Personal Branding 2011
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Personal Branding 2011

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Presentation to Business Lawyers Network October 2011

Presentation to Business Lawyers Network October 2011

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  • 1. Personal Branding using LinkedIn
  • 2. Is it the one that you want? You already represent a brand
  • 3. Tom Peters 1997
  • 4.
    • Personal Brand =
    • “ A person, name, term, sign, symbol or design, or a combination of these, intended to
    • identify the goods or services of one seller, or group of sellers, and to
    • differentiate them from those of competitors” (American Marketing Association 2007).
  • 5.  
  • 6. Think I nc.
  • 7. The Personal Branding Cycle
  • 8. What solutions are you selling?
  • 9. Who is your exact target?
  • 10. What’s your message?
  • 11. LinkedIn: helps identify what we are selling and differentiate from competitors
  • 12. Temporarily Shut Off Notifications
  • 13. Being Found
  • 14. Being “Findable” by the Right People
  • 15.  
  • 16. How Do You Make Page 1?
  • 17. Complete Required Fields
  • 18. 100 Completeness =
    • Current role
    • Two previous roles
    • Education
    • Picture
    • Summary
    • Specialties
    • Recommendations (5% for each of 3)
  • 19. Use Key Words
  • 20. Shared Connections & Groups
  • 21. Differentiation
  • 22. Differentiate in the Headline Section
  • 23. Convey Credibility & Solutions
  • 24. Use Target Appropriate Social Tone
  • 25. Be Seen as a Subject Matter Expert
  • 26. Become a Subject Matter Expert
  • 27. Presentations & Expert Answers
  • 28. Plug into Referral Pipelines
  • 29. Develop Networks with Potential Referral Sources
  • 30. Connect Using Q & A
  • 31. Personal Branding using LinkedIn