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Digital Marketing - Singapore SEO Agency

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Contact us at info@advantageseo.net for more details.

Contact us at info@advantageseo.net for more details.

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    Digital Marketing - Singapore SEO Agency Digital Marketing - Singapore SEO Agency Presentation Transcript

    • AdVantage SEO
      Search Marketing Agency
      October 2010
      Search Engine Optimisation | Pay-Per-Click | Social Media Marketing | Web Design
    • About AdVantage SEO
    • About AdVantage SEO
      • Search Marketing Agency
      • Team of veterans with more than 20 years experience
      • Executed digital campaigns in our previous capacity for:
    • Who We Are…
      AdVantage SEO was founded by Adrian Ang and a group of online marketing practitioners who, collectively have over 20 years of online marketing experience.
      Individually, Adrian had been in the online advertising industry for 10 years. He had joint the online industry early, even before the “Dot com” era started in Singapore.
      Adrian is equipped with a wide ranging advertising experience from his stay with Singapore Press Holdings (AsiaOne), Zenith Media (Zed Digital), Blu Inc, Yellow Pages (Internet) and Kompass SEA.
    • Who We Are…
      He was last hired as the Digital Manager with Zed Digital to head out the digital expertise for its key account, Hewlett Packard. He is involved in both regional and local marketing strategies and plans which helped made HP a preferred IT brand today.
      With a strong background in online directories and passion for Search Marketing, Adrian forge ahead to set-up this entity to help clients leverage on the benefits of search engine marketing and build themselves a business AdVantage over their competitors.
    • Strategic Partners
      • Sponsor at ad:tech 2010
      • Strategic SEO Partner of StarcomMediavest Worldwide
      • Official Search Marketing Partner of Asia Business Forum
      (Part of the EuroMoney Group)
    • Speaking Engagements
    • Speaking Engagements
      • Speaker at ad:tech 2010
      • Speaker at Youth Marketing Asia 2010
      • Speaker at Global Brand Management
      and Innovation 2010
      • Panelist at PR & Media World
      Congress 2011
    • Who had we worked with?
    • Who had trusted us…
    • What do we do?
    • What can we do…
      • Search Engine Marketing
      • Online Advertising
      • Mobile Marketing
      • Email Marketing
      • Social Media
      • Rich Media Advertising
      • Viral Marketing
      • Media Planning
      • Site Analytics
      • Integrated Marketing
    • SEO Strategy
    • SEO Strategic Approach – 3 Step Process
      OPTIMISATION IMPACT
      µ CURVE
      DEGREE OF RELEVANCE
      & SERP RANKING
      INCREMENTAL IMPACT
      THRESHOLD LEVEL OF IMPACT
      STEP 1 (BASIC)
      STEP 2 ( INTERMEDIATE)
      STEP 3 ( ADVANCED LEVEL)
      INTEGRATION OF SEO WITH SITE ARCHITECTURE & KEY SEO FACTORS WITHIN THE STYLE GUIDES & STANDARDS
      CONTENT OPTIMISATION & INTERNAL LINK BUILDING STRATEGY
      AUDIT, IDENTIFICATION OF GAPS & SET BENCHMARKS
      We are here
    • SEO Deliverables
    • SEO Strategic Approach – Detailed 12 Step Process (On Page)
      URL re-engineering
      Website & Strategic Competitor Analysis
      Keyword Identification
      Content Re-engineering
      Rank check audit
      Code analysis
      Keyword and Page allocation
      404 SEO Friendly Page Creation
      Sitemap Creation & Optimization
      Internal Management
      Meta Tag optimization
      Anchor Text Optimisation
    • SEO Strategic Approach – 3 Key Steps (Off Page)
      Development of a Link Building Strategy
      Execution of Ongoing SEO Link Building
      Search Engine Optimization Reporting
      Keyword Ranking Report
      Pages Indexed in Google and Yahoo
      Backlinks in Google and Yahoo
      GooglePageRank
      Additional data on page visits, page views, referrals
      (* condition that website analytics is set-up and data provided)
    • SEO Scope Of Work
    • SEO Scope of Work
    • Case Study
    • Agency Client:
      International Paint Company
      THE CHALLENGE
      THE APPROACH
      Competitor analysis
      Site Audit (Detailed 40 page audit and SEO Best Practices)
      Keywords Analysis & Recommendations
      On-page recommendations, approval and execution.
      Off-page optimization (Link Building Strategies)
      Client was starting on Search Marketing Campaign.
      They found direct competitor is ranked above them for “paints” which is highly competitive.
    • SEO Site Audit: Findings
    • Organic Visits vs Total Site Visits : August 2010
      ACHIEVEMENTS:
      Overall Organic traffic improvement of 343% in 11 months!
    • Lesson Learnt:
      Even if you have good content (keyword rich) in your site, you may still be missing the boat!
    • Client Testimonials
      “It was a good experience to have AdVantage SEO managed our client’s SEO campaign.
       
      AdVantage SEO started working with us in end September 2009 and had helped our client achieved Top 10 ranking in Google Singapore in less than 3 months.
       
      According to Google Analytics results, AdVantage SEO had helped our client increased organic site visits by 190%.
       
      We are really happy with the results thus far and are extending our working relationship with them as our strategic SEO partner.”
       
      Ms Elaine Poh
      Director
      Starcom Media Worldwide
    • Client Testimonials
      “AdVantage SEO had proven themselves in helping Weiken.comincreased our site traffic in less than two months.
      They had helped us expanded more keywords which would not had found us previously. 
      AdVantage SEO has exceeded our expectation for their customer service and fast response time.
      We had also introduced their services to our business partner.”
      Vincent Neo, Managing DirectorWeiken.com Interior Design Pte. Ltd.
    • Client Testimonials
      “I am please to say it has been a wise decision to engage AdVantage SEO to manage our SEO campaign.
      According to Google Analytics, it showed that our site visits have increased by 46%!
      Overall Pageviews have increased by 78% with enquiries to the “Contact Us” page having an increase of 53%! This is really exciting.
      Although you only started working with us beginning end September 2009 you have helped us achieved Top 10 ranking in less than 3 months!
      We are really happy with the results thus far and shall introduce and recommend your services to business counterparts.”
      - Mak Wei Jong, Managing DirectorCotton Care
    • Client Testimonials
      “We have had a website for several years but it has mainly functioned as a source of information for patients after a consultation.
      The website, done by a top American firm, was really good but it was never picked up by the search engines.
      Advantage SEO started to help us to optimize the website to be picked up by the search engines and within a month, we started appearing among the top ten listings for some selected key words which translated into more enquiries through the website.
      They have turned our website site from being merely a resource for existing patients to a marketing tool.
      Thank you Advantage SEO."
      Dr. SL Chan,
      Aesthetic Reconstructive Jaw Surgery Pte. Ltd.‎
    • Build Yourself A Business AdVantage!
      Adrian Ang
      Business Director
      AdVantage SEO LLP
      TEL : 9450 0295
      adrian@advantageseo.net
      www.advantageseo.net