Identity Theft ProtectionA Consumer and Benefit Plan PriorityMay, 2011
Identity Theft is Everywhere         •   Credit /debit cards, mail, and medical records are just a few areas where        ...
Why Offer LifeLock?      • Opportunity         – Identity theft is one of the fastest growing crimes in America; and      ...
Why Offer LifeLock?-3-
Who Are We?America’s premier personal identity theft protection company – the leader in proactive identity theftprotection...
Media Exposure-5-
The LifeLock Difference      •   LifeLock Proactively Protects Your Employees            – LifeLock® utilizes proprietary ...
LifeLock’s Proactive SolutionROACTIVE SOLUTION      Stop identity theft at   Alerting and informing    Full-service restor...
Consortium                                                ID Network                                              • First ...
LifeLock Identity Alert Delivery Timing ALERT™DELIVERY TIMING      Consumer      Credit      Application      Utility     ...
LifeLock Basic Service   •   Credit Reports        Free Credit Reports annually from all three national credit agencies   ...
LifeLock Command Center (Enhanced Protection forNon-Credit Threats)   • LifeLock extends its industry-leading protection t...
LifeLock Command Center™ (Enhanced Protection)LifeLock Personal Breach Detection™ Service   Actively monitors unregulated ...
LifeLock Identity SDS [SEARCH.DETECT.SECURE])((Member Profile)-13-
Employee Benefit Pricing                       LifeLock Family of Products                                                ...
Member Notification/Resolution Process   Enterprises                                Consortium Data                       ...
Health Plan/LifeLock Operations Flow                                       Azeros Sends        LifeLock                   ...
Initial Employee EnrollmentStarts with your Benefits Portal-17-
Member Communications – Welcome Kit-18-
Post Enrollment Member Communication-19-
LifeLock Credit Score Manager™                     ® LifeLock® Credit Score Manager™ will provide consumers with simple, c...
Credit Alert E-Mails-21-
Remediation Process                                                                   *       * If you become a victim of ...
LifeLock Services                                                                                                         ...
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Life Lock Overview (Pdf Format)[1]

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Life Lock Overview (Pdf Format)[1]

  1. 1. Identity Theft ProtectionA Consumer and Benefit Plan PriorityMay, 2011
  2. 2. Identity Theft is Everywhere • Credit /debit cards, mail, and medical records are just a few areas where personal identifiable information (PII) is exposed and can fall into the wrong hands. – Phishing (electronic deception of users by cyber criminals), Peer-to-Peer (P2P) file sharing, online shopping, ATM/handheld skimmers, and mail theft are just a few of the tools used by identity thieves. • Consider these facts: – An identity stolen every 4 seconds. – 3.5% of U.S. adults fell victim to identity theft in 2010. (3.5% x 10 yrs = 35%) – 77,000,000 SONY identities stolen in April, 2011 – The number of identity fraud victims increased 37% in the past two years. – One in every four American adults reported being notified by a business or other institution that their information had been compromised in a data breach. – 10 percent of all victims spent at least 55 hours resolving their problems. The top 5 percent of victims spent at least 130 hours – Average fraud amount (2010) was $4,607. Our mission is to protect for a LifeLock member all things personal: good name, credit, financial assets, and family.-1-
  3. 3. Why Offer LifeLock? • Opportunity – Identity theft is one of the fastest growing crimes in America; and employers are looking for other non-traditional voluntary benefits to enrich their benefit plans and “offset” increasing employee contributions to group health care plans – LifeLock Identity Theft Protection is a new benefit category that completes an employee’s need for financial security and protection • Staying power – With an 85% retention rate, LifeLock members value their protection • Ease of administration – Simple electronic eligibility formats. We take care of everything post- sale with comprehensive fulfillment support.-2-
