RCS Simplified: Home-Grown and Hosting Models


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RCS Simplified: Home-Grown and Hosting Models

  1. 1. RCS Simplified: Home-Grown and Hosting Models • Thank you for joining us at this FierceLive! Webinar. We will begin momentarily. • The audio will be streamed live over the Internet, so please make sure your computer speakers or headphones are turned on and your volume is turned up. • During the presentations, you can submit your questions in the “Q&A” widget to the right of this screen. The speakers will answer questions at the end of the webinar. Enjoy the presentation!Sponsor:
  2. 2. Nov 2012Simplifyingand EnablingRCS servicedelivery Kevin Mitchell @mitchellkp kmitchell@acmepacket.com
  3. 3. Acme Packet – leader in sessiondelivery network solutions Mission: enable delivery of • Founded: 2000 trusted, first-class interactive • HQ: Bedford, MA USA communications and data services across IP networks • NASDAQ: APKT • 2011 revenue: $307M • 2011 net income: $72M Solutions to enable • 850+ employees all-IP evolution  Increase revenue  Lower total cost of ownership  Maximize network agility Experienced  1,850 customers  150 IMS projectsNov 2012 Acme Packet | www.acmepacket.com 3
  4. 4. State of RCS – making progress Launched and live (or coming soon) RCS 5.1 specification is done Handset and app support grows Legacy messaging in declineNov 2012 Acme Packet | www.acmepacket.com 4
  5. 5. Decline in Mobile Messaging UsageNov 2012 Acme Packet | www.acmepacket.com 5
  6. 6. Decline in Revenue per MessageNov 2012 Acme Packet | www.acmepacket.com 6
  7. 7. RCS reality check IMS complexity and IP service delivery is business case challenging IP Multimedia Networks Legacy mobile LCS CS Network signalling Networks Client Mm Ma LeMb Mb CS AS BGCF I-CSCF Sh CS Mg Mk Cx C, D, LRF Mk Gc, Gr Mw HSS Mm Mj BGCF Mi Cx IMS- MGCF Dx SLF Ml MGW S-CSCF Dh Mg Dx Mn ISC E-CSCF Mr MRB Rc Mb Mw ISC Cr Mw MRFP MRFC P-CSCF I4 Mi Mx EATF Mp Mx Mx Rx BGCFMb Mb Mb IBCF Ici, Mm Mx Gm Ix TrGW Izi UE Ut Nov 2012 Acme Packet | www.acmepacket.com 7
  8. 8. Analysts don’t see a bright future 74 million RCS subscribers by 2016 Source: Infonetics ResearchNov 2012 Acme Packet | www.acmepacket.com 8
  9. 9. Blending of worldsTime and time again the word that is used to define the Ease of usesuccess of SMS is: ubiquity Fast to deploy Juniper Research Message in an IP-World September 2012 Time and time again, the success of OTT Interoperability communications is time. Reachability Extensibility Nov 2012 Acme Packet | www.acmepacket.com 9
  10. 10. Simplification to make sense of the RCS business case Streamline: Grow:IMS access & session management Session-aware load balancing IMS RCS NGN Mobile Enterprise Cx/Dx Residential Voice Video conferencing Telepresence Rf Presence ENUM Content & video share ISC IM & messaging e2/Ml FMC UCC Rx Cluster Rx/Rq Fixed Mobile Mobile Residential Enterprise Nov 2012 Acme Packet | www.acmepacket.com 10
  11. 11. 2 options to simplify paths to IMS SBC & IMS access & SBC & IMS access functions session managementInternet 3G LTE Internet 3G LTENov 2012 Acme Packet | www.acmepacket.com 11
  12. 12. Scaling strategies are changing Hardware systems Virtual machines Vertical scaling Horizontal scaling Elasticity Manager Virtualization Layer 12Nov 2012 Acme Packet | www.acmepacket.com
  13. 13. Key pieces to the RCS service delivery puzzle Service Reach Lawful SIP normalization intercept Firewall traversal IM, VOIP iOS support Encrypted traffic Signaling & media SecurityDoS & overload protection QoE Encryption Battery life friendly QoS marking Nov 2012 Acme Packet | www.acmepacket.com 13
  14. 14. Signaling control for RCS:protecting service availability Requirements  Granular security per service & application  User definable Key features  Signaling rate limiting  Access control lists and SIP Methods whitelists/blacklists  Topology hiding  Signaling screening = Signaling DPI  Encryption: extending RCS to WiFi/InternetNov 2012 Acme Packet | www.acmepacket.com 14
  15. 15. Preserving ubiquity anduser experience Battery life  Issue: Presence or keep-alive messages  Requirement: network sends lightweight messages to traverse NAT devices Wide handset support  Issue: iOS “multitasking” limitations  Requirement: network sends TCP traffic to keep apps awake VideoShare behind a NAT  Issue: Unidirectional communication can be blocked by NAT devices/firewall  Requirement: network makes flow bidirectional Simplify: bundle functions into access SBCNov 2012 Acme Packet | www.acmepacket.com 15
