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Managing Stakeholders
 

Managing Stakeholders

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Presents an easy-to -understand approach for managing multiple project stakeholders.

Presents an easy-to -understand approach for managing multiple project stakeholders.

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    Managing Stakeholders Managing Stakeholders Presentation Transcript

    • Managing stakeholder relations
      Joan Starr, @joan_starr
      California Digital Library
    • Managing stakeholder relations
      A stakeholder is…
      a person, group or authority who is involved in or may be affected by project activities (i.e. has a ‘stake’ in the project).
    • Managing stakeholder relations
      A stakeholder can…
      act against the project if his/her needs
      are not considered.
    • Managing stakeholder relations
      Low (or late) stakeholder involvement can lead to unpleasant surprises:
      Last-minute new requirements
      Political booby traps
      Foot-dragging during implementation
    • Managing stakeholder relations
      The solution:
      Regular communication
      Structured participation
    • Managing stakeholder relations
      Step 1: Identify the project’s stakeholders:
      Internal to your immediate organization
      Part of your larger community
      External constituencies
    • Managing stakeholder relations
      Step 2: Determine the stakeholders from whom you would accept a request (or demand) for change.
    • Managing stakeholder relations
      Step 2: Determine the stakeholders from whom you would accept a request (or demand) for change.
      These are your primary stakeholders.
    • Managing stakeholder relations
      Step 3: Establish a plan for regular communication with the primary stakeholders.
    • Managing stakeholder relations
      Step 3: Establish a plan for regular communication with the primary stakeholders.
      The plan must:
      • accommodate two-way exchange;
      • and be optimized for the capacities and circumstances of the primary stakeholders.
    • Managing stakeholder relations
      Step 3: Establish a plan for regular communication with the primary stakeholders.
      For example:
      • Periodic status reports;
      • Regular conference calls and web presentations;
      • On-site visits and demonstrations.
    • Managing stakeholder relations
      Step 4: In your project plan, build in meaningful tasks that involve stakeholders.
    • Managing stakeholder relations
      Step 4: In your project plan, build in meaningful tasks that involve stakeholders.
      For example:
      • Kick-off meeting participation;
      • Requirements gathering activities;
      • Steering group to arbitrate scope changes;
      • User acceptance testing.
    • Managing stakeholder relations
      Remember: The larger and more complicated your project, the more attention you need to pay to communication and stakeholder involvement.