  4. 4. Why Offer LifeLock?-3-
  5. 5. Who Are We?America’s premier personal identity theft protection company – the leader in proactive identity theftprotection! Fast Facts • Founded in April 2005 • Approximately 450 employees • Located in Tempe, AZ • Privately held by Bessemer Venture Partners, Kleiner Perkins Caufield and Byers, Goldman Sachs • Market share: 1,800,000 members as of 12/2010 • LifeLock was one of the first companies in the US to achieve compliance and certification under the ISO 27001 standard for information security management systems Recognition • 2009 Service Elite Award, CRM Magazine 2009 • 25 Most Admired CEOs, Phoenix Business Journal 2009 • AO Global 250, AlwaysOn 2009 • People’s Choice Best New Service – True Address, American Business Awards 2009 • Best Company of the Year, under 2500 employees, American Business Awards 2009 • Best Campaign, Voices TV Commercial Campaign, Audio Visual Awards (AVA Awards) 2009-4-
  6. 6. Media Exposure-5-
  7. 7. The LifeLock Difference • LifeLock Proactively Protects Your Employees – LifeLock® utilizes proprietary monitoring and scanning technologies to detect fraud as early as possible to help prevent identity theft before it happens • LifeLock is Secure – LifeLock® takes significant measures to ensure that all sensitive member data is secured, including ISO 27001 certification and the highest level of PCI compliance • LifeLock is the Brand to Trust – Through a strong national advertising campaign that is backed by our comprehensive Service Guarantee, LifeLock has built one of the most recognizable and trusted brands in the marketplace • 24/7/365 Member Service – LifeLock is always here to help our members and we provide a strong remediation system which helps alleviate stress if your employee becomes a victim of identity theft • Innovation – LifeLock is an industry leader that is constantly working on developing next generation identity theft products-6-
  8. 8. LifeLock’s Proactive SolutionROACTIVE SOLUTION Stop identity theft at Alerting and informing Full-service restoration the source. of fraudulent activity of accounts, credit and after it has occurred. your good name.-7-
  9. 9. Consortium ID Network • First national, cross-industry compilation of identity information • 700 billion aggregated data elements • 1.1 billion unique identity elements • Average daily flow = 45 million • 2.6 million reported frauds • 1.4 billion consumer transactions • Contains information about: Credit applications Card transactions Payments Changes of address Demographics DATA IS NEVER SOLD OR DISTRIBUTED Source: Internal LifeLock member data-8-
  10. 10. LifeLock Identity Alert Delivery Timing ALERT™DELIVERY TIMING Consumer Credit Application Utility Application Payday loan Application Consortium Data Wireless Data feed to Application LifeLock refreshes every 15 minutes Alerts sent to LifeLock Check members in real time Re-order • Applications obtained by consortium Credit Card Application • Real time processing • Batch processing – every 24 hours-9-
  11. 11. LifeLock Basic Service • Credit Reports Free Credit Reports annually from all three national credit agencies • Reduced Pre-Approved Credit Card Offers Reduces the risk of identity theft through stolen mail beginning 48 hours after enrollment Reduced Pre • LifeLock Identity Alert™ System Approved Credit Card Proactive method for validation of no fraudulent activity within credit Offers and service providers within our extensive network • eReconTM Service LifeLock Child Identity Searches known criminal websites daily for the illegal selling or trading Protection Alert™ of your personal information and monitors your Social Security System numbers, email addresses, telephone numbers, and credit cards $1 Million • TrueAddressTM Service Total Reduces the risk of identity theft through the method of change-of- Service address; weekly data base search Guarantee • WalletLockTM Service Helps replace contents of a lost or stolen wallet** WalletLock TM eReconTM • LifeLock for Minors Identity theft protection for children; one of the most vulnerable age groups for identity theft TrueAddress • $1 Million Total Service Guarantee* TM With LifeLock available 24 hours a day seven days a week, if you become a victim of identity theft while a member of LifeLock because of a failure in our service, we will help you fix it, up to $1 Million. Cost is $8.50 per single employee * $1 Million Total Service Guarantee - If you become a victim of identity theft because of a failure per month in our service, well help fix it, up to $1,000,000. (Restrictions apply. See lifelock.com for details. Due to New York State law restrictions, the LifeLock Service Guarantee cannot be offered to the residents of New York.) ** Excludes monies and photos-10-
