Building Talent Communities & Pipelines

Performance-based Hiring The Official Rules for Hiring Top Talent The Future of Sourcing Based on Lou Adler’s Hire With Your Head John Wiley & Sons, 2007 ©2008. All Rights Reserved. The Adler Group, Inc. www.adlerconcepts.com

Overview/Agenda
A process for hiring top talent
Are you a sourcing Neanderthal?
Developing a Early-bird Sourcing Strategy
The Next Phase in the Evolution: integrated, automated, and measured Talent Communities

Is Sourcing the Problem?
There’s more to sourcing than finding candidates!

Hiring as a Business Process Performance Profiles Create Compelling Jobs Talent-centric Sourcing Target the Best People Evidence-based Interview Two Core Questions Integrated Recruiting Recruit from the Start Recruiter/Manager Partnership 1 2 3 4

Are You a Sourcing Neanderthal? The Olden Days Classified ads Hidden job market Boring Jobs 3 rd Party Recruiters Display ads The Internet Job boards Boring jobs Employer branding Job mobility More corp recruiters Web 2.0 Social Sites/ERP Aggregators Targeted & SEM Compelling jobs CRM/Pipelining 1990 2010 2000

The Early-bird Strategy EXPLORERS TIPTOERS NETWORKERS GOOGLERS HUNTERS & POSTERS

Early-bird “Day One” Strategy Key Sourcing Concepts Be called 1 st ! – Be found 1 st ! Allow for those “Just looking” Don’t sell the job, create interest

Create Pool Selection Criteria
Work/projects
Stretch
Growth
Comp
Manager/Team
Culture
Work/Life
Security
Benefits
Long-term Comp
Early-bird “Day One” Strategy Key Sourcing Concepts Be called 1 st ! – Be found 1 st ! Allow for those “Just looking” Don’t sell the job, sell engaging

Hi-tech/Hi-touch Early-bird Strategy 1 2 3 4 5

Building Talent Communities & Talent Pipeline’s

Talent Community Defined

Who Is In A Talent Community? Talent Community Groups
Prospective Candidates
Passive Candidates
Subscribers On Career Site
Recruiters Contacts (Networks)
Past Applicants
Good Quality/Wrong Fit
Import From ATS System
Increases Return Applicants
Current Employees
Working Within Company
Increases Referrals To Friends
Enhances Internal Transfers
Past Employees (Alumni)
Maintains Ongoing Contact
Invites Boomerang Hires
Amplifies Alumni Referrals

Typical Web 1.0 Online Recruiting Strategy Corporate Career Site
Not Driving Direct Traffic
Not Capturing Passive Candidates
Not Measuring Sources
Fragmented Candidate Databases/Networks
Not Marketing To Applicants, Employees, Search Engines, Social Networks
Career Site Job Search Apply Process ATS Powers Career Site Jobs Applicants
$$ Job Boards
Monster
Career Builder
Hot Jobs
+ 60,000 Others
Candidates
Active People Only
< 1% Of Internet Users
Machine Gun Apply
Shared With Thousands Of Other Recruiters

How NOT To Build Your Community Visitors 90% Of Career Site Visitors Don’t Apply Apply 90% Lost
You Only Hire 1 Person
The Rest Are Then Trashed
Most Site Visitors Lost Forever Your Career Site Only 10% Applicants In ATS

Highly Fragmented Talent Community ATS Employees Alumni

Attract Talent From Multiple Online Channels Career Site Search Engines Job Boards Job Aggregators College Recruiting Social Networks Alumni Recruiting Diversity Recruiting ATS/CRM Employee Referrals Blogs & Industry Groups Sourcing Tools Mobile Recruiting

How Jobs2Web Helps

How Jobs2Web Helps Marketing Platform Job Boards Talent Landing Pages Job Distribution Talent Community Live Chat Dash Board Email/RSS Marketing Social Networking Candidate Tracking Job Marketing SEO/Organic SEM/PPC Social Networks Job Classifieds Employee Referrals Past Applicant & Alumni Mobile Recruiting RSS/Blogs/PHP’s Join Talent Community Career Site Job Search Apply Process ATS Powers Career Site (Process Management) Jobs Applicants

