Building Talent Communities & Pipelines

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This was a webinar done by Adler Group and Jobs2Web which showed company's how to build their own talent community and pipeline strategy.

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  • ©2008. All Rights Reserved.  The Adler Group, Inc.  Irvine, CA  888-878-1388 www.adlerconcepts.com  info@adlerconcepts.com
  • Building Talent Communities & Pipelines

    1. 1. Performance-based Hiring The Official Rules for Hiring Top Talent The Future of Sourcing Based on Lou Adler’s Hire With Your Head John Wiley & Sons, 2007 ©2008. All Rights Reserved. The Adler Group, Inc. www.adlerconcepts.com
    2. 2. Overview/Agenda <ul><li>A process for hiring top talent </li></ul><ul><li>Are you a sourcing Neanderthal? </li></ul><ul><li>Developing a Early-bird Sourcing Strategy </li></ul><ul><li>The Next Phase in the Evolution: integrated, automated, and measured Talent Communities </li></ul>
    3. 3. Is Sourcing the Problem? <ul><li>There’s more to sourcing than finding candidates! </li></ul>
    4. 4. Hiring as a Business Process Performance Profiles Create Compelling Jobs Talent-centric Sourcing Target the Best People Evidence-based Interview Two Core Questions Integrated Recruiting Recruit from the Start Recruiter/Manager Partnership 1 2 3 4
    5. 5. Are You a Sourcing Neanderthal? The Olden Days Classified ads Hidden job market Boring Jobs 3 rd Party Recruiters Display ads The Internet Job boards Boring jobs Employer branding Job mobility More corp recruiters Web 2.0 Social Sites/ERP Aggregators Targeted & SEM Compelling jobs CRM/Pipelining 1990 2010 2000
    6. 6. The Early-bird Strategy EXPLORERS TIPTOERS NETWORKERS GOOGLERS HUNTERS & POSTERS
    7. 7. Early-bird “Day One” Strategy Key Sourcing Concepts Be called 1 st ! – Be found 1 st ! Allow for those “Just looking” Don’t sell the job, create interest
    8. 8. <ul><li>Create Pool Selection Criteria </li></ul><ul><li>Work/projects </li></ul><ul><li>Stretch </li></ul><ul><li>Growth </li></ul><ul><li>Comp </li></ul><ul><li>Manager/Team </li></ul><ul><li>Culture </li></ul><ul><li>Work/Life </li></ul><ul><li>Security </li></ul><ul><li>Benefits </li></ul><ul><li>Long-term Comp </li></ul>Early-bird “Day One” Strategy Key Sourcing Concepts Be called 1 st ! – Be found 1 st ! Allow for those “Just looking” Don’t sell the job, sell engaging
    9. 9. Hi-tech/Hi-touch Early-bird Strategy 1 2 3 4 5
    10. 10. Building Talent Communities & Talent Pipeline’s
    11. 11. Talent Community Defined
    12. 12. Who Is In A Talent Community? Talent Community Groups <ul><li>Prospective Candidates </li></ul><ul><li>Passive Candidates </li></ul><ul><li>Subscribers On Career Site </li></ul><ul><li>Recruiters Contacts (Networks) </li></ul><ul><li>Past Applicants </li></ul><ul><li>Good Quality/Wrong Fit </li></ul><ul><li>Import From ATS System </li></ul><ul><li>Increases Return Applicants </li></ul><ul><li>Current Employees </li></ul><ul><li>Working Within Company </li></ul><ul><li>Increases Referrals To Friends </li></ul><ul><li>Enhances Internal Transfers </li></ul><ul><li>Past Employees (Alumni) </li></ul><ul><li>Maintains Ongoing Contact </li></ul><ul><li>Invites Boomerang Hires </li></ul><ul><li>Amplifies Alumni Referrals </li></ul>
    13. 13. Typical Web 1.0 Online Recruiting Strategy Corporate Career Site <ul><li>Not Driving Direct Traffic </li></ul><ul><li>Not Capturing Passive Candidates </li></ul><ul><li>Not Measuring Sources </li></ul><ul><li>Fragmented Candidate Databases/Networks </li></ul><ul><li>Not Marketing To Applicants, Employees, Search Engines, Social Networks </li></ul>Career Site Job Search Apply Process ATS Powers Career Site Jobs Applicants <ul><li>$$ Job Boards </li></ul><ul><li>Monster </li></ul><ul><li>Career Builder </li></ul><ul><li>Hot Jobs </li></ul><ul><li>+ 60,000 Others </li></ul><ul><li>Candidates </li></ul><ul><li>Active People Only </li></ul><ul><li>< 1% Of Internet Users </li></ul><ul><li>Machine Gun Apply </li></ul><ul><li>Shared With Thousands Of Other Recruiters </li></ul>
    14. 14. How NOT To Build Your Community Visitors 90% Of Career Site Visitors Don’t Apply Apply 90% Lost <ul><li>You Only Hire 1 Person </li></ul><ul><li>The Rest Are Then Trashed </li></ul>Most Site Visitors Lost Forever Your Career Site Only 10% Applicants In ATS
    15. 15. Highly Fragmented Talent Community ATS Employees Alumni
    16. 16. Attract Talent From Multiple Online Channels Career Site Search Engines Job Boards Job Aggregators College Recruiting Social Networks Alumni Recruiting Diversity Recruiting ATS/CRM Employee Referrals Blogs & Industry Groups Sourcing Tools Mobile Recruiting
    17. 17. How Jobs2Web Helps
