Assignment #5: Publics
Upcoming SlideShare
Loading in...5
×
 

Assignment #5: Publics

on

  • 750 views

Assignment #5 for the Media Strategy in Digital Communication course at the Copenhagen Business School, Spring 2011.

Assignment #5 for the Media Strategy in Digital Communication course at the Copenhagen Business School, Spring 2011.

Statistics

Views

Total Views
750
Views on SlideShare
747
Embed Views
3

Actions

Likes
0
Downloads
1
Comments
0

3 Embeds 3

https://retorica.wikispaces.com 1
http://joaoramosdk.wordpress.com 1
http://www.linkedin.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Assignment #5: Publics Assignment #5: Publics Presentation Transcript

  • Assignment #5Media Strategy in Digital CommunicationCopenhagen Business School
  • Assignment #5: PublicsMedia Strategy in Digital CommunicationCopenhagen Business School
  • Today we’ll be analysingour publics.
  • Today we’ll be analysingour publics.Smith’s Phase One, Step 3(A)
  • 1Who are the major publics foryour organization?
  • 1Who are the major publics foryour organization?CustomersProducersEnablersOpinion leaders
  • 2Who are the key publics forthis situation?
  • 2Who are the key publics forthis situation?Well, you tell me!
  • 3Who are the intercessory publicsor major opinion leaders?
  • 3Who are the intercessory publicsor major opinion leaders?Well, you tell me!Again.
  • !
  • Polls
  • Quotes PodcastsVideos Surveys PollsScreencasts References
  • Finished? Publish on the blogs.
  • Finished? Comment on the blogs.
  • Finished? That’s it. You’ve just tricked the ninja for one more week.