Youtube redesign bestpractices - November 2012
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Youtube redesign bestpractices - Veja post completo http://informepublicitario.com.br/midias-sociais/youtube/youtube-novo-layout-analytics-e-outras-novidades/

Youtube redesign bestpractices - Veja post completo http://informepublicitario.com.br/midias-sociais/youtube/youtube-novo-layout-analytics-e-outras-novidades/

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Youtube redesign bestpractices - November 2012 Document Transcript

  • 1. Best Practices: Optimizing for the Improved YouTubeYouTube is evolving from a video-based site to a channels-based site, where subscriptions rule. And so, we’re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hat You Can Do:Channel Metadata: Due to the increased prominence of channels and channel recommendations through-out the site, it is critical to have strong channel titles, avatars, and descriptions.B( The Channel Avatar(%$(+"(+/(5+0!(,-%(,-!.")%&(%,-&"$(+()*"($%)"9 B( ?"47$(!-%$"(-<-!""$$(/+!(30!!")($02$3!%2"!$ B( Used in search, suggestions and recommendations, and now on the watch page and in comments B( F-."($0!"()*"(-6-)-!(%$(3+,7"44%&;("5"N3-)3*%&(-#(3+,,0%3-)"$()*"(3*-"4(3+3"7)9 B( K+0!(>*-"4(H6-)-!(<%44(-77"-!(%(,-5(#%O"!")($%I"$(-3!+$$(K+0L02"9(F-."($0!"(%)(4++.$(34"-!( %($%I"$(2%&(-#($,-449(B( P45()*"(1!$)(QRS(3*-!-3)"!$(T+!(+/)"(/"<"!UV(+/(5+0!(Channel Description(-77"-!("G)()+(5+0!(-6-)-!( across the the site. B( K+0!(3*-"4($*+04#(2"($0,,"#(07(3+3%$"45(-#(3+,,0%3-)"(<*-)()*"(3*-"4(%$(-2+0) B( >+,7"4(0$"!$()+($02$3!%2"(25(/"-)0!%&(."5()-4")(-,"$(-#(3*-"4($02W"3)(,-))"!9B( The Channel Title;(!-)*"!()*-(5+0!(0$"!-,";(%$(0$"#(%(,-5(4+3-)%+$()*!+0&*+0)()*"($%)"(%340#%&( search and recommendations.B( L57"(5+0!(>*-"4(-,"(%)+(K+0L02"($"-!3*()+($""(*+<(5+0!(>*-"4(%$(2"%&(7!"$")"#()+(6%"<"!$;( -#(,+#%/5()*"(%)",$(,")%+"#(-2+6"(TH6-)-!;(L%)4";(-#(X"$3!%7)%+V(-$(""#"#9
  • 2. Video metadataH$()*"(/""#(2"3+,"$(-(2%&&"!(7-!)(+/()*"(K+0L02"("G7"!%"3";(-%4%&(5+0!(,")-#-)-(%$(!"-445(%,7+!)-)9B( Make sure that titles(4"-#(<%)*()*"(,+$)(3+,7"44%&(."5<+!#$Y($-6"(2!-#%&(/+!()*"("#(+/()*"()%)4"9B( On the new YouTube homepage, now more of the description(%$(6%$%24"(/+!("-3*(6%#"+9(M!+6%#"()*"(,+$)( %)"!"$)%&(%/+!,-)%+(1!$)($%3"()*%$(%$(,+$)(4%."45()+($*+<(07(<%)*(5+0!(6%#"+(+()*"(*+,"(7-&"9 B( X"$3!%7)%+$($*+04#(-4$+(+O"!(4%.$()+()*"($02$3!%2"(7-&";(74-54%$)$;(-#()*"(3*-"4(7-&";(20)( links should follow descriptive information about the video.Sharing playlistsJ"@6"(07#-)"#()*"(74-54%$)(6%"<%&("G7"!%"3"()+(#%$74-5()*"(+)*"!(6%#"+$(%()*"(74-54%$)(,+!"(7!+,%")45()+(the right of the video being viewed on the watch page.B( F-."($0!"()+(30!-)"(5+0!(6%#"+$(%)+(74-54%$)$(-#($*-!"()*%$(74-54%$)(Z[;($+()*-)(6%"<"!$(3-(")"!()*%$( 30!-)"#("G7"!%"3"9(B( L*"(74-54%$)(Z[$(3-(2"(6"!5(4+&;(-#(-!"(+)("-$%45($*-!"-24"(+($+3%-4(")<+!.$9(>+$%#"!(0$%&(-(Z[( shortener such as goo.gl()+($*+!)"()*"(74-54%$)(Z[(2"/+!"($*-!%&($+(%)@$(,+!"(!"-#-24"9H4)*+0&*()*"(4++.(-#(/""4(+/(K+0L02"(*-$(3*-&"#;()*"(6-$)(,-W+!%)5(+/(+7)%,%I-)%+$(%()*"(M4-52++.(-!"()*"($-,"A(+7)%,%I%&(>-44$()+(H3)%+;(H+)-)%+$;(-#(6%#"+(,")-#-)-(-!"($)%44(3!%)%3-4(%(20%4#%&(-0#%"3"(+(K+0L02"9(P0!(*+7"(%$()*-)()*"($%)"(3*-&"$(<%44(*"47(,-."(%)("-$%"!(/+!(5+0!(30!!")($02$3!%2"!$()+(1#(-#("W+5(5+0!(3+)");(-$(<"44(-$(,-."(%)("-$%"!(/+!("<(/-$()+(1#(-#($02$3!%2"()+(5+0!(3*-"49(Now, go create something!