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Web in Tourism 09 Roma - Francis Louis Passerini
 

Web in Tourism 09 Roma - Francis Louis Passerini

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Come incrementare traffico e prenotazioni sul sito ufficiale di un’azienda turistica?

Come incrementare traffico e prenotazioni sul sito ufficiale di un’azienda turistica?

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Web in Tourism 09 Roma - Francis Louis Passerini Web in Tourism 09 Roma - Francis Louis Passerini Presentation Transcript

  • WEB IN TOURISM “How to increase bookings on your official web site”
  • WEBSITE BUSINESS IS MOSTLY ABOUT
    • In 2009, over 65% of online hotel bookings will come from the hotel’s website (76% for the major hotel brands)
    • At least a third of hotel bookings will be directly influenced by online research
    The hotel website is one of your most important assets for bringing in revenues Sources: eyefortravel.com and HeBS
    • Enhancing and optimizing the hotel website needs to be the top priority for any hotelier
    • Your hotel website becomes an Internet destination for travelers around the world
    The hotel website has become the first, the only, and in many cases, the last point of contact with the travel consumer … that is why hotel must mind : Sources: eyefortravel.com and HeBS
  • THE WEB AND ON-LINE BUSINESS IS TOO FAST 4 U !!!
  • YOU MUST CHOOSE THE RIGHT PARTNER IN TERMS OF KNOW HOW, DEVELOPMENT, TECHNOLOGY, PEOPLE AND PHILOSOPHY
  • Trust in international leading online hotel marketing and technology company providing innovative promotion solutions that successfully boost direct hotel website bookings WANT A PARTNER OR A SUPPLIER ? Do you have appropriate knowledge in the on-line business and the right people working in-house for you “on the web” ? UNFORTUNATELY ANYONE CANNOT DO ANYHTING
    • A unique shared risk business model (partner or supplier)
      • A partner works with you and invests own money in your website’s success.
      • Your guarantee of performance = success of your partner
          • measure of success, and compensation, is directly related to how well your hotel brand will get known and increase online bookings
  • Website REVENUE Website CREATION Website INTEGRATION
      • BOOKING ENGINE
      • BENCH MARKING (RATE CHECKER)
      • RATE UPDATER
      • SEM
      • PAY PER CLICK
      • GOOGLE ANALYTICS
      • YIELD MANAGEMENT
      • GUEST COMMENTS
      • SOCIAL NETWORKS
      • NEWSLETTER TOOLS
      • DISTIRIBUTION
      • PMS
      • I-PHONE – PDA
      • DESIGN
      • SEO
      • CMS
      • HOSTING
      • PICTURES
      • E-BROCHURE
      • VIRTUAL TOURS
      • PLATFORM
      • GOOGLE MAPS
    • “ SERVICE AND PEOPLE” (hotel, partners and suppliers MUST)
      • experience in hotel management and e-marketing
      • assistance in your daily operations
      • business analysis and expert support through regular, face-to-face meetings
      • skills and know how in Internet strategy from website optimization to performance appraisal
        • Results in increased revenue optimization
    • HOW CAN I INCREASE RESERVATIONS ON MY WEBSITE ?
    • MEMO
      • Long and detailed meeting with your on-line business partner or supplier (actual or potential) and ask how the web project is being developed and what will be done in the next steps.
      • Get details from your partner or supplier on their human resources involved in this project : number, know-how and background.
      • Ask your partner or supplier operational procedures they intend to apply to your project an more general with their approach will be for future developments.
      • Get internal human resources with appropriate skills and know-how.
      • Don’t think at the e-commerce world with the exact hospitality approach
    • A key player
      • More than 4500 customers worldwide
      • 800 hotels in Italy and 30 groups and chains
      • Partnerships with major players
        • Micros, IDeaS, Google, Orange, Tripadvisor,
        • … …
      • At the forefront of innovation
        • Member of Hotel Technology Next Generation (HTNG)
      • FastBooking at a glance
      • A global company
      • Created in 2000
      • Offices in France, Italy, U.S.A., Singapore, India
      • One of the first Internet Pure Players in the industry
      • 160 hospitality specialists and Internet experts on 3 continents
  • Thank you ! FastBooking World Headquarters 66, rue Pierre Charron 75008 Paris - France Tel: +33 (0) 1 44 71 05 05 FastBooking Italy Via Don F. Tosatto, 135 30174 Venezia Mestre - Italy Tel: +39 041 532 19 19 FastBooking The Americas Empire State Building 350 Fifth Avenue Suite 4613 New York NY 10118-4613 - USA Tel: +1 212 500 5950 FastBooking Asia 13A, Neil Road Singapore 088810 - Singapore Tel: +65 6223 2730