  12. 12. LifeLock Command Center (Enhanced Protection forNon-Credit Threats) • LifeLock extends its industry-leading protection to consumers to help protect against a variety of non-credit threats that cannot be detected using credit monitoring services. Non-credit threats involve instances where fraudsters use elements of a victim’s identity without their knowledge to: • Provide the victim’s name/ information as an alias when arrested • Obtain a payday loan (paycheck cash advance) under the victim’s name/ information • Gain employment using the victim’s name/ information • Register the victim’s name/ address on a Sex Offender Registry • Establish new utility accounts (phone, electric, and cable) in the victim’s name-11-
  13. 13. LifeLock Command Center™ (Enhanced Protection)LifeLock Personal Breach Detection™ Service Actively monitors unregulated file-sharing global networks for a member’s identity information. If a member is found to potentially be at risk, LifeLock alerts them by email and helps protect them from accidental personal information disclosures. This service doesn’t just help protect the data on the Personal MEMBER’S computer, but all other computers that may store their personal Breach information and inadvertently disclose it. User downloads of music, software, Detection™ and documents increase member exposure to a breach. Court Records Payday Alerts Loan AlertsLifeLock Identity SDS™• Payday Loan Reports and Alerts Notifies member of any payday loan activity associated with their Social Security number – these loans (100,000,000 annually) can be obtained from a lender LifeLock without a credit inquiry being conducted and therefore are not consistently Standard detected with traditional credit alerts• Sex Offender Registry Reports and Alerts Sex Lists registered sex offenders in records in a member’s zip code. LifeLock weekly Alias Alerts Offender Alerts updates will also alert the member if a sex offender is fraudulently using their address.• Public Records Reports and Alerts Public Lists postal addresses associated with a member’s identity found in public records Records Alerts• Alias Records and Alerts Lists alternate names and addresses associated with a member’s identity (Social Security number)• Court Records Reports and Alerts Cost is $12.75 per single employee Lists court records weekly that match member’s name and date of birth from per month county courts, Departments of Corrections, and other legal agencies to help verify that criminals are not using a member’s name to commit crimes-12-
  14. 14. LifeLock Identity SDS [SEARCH.DETECT.SECURE])((Member Profile)-13-
  15. 15. Employee Benefit Pricing LifeLock Family of Products Command Command Basic + Credit Four-Tier Basic Center + Center Suite Credit Suite Employee $8.50 $12.75 $21.21 $25.46 Employee + $17.00 $25.50 $42.42 $50.92 Spouse Employee $14.88 $20.19 $30.76 $36.07 +Child(ren) Employee + $23.38 $32.94 $51.97 $61.53 Family-14-
  16. 16. Member Notification/Resolution Process Enterprises Consortium Data LifeLock Member 1 2 Financial 3 Institutions, Telecomm, Retailers, 6 5 4 Etc. 7 8 9 1 Enterprise sends request 4 Member responds if they did not 7 Enterprise provides consortium with findings/outcome via email initiate the transaction. If event matches enrolled Consortium notifies LifeLock that 2 LifeLock opens a case with the 8 consumer, generate alert to 5 consortium group via email. the case has been resolved via LifeLock. email. LifeLock contacts member for LifeLock sends Alert follow up remediation or Consortium investigates. If there 9 3 to member with details regarding 6 is potential fraud, they notify the reassures member the event has the transaction. been resolved. Enterprise Lender.-15-