  16. 16. Lawful Intercept requirements Intercepts all communications  Replicates media (call content)  Replicates signaling (call data)  SIP, MSRP, RTP  Any SIP Method – including REGISTER, MESSAGE Interoperability with range of IMS networks Encrypted sessions (SRTP, MSRPoTLS) Simplify: combine functions in access SBCNov 2012 Acme Packet | www.acmepacket.com 16
  17. 17. Now make it global:SIP interconnect Lower TCO: interconnect for all services IPX MNO  Mobile-mobile, mobile-fixed  RCS, 2G/3G voice, VoLTE, video  Bi-lateral & IPX interconnect Secure, managed interconnect border  Security assures network availability  Layer 3-5 mediation maximizes service reach and accelerates time to market  QoE controls provide high quality Fixed 3G/LTE 2G/3G services  Dynamic, flexible routing lowers costsNov 2012 Acme Packet | www.acmepacket.com 17
  18. 18. MetroPCS selects Acme Packetfor VoLTE and RCS service Net-Net Session Director provides all IMS access functions• US mobile service provider• 9.1 million subscribers• Pioneer in flat rate, unlimited, no contract service Internet LTE• LTE deployed in all core operating markets  Accelerated time-to-market• VoLTE service launched in August 2012  Enables multivendor ecosystem  Enables secure and reliable• RCS service launched in multimedia communication October 2012 servicesNov 2012 Acme Packet | www.acmepacket.com 18
  19. 19. Summary RCS services are integral parts of all-IP evolution Service provides to leverage its strengths  Security  Reliability  Interoperability Simplicity, speed and scalability are key to making RCS work Rich functionality required to meet RCS security, interoperability and regulatory requirementsNov 2012 Acme Packet | www.acmepacket.com 19
  20. 20. Making Joyn „real‟ in Vodafone markets and beyond Phillip Carter Head of Services Architecture Vodafone Group20 C3 Vodafone Confidential | 28 November 2012
  21. 21. The Telco world is one founded on service interconnect to achieve ubiquity…….Telco Service Distribution Model OTT Service Distribution Model However…… As we transition to all IP, operators require new infrastructure to complete the map, and device development & test load becomes exponential with each new service, and each new service instance21 C3 Vodafone Confidential | 28 November 2012
  22. 22. Hosting is the key industry simplification needed to evolves operator communications services, not apps, over data MNO Platforms Under Construction MNO A RCS 5 Platform Vodafone RCS Platform…Rapid start-up ...switch when RCS5 ready MNO customer s Switch customers when MNO MNO native MNO platform is Customer Customer ready or agreement s Hosted s Hosted terminated22 C3 Vodafone Confidential | 28 November 2012
  23. 23. We have 2 architectures 1. OTT - Time to market 2. Optimised – lower latency Vodafone RCS Vodafone RCS Platform Platform SBC SBC IP BACKBONE Messaging INTERNET All traffic Hosted Operator SBC SBC SBC Country 1 Country 2 Country n Country 1 Country 2 Country n23 C3 Vodafone Confidential | 28 November 2012
  24. 24. Best Practice for Joyn on Vodafone OPTIMA Service Performance L OTT Option Option Service Experience Metrics on HSPA Requirement 2 1 ACS and IMS address resolution No address blocking  Provisioning & Support Automatic registration Header enrichment on 2G/3G   Customer support Customer care integration   Service desk 24/7 SLA with ES hub   Lawful intercept support for hosted Regulatory  X market Joyn Voce/Video Call setup time (typically < 3s)   Acme Packet SBC NN4500 with version Battery consumption  X 6.4.0 software or later over IPBBPerformance Acme Packet SBC NN4500 with version Joyn Call & Video Call conversation latency (typically < 150ms)  X 6.4.0 software or later over IPBB IM and file transfer session establishment (typically < 2s)   Acme Packet SBC NN4500 with version File transfer session establishment (typically < 1s)  X 6.4.0 software or later over IPBB 24 C3 Vodafone Confidential | 28 November 2012
  25. 25. Hosting model - Summary • Flexible options to meet requirements • White box solution + standards-based • Provides scale and preserves global reach25 C3 Vodafone Confidential | 28 November 2012
  26. 26. Questions
  27. 27. Thank you for joining us! • Thank you for joining us at this FierceLive! Webinar! • This webinar has been recorded and will be available on- demand within 24 hours. You will receive a notice when the recording is up.Sponsor: