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Tourism Development Plan of Urdaneta City by Rosary Gracia P.  Perez

Tourism Development Plan of Urdaneta City by Rosary Gracia P. Perez






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    Tourism Development Plan of Urdaneta City by Rosary Gracia P.  Perez Tourism Development Plan of Urdaneta City by Rosary Gracia P. Perez Document Transcript

    • ABSTRACT Research Title : Tourism Development Plan of Urdaneta City Researcher : Rosary Gracia P. Perez Adviser : Dr. Josefina B. Bitonio Institution : Pangasinan State University, Graduate School Urdaneta City Date of Graduation: March, 2012 ------------------------------------------------------------------------------------------------- The study determined the tourism development plan of Urdaneta City. It employed the descriptive-developmental method of research to describe the environmental scenario in terms of location, land area, income, population and languages spoken by the people, the resources along natural, cultural, human and capital and the level of involvement of the other stakeholders, the LGU Heads of offices, non-government organizations, private business enterprises, and the transport group. The study is likewise developmental as it will propose a tourism plan that is hoped to enliven the tourism industry of Urdaneta City. The Data came from 443 respondents categorized as 27 Heads of the City Government of Urdaneta City, 23 Non government Organization, 25 business enterprises 368 and the transport group. 1. Environmental Profile of the City of Urdaneta 1.1. Location. Urdaneta City is located at the Central Eastern part of the Province of Pangasinan and known to be a second class Component City. Its boundaries are: North - Municipality of Binalonan, Laoac, Mapandan and
    • Manaoag. South - Municipality of Villasis; East - Municipality of Asingan; and West- Municipality of Sta. Barbara and Malasiqui. Its distance to Dagupan City is 28.00 kms; Lingayen is 44.20 kms; Baguio City is 70.00 kms; San Fernando City, La Union is 100.00 kms; and in Manila is 186.00 kms. As such, it is believed that the city is in strategic location for tourism endeavors. 1.2 Land area .The city covers the area of approximately 12,098 hectares. The city’s total land area comprises 2.25 percent and 0.94 percent of the total land areas of Pangasinan and Region 1, respectively 1.3 Income. Urdaneta City is a second class component city as classified by the Department of Finance with an urbanization level of 53.76% and has been identified by the Provincial Government of Pangasinan as a growth pole. It has generated income for the year 2009 (P 538,268,182.88), 2010 P 548,411,178.22 and 2011 ( P561,665,206.73). 1.4 Population, Urdaneta City has a population of 120,785 based on National Statistics Office 2007 Census on Population and Housing with a 1.1 per cent growth 1.5 Dialect/languages spoken people. Urdanetans can properly communicate in oral or written in Ilocano, Pangasinense, Tagalog, English, and a small percentage on other languages. 2. Available Tourism Resources 2.1 Natural. The City’s geophysical attributes contributed and plays a significant role in the promotion of tourism industry. Urdaneta City is generally consisting of flat landforms although the certain portion in the southwest
    • barangays hilly portions suitable for camping grounds validated in the Local Tourism Statistics System and its share of scenic places. Furthermore, the city has three major water resources as well as several creeks in almost all the barangays. These include the Tulong and Musing Rivers at its northern boundary, the Mitura River bisecting barangays Poblacion and San Vicente, and the Macalong River. These bodies of water, as well as the tributaries of the Agno River from the Province of Benguet, drain into the central plains of the Province of Pangasinan. 2.2 Cultural. These resources include historical buildings and sites, cultural heritage symbols food, delicacies, museum, festivals and fiesta . 2.3 Human. The human in the study are the number of graduates from the universities and colleges based in Urdaneta City including the graduates of the Livelihood and Skills training Center owned and managed by LGU. For the Period 2010-2011, the number of students graduated totaled to 2609 with the following distribution Urdaneta City University (1172) Pangasinan State University (136), Panpacific University of Northern Luzon (1,071), Lyceum Northewestern University (78), Luceum Northwestern College (74) and Abe (78). While the Urdaneta City Livelihood Skills Training Center (UCLSTC) have produced 1035 graduates in the following courses offered are the following: automotive mechanic, consumer electronics, domestic refrigeration and air conditioning mechanic, dressmaking, food processing, cosmetology, welding and metal fabrication, baking/pastry making, reflexology and cellular phone servicing.
    • 2.4 Capital. In terms of capital resources the following infrastructure, road network and utilities were considered. 2.4.1 Transportation. The City has two major arterial roads; the Manila North Road and the Urdaneta-Dagupan Road or MacArthur highway. These two roads interconnect Urdaneta to the northern parts of Luzon (Ilocos Provinces and the Corderillas and to the Southern Luzon (Central Luzon and Metro Manila). These two major roads are the key factors that catapulted Urdaneta to unprecedented urban growth. Around 95 per cent of the road within the city is already concreted, passable for different types of vehicle. Urdaneta can be reached by all modes of land transportation. Inter-municipal bus lines not limited to Victory Liner, Fivestar, Philippine Rabbit, Partas, Solid North, Farinas, Maria De Leon and Dagupan Bus plying the Manila-Baguio, Manila-Laoag, Manila-Dagupan routes provides the long-distance transport requirements of the City, allowing businessmen to attend to their respective trades and business endeavors. Moreover, availability of transportation deliver tourists an ease for transportation 24 hours a day, seven days a week. Jeepneys, tricycles, mini-buses and van for hire were also available. 2.4.2 CCTV and Traffic lights. The presence of the CCTV and Traffic lights provides security and assured organized