  17. 17. Health Plan/LifeLock Operations Flow Azeros Sends LifeLock LifeLock Member Group Payroll Partner Sends LifeLock Eligibility to Collects Deduction/Online Eligibility to Activates Enrollment Enrollment LifeLock Members Missing Partner LifeLock Information LL Reminds LL Member to Add LL Email Outbound to Member Call to Missing Info Member Member Completes Through LL Through Additional Family or Member LL Portal Services Enrollment Ongoing LL Fulfillment Post Enrollment Member Interaction-16-
  18. 18. Initial Employee EnrollmentStarts with your Benefits Portal-17-
  19. 19. Member Communications – Welcome Kit-18-
  20. 20. Post Enrollment Member Communication-19-
  21. 21. LifeLock Credit Score Manager™ ® LifeLock® Credit Score Manager™ will provide consumers with simple, convenient, straightforward, easy-to-understand options that meet the needs of existing members and attract new members who would not typically become LifeLock identity theft protection customers. • Daily Tri-Bureau Credit Monitoring • LifeLock members with Credit Score Manager will receive e- mail alerts anytime there is a change to any of their credit bureau reports from Experian, Equifax and TransUnion • Credit Score Tracker • LifeLock members with Credit Score Manager will be able to view their TransUnion credit score every month • Annual Tri-Bureau Credit Reports with Credit Scores • LifeLock members with Credit Score Manager will not only receive their free credit reports, LifeLock will also now get their scores from all three major bureaus, Experian, Equifax, and TransUnion, once per year. No more hassle of having to get your reports and pay an additional fee for the scores-20-
  22. 22. Credit Alert E-Mails-21-
  23. 23. Remediation Process * * If you become a victim of identity theft because of a failure in our service, well help fix it, up to $1,000,000. (Restrictions apply. See lifelock.com for details. Due to New York State law restrictions, the LifeLock Service Guarantee cannot be offered to the residents of New York.)-22-
  24. 24. LifeLock Services Mortgage Alerts - 2010 Court Records Court Records Reports/Alerts - 12/2009 Reports/Alerts - 12/2009 Conclusion: LifeLock offers FAR more than Alias Records Alias Records what consumers can do themselves Reports/Alerts - 12/2009 Public Records Reports/Alerts - 12/2009 Public Records Reports/Alerts - 12/2009 Reports/Alerts - 12/2009 Sex Offender Alerts - Sex Offender Alerts - 100% customer satisfaction rating with 12/2009 12/2009 member services from Javelin Strategy & Payday Loan Alerts/Reports – Payday Loan Alerts/Reports – 12/2009 12/2009 Research Personal Breach Personal Breach Detection - 12/2009 Detection - 12/2009 Outstanding retention rate with an open LifeLock Identity Alerts: 09/2009 LifeLock Identity Alerts: 09/2009 cancellation policy myLifeLock Portal: 05/2008 myLifeLock Portal: 05/2008 myLifeLock Portal: 05/2008 TrueAddress: 04/2008 TrueAddress: 04/2008 TrueAddress: 04/2008 eRecon 04/2008 eRecon 04/2008 eRecon 04/2008 WalletLock Service WalletLock Service WalletLock Service WalletLock Service 12/2007 12/2007 12/2007 12/2007 24/7 Customer Service 24/7 Customer Service 24/7 Customer Service 24/7 Customer Service 24/7 Customer Service - 04/2005 - 04/2005 - 04/2005 - 04/2005 - 04/2005 Fraud Alerts 04/2005 Fraud Alerts 04/2005 Fraud Alerts 04/2005 Fraud Alerts 04/2005 Fraud Alerts 04/2005 Fraud alerts 04/2005 Credit Card Offer Opt Credit Card Offer Opt Credit Card Offer Opt Credit Card Offer Opt Credit Card Offer Opt Credit Card Offer Opt Out 4/2005 Out 4/2005 Out 4/2005 Out 4/2005 Out 4/2005 Out 4/2005 Child Protection 4/2005 Child Protection 4/2005 Child Protection 4/2005 Child Protection 4/2005 Child Protection 4/2005 Child Protection 4/2005 Credit Reports 04/2005 Credit Reports 04/2005 Credit Reports 04/2005 Credit Reports 04/2005 Credit Reports 04/2005 Credit Reports 04/2005 Reduced Junk Reduced Junk Reduced Junk Reduced Junk Reduced Junk Reduced Junk Mail04/2005 Mail04/2005 Mail04/2005 Mail04/2005 Mail04/2005 Mail04/2005 $1MM $1MM $1MM $1MM $1MM $1MM TSG*/Remediation TSG/Remediation TSG/Remediation TSG/Remediation TSG/Remediation TSG/Remediation 2005 2006 2007 2008 2009 2010 * $1 Million Total Service Guarantee - If you become a victim of identity theft because of a failure in our service, well help fix it, up to $1,000,000. (Restrictions apply. See lifelock.com for details. Due to New York State law restrictions, the LifeLock Service-23- Guarantee cannot be offered to the residents of New York.)
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