Facebook:Small BusinessStarter TipsConvert Visitors into Fans              Joan Witte         November 21, 2012
Facebook: Small Business Starter Tips• Have a strategy• Terms and About• Drive traffic• Make Friends• Create call to actio...
Have a Strategy First• What do you want to accomplish?• What are your brand guidelines for  your content (social issues, m...
Terms and About… Community Guidelines:                                                   Best Buy:                        ...
Drive TrafficPromote, promote, promote!• Online:   •   Website   •   Google Places   •   Bing   •   Yahoo   •   Linked in ...
Make Friends• Find your customers online• Send a special invitation via  email to your customers and  friends• Invite your...
Calls to Action                              Covers                              & Sub-pages•   Promote specials•   Featur...
www.theravenloon.com     734-646-0038
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Facebook Starter Tips for a Small Business

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This is a brief presentation that was given to Huron Valley Chamber of Commerce members on how to set up a Facebook page. It highlights the importance of having a page strategy, terms, driving traffic and creating calls to action.

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Facebook Starter Tips for a Small Business

  1. Facebook:Small BusinessStarter TipsConvert Visitors into Fans Joan Witte November 21, 2012
  2. Facebook: Small Business Starter Tips• Have a strategy• Terms and About• Drive traffic• Make Friends• Create call to actions Nov. 21, 2012 P. 2
  3. Have a Strategy First• What do you want to accomplish?• What are your brand guidelines for your content (social issues, money, taxes, endorsements)?• Do you want leads or sales?• Do you want testimonials?• How will you handle negative remarks or customer complaints?• Do you want to deepen your customer relationships? Nov. 21, 2012 P. 3
  4. Terms and About… Community Guidelines: Best Buy: Some examples of what will not be tolerated • Protect you on our wall: • Abusive, harassing, stalking, threatening or • Protect your fans personally attacking others • Defamatory, offensive, obscene, or vulgar comments • Hateful in language targeting race/ethnicity,Disney: This Page is a place for our Fans. However, we do need to have religion, gender, nationality or political beliefscertain rules. Please be aware that we do not accept or consider • Fraudulent, deceptive, misleading orunsolicited idea submissions and, also, we must reserve the right to unlawful posts/commentremove any posting or other material that we find off-topic, • Trolling or deliberate disruption of discussioninappropriate or objectionable. • Spamming in nature • Solicitation of goods or services Contact info: • Uploading files or links that contain viruses or programs that could damage the operation • Description of services/products of other people’s computers • Anything to do with a legal issue, legal case, • Physical address or attorneys. This includes legal action involving Best Buy, soliciting individuals to • Phone engage in legal action against Best Buy, or offering other legal advice. • Email • Posting of any personal information including, but not limited to, email address, • Google Map phone number, and/or order number Nov. 21, 2012 P. 4
  5. Drive TrafficPromote, promote, promote!• Online: • Website • Google Places • Bing • Yahoo • Linked in • Email signature • Constant Contact • Facebook ads (local)• Offline: QR code • Business card • Brochures • Flyers • Ads • Posters • Sign in your store Nov. 21, 2012 P. 5
  6. Make Friends• Find your customers online• Send a special invitation via email to your customers and friends• Invite your newsletter subscribers• Seek out business partners• Use Facebook social plug-ins on your website and blog• Send an invitation to your personal friends (but don’t bug them) Strive for engagement: quality over quantity . Nov. 21, 2012 P. 6
  7. Calls to Action Covers & Sub-pages• Promote specials• Feature a service• Run Contests• Add a catalog• Feature a service• Focus on a fan/customer Nov. 21, 2012 P. 7
  8. www.theravenloon.com 734-646-0038

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