    18. 18. How Jobs2Web Helps Marketing Platform Job Boards Talent Landing Pages Job Distribution Talent Community Live Chat Dash Board Email/RSS Marketing Social Networking Candidate Tracking Job Marketing SEO/Organic SEM/PPC Social Networks Job Classifieds Employee Referrals Past Applicant & Alumni Mobile Recruiting RSS/Blogs/PHP’s Join Talent Community Career Site Job Search Apply Process ATS Powers Career Site (Process Management) Jobs Applicants
    19. 19. Targeted Talent Landing Pages Help Attract & Convert <ul><li>Branded to company. </li></ul><ul><li>Uses logo, style and content </li></ul><ul><li>Links to your existing career site </li></ul><ul><li>Custom URL of your choosing </li></ul><ul><li>Targeted recruitment messaging. </li></ul><ul><li>By keyword & location </li></ul><ul><li>By brand/division, or recruiter </li></ul><ul><li>Captures passive job seekers. </li></ul><ul><li>Via email capture or RSS feed </li></ul><ul><li>Automatically emails future jobs </li></ul><ul><li>Matching jobs from ATS. </li></ul><ul><li>Candidates 1 click to apply for jobs </li></ul><ul><li>Scraped daily and optimized for search </li></ul>
    20. 20. Captures Candidate Info & Source Data <ul><li>Referral Source & Keywords (Search Engine, Friend, Job Board) </li></ul><ul><li>Keywords/Categories Subscribed To </li></ul><ul><li>Jobs Applied To </li></ul><ul><li>IP Address (City, State, Zip) </li></ul>Hidden Fields Captures Candidates “Business Card” Data
    21. 21. Automated Job Matching & Marketing Finds Matching Members Emails Job Alert Drives Them To Site Cultivates Your Talent Community Bill Smith [email_address] Business Analyst Chicago, IL Jane Hanson [email_address] Web Developer Minneapolis, MN Stan Jones [email_address] Project Manager Boston, MA Leslie Neal [email_address] QA Tester San Diego, CA Jodi Carlson [email_address] Graphic Design Austin, TX Jeff Berg [email_address] Sharepoint Admin Portland, OR Your Career Site Job Title: Business Analyst Location: Chicago, IL Keywords: Project Manager Sharepoint Job Title: Business Analyst Location: Chicago, IL Keywords: Project Manager Sharepoint Job Title: Business Analyst Location: Chicago, IL Keywords: Project Manager Sharepoint
    22. 22. Capture More & Lost Applicants 50% 99% 10% +25% to +50% Increased Applicants By 30% Captured In Talent Community Candidates In ATS CRM Recruiter Follow Up
    23. 23. Building Your Talent Community Grows Your Talent Community Bill Smith [email_address] Business Analyst Chicago, IL Jane Hanson [email_address] Web Developer Minneapolis, MN Stan Jones [email_address] Project Manager Boston, MA Leslie Neal [email_address] QA Tester San Diego, CA Jodi Carlson [email_address] Graphic Design Austin, TX Jeff Berg [email_address] Sharepoint Admin Portland, OR Your Recruiting & Sourcing Team
    24. 24. Pipelining Talent Even With No Jobs Open <ul><li>Adding thousands of “future” prospective candidates daily </li></ul><ul><li>Fully automated matching & delivery of jobs </li></ul><ul><li>Increased repeat and viral visitors to cut recruiting costs </li></ul>
    25. 25. Enhanced Interactive Tools For Recruiters
    26. 26. Targeted Messaging Into All Web 2.0 Channels
    27. 27. Enhanced Interactive Tools For Recruiters
    28. 28. Social Media Integration Gets contacts off the social networks and into your talent community
    29. 29. Automatically updates your followers of new jobs Sends To Your Followers They Join Your TC You Get Candidates
    30. 30. Linking From Your LinkedIn Profile
    31. 31. Integrating Your Talent Acquisition Strategy <ul><li>Building data bridges to/from each domain </li></ul><ul><li>Pushing jobs out in a relevant way. </li></ul><ul><li>Pulling tagged members into your central community. </li></ul><ul><li>Allowing members to self-update and manage their content flow. </li></ul><ul><li>Measuring all aspects of the in/out traffic. </li></ul>
    32. 32. Measure All Interactive Recruiting Programs
    33. 33. Jobs2Web Recruiting Dashboard Shows Traffic
    34. 34. Recruiting Dash Board
    35. 35. Talent Focused CRM Solution Begin linking to candidate profiles in all domains
    36. 36. Measure All Interactive Recruiting Programs Job Feeds craigslist Talent Landing Pages (SEO) Future (Paid Boards) Referrals Candidates Employees Mobile Marketing Social Networks Pay-Per-Click (SEM) Corporate Site
    37. 37. Learn More Online
    38. 38. Summary and Next Steps <ul><li>Apply consumer marketing to sourcing </li></ul><ul><li>Become an early-bird and early adopter </li></ul><ul><li>Talent communities  the future </li></ul><ul><li>Free Web 2.0 eval: info@adlerconcepts.com </li></ul><ul><li>Jobs2Web: dberg@jobs2web.com </li></ul><ul><li>Email & LinkedIn: [email_address] </li></ul>

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