Job Seeker Presentation: Building The Brand Called You


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How does personal branding impact your job search? This presentation goes through the steps of how you can build your personal brand to find your next career opportunity. Presentation made available by the Jobing Foundation.

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  • This presentation is about developing a personal brand. How you act before, during and after the job search has a strong impact on how others see you both for this job as well as for your future ability to receive promotions or your next job. Presentation is designed to be 45 minutes, but can be shortened by skimming over select slides. And can be lengthened by adding discussion areas. Future note pages list potential discussion points.
  • This is a great interactive slide to discuss what goes into a “brand”. What does the audience think is the brand? Just the logo? The name? Is there a difference between the brand of a product and a company brand?
  • Interactive – reactions to brands
  • Interactive – who are these people? Is there a “brand” attached to their persona?
  • Interactive – Have students stand up and present their 30-second commercial (only for 1 hr or greater presentations). Provide feedback. Give an example of a 30-second commercial for yourself.
  • Brand is not just about the resume and the application.. It’s how you carry yourself, what you can do to impress. Interactive – have students give examples of what is good/not so good.
  • Include selling points in your resume. Quantify/Qualify statements. Give an example of how to quantify. Example: Received top quality service award 3 months in a row because of client comments submitted regarding customer service received
  • Discuss basics of the resume. Importance of making resume customized to the job. Rule of thumb – physically pick up a piece of paper with 1/3 of the paper above the thumb. This is a visual about how important it is to tell the recruiter why you fit the job. And that it’s not their job to read between the lines to figure it out.
  • Digital Footprint = how does it look to employers? Social networking sites profiles (MySpace, Facebook, etc.). Where else does your name appear on the internet?
  • Interactive – What is proper etiquette for thank you note (generations discussions)? What is appropriate follow up? -- How to get a response?
  • The job search does not stop with the offer letter. And how you act every day on the job affects your ability to receive a promotion, and a future job.
  • Job Seeker Presentation: Building The Brand Called You

    1. 1. Building the Brand Called You
    2. 2. What is a Brand? <ul><li>Name, Logo, Visual Elements/Symbols </li></ul><ul><li>Perceived Quality </li></ul>
    3. 3. Brands We Know <ul><li>Why do we buy certain brands? </li></ul><ul><li>Competitive Advantage </li></ul><ul><ul><li>Do you have a different perception of the brands? Loyalty? </li></ul></ul><ul><ul><li>What is the risk of buying a certain brand versus another? </li></ul></ul><ul><ul><li>Strong Brand = Strong $ales </li></ul></ul>
    4. 4. How do you feel about a particular brand?
    5. 5. Your Brand <ul><li>So… you’re not Coke… what is in your brand? </li></ul><ul><li>Your personal brand is a combination of: </li></ul><ul><ul><li>YOU </li></ul></ul><ul><ul><ul><li>including your skills, experience, personality, etc. </li></ul></ul></ul><ul><ul><li>+ YOUR PACKAGING </li></ul></ul><ul><ul><ul><li>including your personal presence, cover letter, resume, interview skills, etc. </li></ul></ul></ul>
    6. 6. Your 30-Second Commercial <ul><li>Your 30-Second Commercial </li></ul><ul><ul><li>Who are you? </li></ul></ul><ul><ul><li>What qualities do you bring to the table? </li></ul></ul><ul><ul><li>How is the packaging? </li></ul></ul>
    7. 7. Building a Strong Personal Brand <ul><li>Value adds </li></ul><ul><ul><li>A degree is not always enough </li></ul></ul><ul><ul><li>Internships, apprenticeships, volunteering </li></ul></ul><ul><ul><li>Who you know… networking, professional associations </li></ul></ul><ul><ul><li>Experience </li></ul></ul><ul><li>Attitude! </li></ul><ul><ul><li>Class, manners – Why they matter </li></ul></ul><ul><ul><li>Generation X and Y </li></ul></ul><ul><ul><li>Opportunity v. expectations – The value of being positive </li></ul></ul>
    8. 8. Focus on Your Selling Points <ul><li>Why should an employer hire you </li></ul><ul><li>Know the employer’s needs </li></ul><ul><li>Selling Points are: </li></ul><ul><ul><li>What you LIKE to do </li></ul></ul><ul><ul><li>What you do WELL </li></ul></ul><ul><ul><li>What you want to LEARN </li></ul></ul><ul><ul><li>What VALUE you will bring </li></ul></ul><ul><ul><li>How these fit with EMPLOYER’S NEEDS </li></ul></ul>
    9. 9. Package Your Brand – Resume/Cover Letter <ul><li>Your brand in words </li></ul><ul><li>Cover letter should trumpet your accomplishments </li></ul><ul><li>Most important at the TOP – make it stand out </li></ul><ul><ul><li>Education, skills, experience, objective </li></ul></ul><ul><li>Quick scan </li></ul><ul><ul><li>Rule of thumb (Grab a piece of paper… an interviewer will read whatever is above the thumb!) </li></ul></ul><ul><ul><li>Average recruiter’s time on one resume is about 10 seconds </li></ul></ul>
    10. 10. Market Your Brand <ul><li>Distribute your resume </li></ul><ul><ul><li>Post your resume online </li></ul></ul><ul><ul><li>Apply only to jobs that fit you </li></ul></ul><ul><li>Network, Network, Network </li></ul>
    11. 11. Market Your Brand <ul><li>Make contact with the employer through: </li></ul><ul><ul><li>Personal introductions </li></ul></ul><ul><ul><li>Resume </li></ul></ul><ul><ul><li>Phone </li></ul></ul><ul><ul><li>Email </li></ul></ul><ul><li>Keep track of contacts </li></ul><ul><li>Be respectful of their time </li></ul>
    12. 12. <ul><li>Prepare for the interview through company website </li></ul><ul><li>Search engines </li></ul><ul><li>Social Networks </li></ul><ul><li>What’s your digital footprint? </li></ul>Protect Your Brand
    13. 13. Apply Your Brand - Interview <ul><li>Appropriate attire </li></ul><ul><li>What to take </li></ul><ul><ul><li>Research </li></ul></ul><ul><ul><li>Resume </li></ul></ul><ul><ul><li>Questions </li></ul></ul><ul><ul><li>Portfolio/binder </li></ul></ul><ul><ul><li>Notepad and Pen </li></ul></ul><ul><li>Confidence </li></ul><ul><li>Firm hand shake </li></ul><ul><li>Business card etiquette (actually look at it!) </li></ul><ul><li>Listen for verbal cues – use their language </li></ul><ul><li>Watch for visual cues – body language </li></ul><ul><li>Be prepared for common questions… behavioral questions </li></ul><ul><li>Ask questions. Learn about company culture. </li></ul>
    14. 14. Support the Brand – Following the Brand <ul><li>Thank you note </li></ul><ul><li>Appropriate follow up </li></ul>
    15. 15. Living the Brand – The New Job and Beyond <ul><li>Impression on the job </li></ul><ul><li>Continuous learning </li></ul><ul><li>Setting goals, taking control of your career </li></ul>
    16. 16. Thank You! <ul><li>Questions? </li></ul><ul><ul><li>Your Name Your Email Your Phone # </li></ul></ul>