Targeted Talent Landing Pages Help Attract & Convert
Branded to company.
Uses logo, style and content
Links to your existing career site
Custom URL of your choosing
Targeted recruitment messaging.
By keyword & location
By brand/division, or recruiter
Captures passive job seekers.
Via email capture or RSS feed
Automatically emails future jobs
Matching jobs from ATS.
Candidates 1 click to apply for jobs
Scraped daily and optimized for search

Captures Candidate Info & Source Data
Referral Source & Keywords (Search Engine, Friend, Job Board)
Keywords/Categories Subscribed To
Jobs Applied To
IP Address (City, State, Zip)
Hidden Fields Captures Candidates “Business Card” Data

Automated Job Matching & Marketing Finds Matching Members Emails Job Alert Drives Them To Site Cultivates Your Talent Community Bill Smith [email_address] Business Analyst Chicago, IL Jane Hanson [email_address] Web Developer Minneapolis, MN Stan Jones [email_address] Project Manager Boston, MA Leslie Neal [email_address] QA Tester San Diego, CA Jodi Carlson [email_address] Graphic Design Austin, TX Jeff Berg [email_address] Sharepoint Admin Portland, OR Your Career Site Job Title: Business Analyst Location: Chicago, IL Keywords: Project Manager Sharepoint Job Title: Business Analyst Location: Chicago, IL Keywords: Project Manager Sharepoint Job Title: Business Analyst Location: Chicago, IL Keywords: Project Manager Sharepoint

Capture More & Lost Applicants 50% 99% 10% +25% to +50% Increased Applicants By 30% Captured In Talent Community Candidates In ATS CRM Recruiter Follow Up

Building Your Talent Community Grows Your Talent Community Bill Smith [email_address] Business Analyst Chicago, IL Jane Hanson [email_address] Web Developer Minneapolis, MN Stan Jones [email_address] Project Manager Boston, MA Leslie Neal [email_address] QA Tester San Diego, CA Jodi Carlson [email_address] Graphic Design Austin, TX Jeff Berg [email_address] Sharepoint Admin Portland, OR Your Recruiting & Sourcing Team

Pipelining Talent Even With No Jobs Open
Adding thousands of “future” prospective candidates daily
Fully automated matching & delivery of jobs
Increased repeat and viral visitors to cut recruiting costs

Enhanced Interactive Tools For Recruiters

Targeted Messaging Into All Web 2.0 Channels

Enhanced Interactive Tools For Recruiters

Social Media Integration Gets contacts off the social networks and into your talent community

Automatically updates your followers of new jobs Sends To Your Followers They Join Your TC You Get Candidates

Linking From Your LinkedIn Profile

Integrating Your Talent Acquisition Strategy
Building data bridges to/from each domain
Pushing jobs out in a relevant way.
Pulling tagged members into your central community.
Allowing members to self-update and manage their content flow.
Measuring all aspects of the in/out traffic.

Measure All Interactive Recruiting Programs

Jobs2Web Recruiting Dashboard Shows Traffic

Recruiting Dash Board

Talent Focused CRM Solution Begin linking to candidate profiles in all domains

Measure All Interactive Recruiting Programs Job Feeds craigslist Talent Landing Pages (SEO) Future (Paid Boards) Referrals Candidates Employees Mobile Marketing Social Networks Pay-Per-Click (SEM) Corporate Site

Learn More Online

Summary and Next Steps
Apply consumer marketing to sourcing
Become an early-bird and early adopter
Talent communities  the future
Free Web 2.0 eval: info@adlerconcepts.com
Jobs2Web: dberg@jobs2web.com
Email & LinkedIn: [email_address]

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Building Talent Communities & Pipelines

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