Transcript of "Treat your candidate as the consumer they are "
Julie Bishop is the Founder ofhttp://www.jobhop.co.uk
What’s the impact of candidate experience on consumer preferences ?
Consumer Candidatephotos by Stuart Miles How you treat the “job customer” can inﬂuence the “product customer” Treat your candidate like you’d treat a customer
77% of job seekers willtell others if they ’ve had a neg ative experience when applying for a job 52% said a bad interview would influence theirbuying decisions from that company again in the f uture
Every candidate should be told what the Recruitment process looks likeDoes your candidate know what the Recruitment process lookslike?When you apply for a job you will know within 14 days by email whether wewould like to skype interview or telephone interview youWithin 7 days of that interview you will be notiﬁed by email if we would like a faceto face interview with you.Once a date & time has been arranged then a conﬁrmation email will be sent alongwith details of what the interview process is like, including the length of time.After the interview you should tell them exactly how to contactyou or your colleague, should there be questions afterwards. Youshould also say when you will be getting back to them regarding ifthey were successful for the position or not.
photo by Stuart MilesWhy does the interview experience have to feel negative to candidates? They’re nervous before attending the interview They’ve probably spent hours researching your organisation They’ve told their family and friends that they have an interview at your company How awful for them not to hear anything after the event Candidates are entitled to some closure
Every applicant should know why they never received an interviewEvery candidate should know why they weren’t successfulEvery candidate should be given good feedback afterwardsEvery applicant/candidate should be encouraged to be advocates Think about how many connections your applicant/candidate may have picture by Master Isolated images
Empowered Candidates with connections everywherepicture by SMarnard
• How many candidates would say no to your organisation based on what they’ve come across on the internet ?• How many have heard that you never get back to applicants?• How many have heard the myth that C.Vs get sucked into a black hole at your company?• How many would never buy your product ever again because of the bad interview their friend on Facebook had with you?
Employment brandYour Employment Brand should start right at the very beginningThe beginning being the process of acquiring talent Your Employment Brand should include a pledge for applicants Contact email@example.com to ﬁnd out more on Employment Branding
When you interview someone the top 5 reasons why a candidate feels satisﬁed are emotion based Top 5 drivers They are welcomed in a warm way The interviewer shows genuine interest They are treated in a friendly way They are treated in a personal way They are made to feel at ease
JobHop can help you with:Employment BrandingTalent CommunitiesSocial RecruitmentSocial Recruitment TrainingSocial Recruitment Packages Follow me on Twitter @jobhopjulie