    • and manage flow of transportation vehicles which is contributory to expedite the in and out flow of any transaction. 2.4.3 Communications. The City have postal services,Fixed Telephones Lines and Mobile Lines, Radio Station and Cable TV Networks and other facilities like DZAI FM and YES FM and two cable networks Skycable and USATV. 2.4.4 Water Resources. The Urdaneta City Water District (UCWD) is in charge of operating the waterworks system of Urdaneta. As of 2011, UCWD provides service to residents of 27 barangays supplying safe and potable water.Households in barangays unserviced by the water district obtain source of water from either shallow or deep wells 2.4.5. Power. Electricity is made available to the residents through the Pangasinan III Electric Cooperative Inc. (PANELCO III) 98% of total households were energized. 3. Level of involvement of the Various Organizations and City Services Towards Tourism The various organizations categorized as Local government Unit, Non Government Organization, Business enterprise and transport group rated their level of involvement towards tourism in Urdaneta City. 3.1 Local Government. The various heads of the Local Government of Urdaneta provided data on the level of involvement towards tourism . The findings reveal that among the 15 statement indicators, Maintain peace and
    • order in the community to attract guests (4.53), Enhance cleanliness and orderliness in the city (4.62) were rated “highly involved” The remaining statement indicators have a descriptive rating of “involved” . The overall average weighted mean is 3.72 with a descriptive rating of “involved 3.2 Non Government Organizations. The findings reveal that seven statement indicators have a rating of “highly involved”. These are. Support the inclusion of tourism programs/projects to organizational activities (4.52), Patronize and promote one town one product (OTOP) of the city and to include other local products, (4.56). Show interest to upgrade the standards of business enterprise to suit with the requirement of Department of Tourism (4.65). Support programs for cleanliness and orderliness (4.65), Encourage everyone in the use of mother earth friendly materials like paper, recyclable, indigenous materials, etc.( 4.43), Cooperate in maintaining peace and order in the community to attract guests (4.56), and Maximize tourism industry for economic growth (4.60). The remaining indicators have a descriptive rating “involved”. The overall weighted mean of 4.41 with a descriptive equivalent of “involved”. 3.3 Business Enterprises. The level of involvement of the business enterprise towards tourism activity reveals that statement indicators no. 6, 7 and 13 obtained a weighted mean of 4.68, 4.76 and 4.64, respectively having the descriptive rating of “highly involved”. This statement includes “Cooperate in maintaining peace and order in the community to attract guest”, “Support
    • programs for cleanliness and orderliness” and “Promote businesses that are environmentally conscious”. Rated as “improved are Actively participate in the city’s tourism programs/projects (4.24), Patronize and promote one town one product (OTOP) of the city, and to include other local products. (4.04), Undertake accreditation by Department of Tourism (4.08), maximize tourism industry for economic growth (4.36), Undertake accreditation by Department of Tourism (4.48), Promote and preserve the cultural heritage of the City (4.0), conserving the traditional values of the City (4.08), and Endorsing and following "responsible tourism", take responsibility for their actions and the impacts of their actions (4.24). The statements rated with “moderately involved are Maintain and expand investments and tourism enterprises, to include diversification in related businesses (3.96), Show interest to upgrade the standards of the business enterprise to suit with the requirement of Department of Tourism (3.96), and Support ventures of local artist (3.84). The overall weighted mean is 4.23 which have a descriptive rating of “involved”. a. Transport Group. The involvement of Tricycle Operators Drivers Association (TODA) and Van for Hire Respondents. obtained a weighted mean ranging from 4.01 to 4.38 with a descriptive equivalent of “involved”. The statement indicator item no. 14 which stating “Naniningil ng tama ayon sa tricycle ride matrix (tarima) sa mga pasaher” obtained the highest weighted mean of 4.38. The overall average weighted mean is 4.14 which mean that the transport group manifested “involved” in the tourism industry.
    • Based on the findings of the study, the following conclusions are arrived at: 1. The City of Urdaneta is very much prepared to embark on tourism industry as. The City is a potential tourist destination based on their attributes location, land area, income, population; and languages spoken by the people 2. The City of Urdaneta image as a migration center and as a trading corridor in Northern Luzon. immensely contributed to its cultural evolution and economic development. The City is blessed with its strategic location, friendly people, business opportunities; strong economy of peaceful environment and with the available human resources can suffice the employment needs of the city in relation to tourism promotion and activities. 3. The level of involvement in the City of Urdaneta showed a “highly involved” rating while the non government organizations, business enterprises and transport group manifested “involved” in the tourism industry On the basis of the foregoing findings and conclusions, the following recommendations are forwarded: 1. The City of Urdaneta can make use of the findings of the study as basis for preparing the local tourism investment plan 2. The proposed development plan 2013 -2015 is hereby proposed for consideration and eventual and adoption of the City.