Managing Stakeholders

Managing stakeholder relations
Joan Starr, @joan_starr
California Digital Library

A stakeholder is…
a person, group or authority who is involved in or may be affected by project activities (i.e. has a ‘stake’ in the project).

A stakeholder can…
act against the project if his/her needs
are not considered.

Low (or late) stakeholder involvement can lead to unpleasant surprises:
Last-minute new requirements
Political booby traps
Foot-dragging during implementation

The solution:
Regular communication
Structured participation

Step 1: Identify the project’s stakeholders:
Internal to your immediate organization
Part of your larger community
External constituencies

Step 2: Determine the stakeholders from whom you would accept a request (or demand) for change.

Step 2: Determine the stakeholders from whom you would accept a request (or demand) for change.
These are your primary stakeholders.

Step 3: Establish a plan for regular communication with the primary stakeholders.

The plan must:
accommodate two-way exchange;
and be optimized for the capacities and circumstances of the primary stakeholders.

For example:
Periodic status reports;
Regular conference calls and web presentations;
On-site visits and demonstrations.

Step 4: In your project plan, build in meaningful tasks that involve stakeholders.

Step 4: In your project plan, build in meaningful tasks that involve stakeholders.
For example:
Kick-off meeting participation;
Requirements gathering activities;
Steering group to arbitrate scope changes;
User acceptance testing.

Remember: The larger and more complicated your project, the more attention you need to pay to communication and stakeholder involvement.

Managing Stakeholders

by Joan Starr on Feb 17, 2010

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