost Per Hire • More Applicants Communicate • Email Job Alerts • Employee Referral Marketing • Re‐Recruiting jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

Measure Your Recruiting Program Future (Paid Boards) Talent Landing Job Feeds Pages (SEO) craigslist Corporate Site Pay‐Per‐Click (SEM) Social Networks Mobile Marketing Referrals Candidates Employees jobs2web | Copyright ©2008 of jobs2web. All rights reserved.

Improving Your Candidate Experience

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