Assignment #4: Organization

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Assignment #4 for the Media Strategy in Digital Communication course at the Copenhagen Business School, Spring 2011.

Assignment #4 for the Media Strategy in Digital Communication course at the Copenhagen Business School, Spring 2011.

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  • 1. Assignment #4Media Strategy in Digital CommunicationCopenhagen Business School
  • 2. Assignment #4: OrganizationMedia Strategy in Digital CommunicationCopenhagen Business School
  • 3. Today we’ll be making aPublic Relations audit.
  • 4. Today we’ll be making aPublic Relations audit.1InternalEnvironment
  • 5. Today we’ll be making aPublic Relations audit.1Internal 2 ExternalEnvironment Environment
  • 6. Today we’ll be making aPublic Relations audit.1Internal 2 External 3 PublicEnvironment Environment Environment
  • 7. 1 Internal environment Some guidelines for your analysis Performance Niche Structure Internal Impediments Ethical Base
  • 8. 2 External environment Some guidelines for your analysis Supporters Competitors Opponents External Impediments
  • 9. 3 Public environment Some guidelines for your analysis Visibility Reputation
  • 10. !
  • 11. Finished? Publish on the blogs.
  • 12. Finished? Comment on the blogs.
  • 13. Finished? That’s it. You’ve just tricked the ninja for one more week.