What if it was my job was to develop apps? An industry perspective.

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Presentation for the event UAXD40, a collaborative initiative between DETI (Department of Electronics, Telecommunications and Informatics), DeCA (Department of Communication and Arts) and LED (Laboratory of Experience and Design).

The event proposes to develop ideas/projects in the area of mobile devices under the celebratory theme of the University's 40th anniversary.

http://www.led.pt/uaxd40/

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What if it was my job was to develop apps? An industry perspective.

  1. 1. What if it was my job to develop apps? An industry perspective.João RibeiroEXPERIENCE DESIGN FOR UAs 40th ANNIVERSARY @joaofribeiro
  2. 2. Chapter I INDUSTRY OVERVIEWEXPERIENCE DESIGN FOR UAs 40th ANNIVERSARY @joaofribeiro
  3. 3. Oral Health SurveyEXPERIENCE DESIGN FOR UAs 40th ANNIVERSARY @joaofribeiro
  4. 4. Oral Health Survey 6 billion people on the planet, 4.8 billion have a mobile phone while only 4.2 billion own a toothbrush SRC: Mobile Marketing Association of Asia 2012EXPERIENCE DESIGN FOR UAs 40th ANNIVERSARY @joaofribeiro
  5. 5. HUGEEXPERIENCE DESIGN FOR UAs 40th ANNIVERSARY @joaofribeiro
  6. 6. $ 100 Billion IndustrySRC: MPAA.org 2012EXPERIENCE DESIGN FOR UAs 40th ANNIVERSARY @joaofribeiro
  7. 7. EXPERIENCE DESIGN FOR UAs 40th ANNIVERSARY @joaofribeiro
  8. 8. Mobile = $1.4 Trillion IndustrySRC: Tomi Ahonen Almanac 2012EXPERIENCE DESIGN FOR UAs 40th ANNIVERSARY @joaofribeiro
  9. 9. HUGE RICHEXPERIENCE DESIGN FOR UAs 40th ANNIVERSARY @joaofribeiro
  10. 10. Smartphone vs Mobile Phones SubscribersSRC: Morgan Stanley Research 2011EXPERIENCE DESIGN FOR UAs 40th ANNIVERSARY @joaofribeiro
  11. 11. EXPERIENCE DESIGN FOR UAs 40th ANNIVERSARY @joaofribeiro
  12. 12. HUGE RICH GROWING (worldwide)EXPERIENCE DESIGN FOR UAs 40th ANNIVERSARY @joaofribeiro
  13. 13. HUGE + RICH + GROWING (worldwide) = Opportunities ;)EXPERIENCE DESIGN FOR UAs 40th ANNIVERSARY @joaofribeiro
  14. 14. 16. 182 6. 523 SRC: US Indeed.com job search 2/2012EXPERIENCE DESIGN FOR UAs 40th ANNIVERSARY @joaofribeiro
  15. 15. Chapter II IF IT WAS MY JOB TO DEVELOP APPS?EXPERIENCE DESIGN FOR UAs 40th ANNIVERSARY @joaofribeiro
  16. 16. Designer DeveloperEXPERIENCE DESIGN FOR UAs 40th ANNIVERSARY @joaofribeiro
  17. 17. Developer Designer Front-end Development Visual Design Back-end Development Interaction Design Software Architecture User Research Performance Optimization Information Architecture Security Enhancements Engagement Design Functional Testing Usability Testing … …EXPERIENCE DESIGN FOR UAs 40th ANNIVERSARY @joaofribeiro
  18. 18. Designer (Chad Hurley) Developer (Kevin Systrom)EXPERIENCE DESIGN FOR UAs 40th ANNIVERSARY @joaofribeiro
  19. 19. Designer (Chad Hurley) Developer (Kevin Systrom)EXPERIENCE DESIGN FOR UAs 40th ANNIVERSARY @joaofribeiro
  20. 20. Developer Designer Front-end Development Visual Design Back-end Development Interaction Design Software Architecture User Research Performance Optimization Information Architecture Security Enhancements Engagement Design Functional Testing Usability Testing … …EXPERIENCE DESIGN FOR UAs 40th ANNIVERSARY @joaofribeiro
  21. 21. Developer Designer Front-end Development Visual Design Back-end Development Interaction Design Software Architecture User Research Performance Optimization Information Architecture Security Enhancements Engagement Design Functional Testing Usability Testing … …EXPERIENCE DESIGN FOR UAs 40th ANNIVERSARY @joaofribeiro
  22. 22. EXPERIENCE DESIGN FOR UAs 40th ANNIVERSARY @joaofribeiro
  23. 23. EXPERIENCE DESIGN FOR UAs 40th ANNIVERSARY @joaofribeiro
  24. 24. EXPERIENCE DESIGN FOR UAs 40th ANNIVERSARY @joaofribeiro
  25. 25. EXPERIENCE DESIGN FOR UAs 40th ANNIVERSARY @joaofribeiro
  26. 26. Obrigado

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