Assignment #10: Strategic Plan

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Assignment #10 for the Media Strategy in Digital Communication course at the Copenhagen Business School, Spring 2011.

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Assignment #10: Strategic Plan

  1. 1. Assignment #10:Media Strategy in Digital CommunicationCopenhagen Business School
  2. 2. Assignment #10: Strategic PlanMedia Strategy in Digital CommunicationCopenhagen Business School
  3. 3. Remember the strategiccommunication tacticsyou set up last week? Putthem in a plan.Smith’s Step 8
  4. 4. 1ScheduleFrequency of tactics,timeline of tasks
  5. 5. 1Schedule 2 BudgetFrequency of tactics, Item categories,timeline of tasks budgeting approach, budget management
  6. 6. 1Schedule 2 Budget 3 Who’s responsibleFrequency of tactics, Item categories, Which departments,timeline of tasks budgeting approach, which spokesperson budget management
  7. 7. Finished? Publish on the blogs.
  8. 8. Finished? Comment on the blogs.
  9. 9. Finished? That’s it. You’ve just tricked the ninja for one more week.

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