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  • 我们不是把我们的听众送入一个超市或迷宫,然后 say good luck. 我们要把我们的听众带到一个我们希望他们达到的目标,这个目标明确且别致
  • IBM Confidential
  • IBM Confidential
  • 3 “S” can be used in one presentation, depends on which order works best for your particular presentation and audience and your preference. For example, you can start with a story, then an exercise , summary with an evidence and end the section with story again.
  • 连贯和统一

Joan effective presentation what the audience wants 0621 Joan effective presentation what the audience wants 0621 Presentation Transcript

  • Effective Presentation What the audience wants us… Joan Shi
  • Tough Interview Questions Change We Need What’s Wrong?
  • The definition of an Effective Presentation : Intellectual Power to move audience to new way of thinking and emotional power to move then to new ways of behaving.
  • The definition of an Effective Presentation : A Good Presentation delivers Content An Effective Presentation delivers Results
  • The definition of an Effective Presentation : Not to Inform But to Influence
  • The definition of an Effective Presentation : It’s not about what you said It’s about what they remembered
  • The definition of an Effective Presentation : So… It’s not about speaking It’s about Engagement
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  • Tough Interview Questions The Audience Wishes
  • Tough Interview Questions Survey Question: Give me YOUR 3 things you wish speakers would do better, or not do at all!
  • 19 responses : Be engaging; Involve the audience; Conversation not presentation 14 responses: Do not read the slides 9 : Focus on the message; avoid lengthy self-promotion 8 : Better (more) visuals/diagrams/stats/other media 8 : Show passion; Show enjoyment; Smile; Relax 8 : Clear, simple, and useful messages and language
  • Tough Interview Questions 6: Do not use Powerpoint (or “bullets”) at all 6: Do not go over time 6: More time for Q&A / Answer questions thoughtfully 5: Use stories / metaphors 5: Challenge the audience; Don’t “dumb it down” 4: Know your audience 4: Better takehome handouts (not Powerpoint slides) 3: Make your presentation fun 3: Use humor (but only if you are funny) 2: Answer “what’s in it for me” 16 other responses which didn’t “match up” with others, such as “ be confident “, “ practice “, and (one that I’ll certainly remember) “ Don’t wear ties with horrible patterns and mismatched colors “
  • Tough Interview Questions Be engaging; Involve the audience; Conversation, not presentation
  • Tough Interview Questions
      • Non-Delivery
      • Delivery
  • Tough Interview Questions
      • No delivery can save a presentation that has a poor content.
  • Tough Interview Questions
    • Personalize your presentation
    • Prepare outstanding content
        • Strong Point of View
        • Strong Opening and Closing
        • The Three “S” Advantage
    • 3. Use superior organization
  • Personalize your presentation by knowing your audience
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  • Beliefs Concerns Expectations… on me Dispositions – Right?
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  • To make that roadmap I should Inform Persuade Motivate Inspire
  • Tailor for your audience
    • Personalize your presentation
    • Prepare outstanding content
    • Use superior organization
  • 1. Strong Point of View
  • Tough Interview Questions
  • Tough Interview Questions
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  • Martin Seligman’s interview with CNN
  • What you deliver is not the information but your understanding of the information
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  • This is NOT …
  • This is…
  • This is…
  • This is…
  • This is…
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  • You have to know you own message and where it going. Many speakers don’t know their message strongly, clearly and concisely enough and that’s the main reason why audience cannot follow. -- Craig Valentine, 1999 world champion of public speaking
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  • Tough Interview Questions 2. Powerful Beginning and Endings
  • Tough Interview Questions
  • Tough Interview Questions
  • Tough Interview Questions
  • Tough Interview Questions
  • Tough Interview Questions
  • Tough Interview Questions The first The recent Open Strong Close Strong
  • Open Strong Close Strong 25 % impact
  • Tough Interview Questions Open Strong 90 second to engage with your audience
  • Step 2 Structure: To get a clear head (continued)
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  • End your speech with an attitude not a platitude. A Bang!!!
  • End Your Speech on a High Note
    • Bookend Closing - refer back to your opening, reiterate the message you want your audience to remember
    • Challenge Closing - Challenge your audience to apply what you have told them in the speech.
    • Repetitive Closing – Find a phrase and structure it in a repetitive format that strikes the cadence of a drummer, building to a crescendo ending of a motivational speech
    • Sing Song Closing - Ask the audience to repeat a phrase that you used several times in your speech.
    • Call-back Closing - Refer back to a story you told where some activity was not fully completed.
    • Quotation Closing
  • Tough Interview Questions 3. The Three “S” Advantage
  • Tough Interview Questions S tory (Hey, You, See, So) S timulation (Exercise) S ummary of Scientific Evidence (Statistics)
  • Tough Interview Questions Conversational Presentation
  • Tough Interview Questions 1. Always be talking to someone 2. Talk to one person at a time – spend a few moments with this person. 3. Imagine that you’re having a one-on-one conversation with that person. Let the other people in the room disappear from your consciousness for that time.
  • Tough Interview Questions
    • Personalize your presentation
    • Prepare outstanding content
    • Use superior organization
  • Tough Interview Questions Exercise Time
  • Tough Interview Questions
  • A superior organization helps the audience Understand and Remember the content more effectively.
    • Tell them, tell them and tell them - Numbering and grouping points, Acronym – 按字母缩写
    • Problem and solution
    • Issue and action
    • Opportunity and leverage
    • Form and function
    • Feature and benefits
    • Cause and effect
    • Argument and clarification
    • Compare and contrast
    • Advantages VS Disadvantages
    • Chronological
    • Spatial
  • Tough Interview Questions
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  • Tough Interview Questions Survey Question: Give me YOUR 3 things you wish speakers would do better, or not do at all!
  • Tough Interview Questions 6: Do not use Powerpoint (or “bullets”) at all 6: Do not go over time 6: More time for Q&A / Answer questions thoughtfully 5: Use stories / metaphors 5: Challenge the audience; Don’t “dumb it down” 4: Know your audience 4: Better takehome handouts (not Powerpoint slides) 3: Make your presentation fun 3: Use humor (but only if you are funny) 2: Answer “what’s in it for me” 16 other responses which didn’t “match up” with others, such as “ be confident “, “ practice “, and (one that I’ll certainly remember) “ Don’t wear ties with horrible patterns and mismatched colors “
  • Tough Interview Questions
    • Personalize your presentation
    • Prepare outstanding content
      • Strong Point of View
      • Strong Opening and Closing
      • The Three “S” Advantage
    • 3. Use superior organization
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  • Complex back to simple
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  • Set Your Stage Practice makes perfect
  • Thank You and Good Luck [email_address]