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Digital Marketing - Singapore SEO Agency

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Contact us at info@advantageseo.net for more details.

Contact us at info@advantageseo.net for more details.

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  • 1. Search Engine Optimisation | Pay-Per-Click | Social Media Marketing | Web Design Search Marketing Agency October 2010
  • 2. About AdVantage SEO
  • 3. Search Marketing Agency Team of veterans with more than 20 years experience  Executed digital campaigns in our previous capacity for: About AdVantage SEO
  • 4. Who We Are… AdVantage SEO was founded by Adrian Ang and a group of online marketing practitioners who, collectively have over 20 years of online marketing experience. Individually, Adrian had been in the online advertising industry for 10 years. He had joint the online industry early, even before the “Dot com” era started in Singapore. Adrian is equipped with a wide ranging advertising experience from his stay with Singapore Press Holdings (AsiaOne), Zenith Media (Zed Digital), Blu Inc, Yellow Pages (Internet) and Kompass SEA.
  • 5. Who We Are… He was last hired as the Digital Manager with Zed Digital to head out the digital expertise for its key account, Hewlett Packard. He is involved in both regional and local marketing strategies and plans which helped made HP a preferred IT brand today. With a strong background in online directories and passion for Search Marketing, Adrian forge ahead to set-up this entity to help clients leverage on the benefits of search engine marketing and build themselves a business AdVantage over their competitors.
  • 6. Sponsor at ad:tech 2010 Strategic SEO Partner of Starcom Mediavest Worldwide Official Search Marketing Partner of Asia Business Forum (Part of the EuroMoney Group) Strategic Partners
  • 7. Speaking Engagements
  • 8. Speaking Engagements Speaker at ad:tech 2010 Speaker at Youth Marketing Asia 2010 Speaker at Global Brand Management and Innovation 2010 Panelist at PR & Media World Congress 2011
  • 9. Who had we worked with?
  • 10. Who had trusted us…
  • 11. What do we do?
  • 12. • Search Engine Marketing • Online Advertising • Mobile Marketing • Email Marketing • Social Media • Rich Media Advertising • Viral Marketing • Media Planning • Site Analytics • Integrated Marketing What can we do…
  • 13. SEO Strategy
  • 14. STEP 1 (BASIC) STEP 2 ( INTERMEDIATE) STEP 3 ( ADVANCED LEVEL) DEGREEOFRELEVANCE &SERPRANKING THRESHOLD LEVEL OF IMPACT INCREMENTAL IMPACT AUDIT, IDENTIFICATION OF GAPS & SET BENCHMARKS CONTENT OPTIMISATION & INTERNAL LINK BUILDING STRATEGY We are here OPTIMISATION IMPACT INTEGRATION OF SEO WITH SITE ARCHITECTURE & KEY SEO FACTORS WITHIN THE STYLE GUIDES & STANDARDS
  • 15. SEO Deliverables
  • 16. Website & Strategic Competitor Analysis Keyword Identification Keyword and Page allocation Rank check audit Code analysis Sitemap Creation & Optimization Internal Management Content Re-engineering Anchor Text Optimisation 404 SEO Friendly Page Creation URL re-engineering Meta Tag optimization
  • 17. SEO Strategic Approach – 3 Key Steps (Off Page) Development of a Link Building Strategy Search Engine Optimization Reporting Keyword Ranking Report Pages Indexed in Google and Yahoo Backlinks in Google and Yahoo Google PageRank Additional data on page visits, page views, referrals (* condition that website analytics is set-up and data provided) Execution of Ongoing SEO Link Building
  • 18. SEO Scope Of Work
  • 19. Case Study
  • 20. Agency Client: International Paint Company 1.Competitor analysis 2.Site Audit (Detailed 40 page audit and SEO Best Practices) 3.Keywords Analysis & Recommendations 4.On-page recommendations, approval and execution. 5.Off-page optimization (Link Building Strategies) 1. Client was starting on Search Marketing Campaign. 2. They found direct competitor is ranked above them for “paints” which is highly competitive. THE CHALLENGE THE APPROACH
  • 21. SEO Site Audit: Findings 1 Page Size Over Limit 9 URL Canonicalization issues 2 Page Compression issues 10 Sitemap navigation issues 3 Meta Tag compliance 11 404 Error Page Management 4 Keyword Density compliance 12 JavaScript issues 5 Semantic HTML Markup Compliance 13 Meta Refresh code issue 6 URL Structure Compliance 14 Usage of Frames & Tables 7 Missing Robots.txt file 15 Internal Link Optimisation 8 XML Sitemap submission not done 16 Low quantity and quality of current Back Links
  • 22. Organic Visits vs Total Site Visits : August 2010 Month Oct '09 Mar '10 Apr '10 May '10 Jun '10 Jul '10 Aug '10 Organic 988 2,855 2,743 2,697 3,116 3,689 4,379 Total Site 17,324 11,927 15,118 16,593 17,395 19,150 21,679 Month Oct '09 Mar '10 Apr '10 May '10 Jun '10 Jul '10 Aug '10 Organic 0% 189.0% 177.6% 173.0% 215.4% 273.4% 343.2% Total Site 0% -31.2% -12.7% -4.2% 0.4% 10.5% 25.1% % change is referenced from Oct 09 baseline 0 500 1,000 1,500 2,000 2,500 3,000 Oct '09 Nov '09 Dec '09 Jan '10 Feb '10 Mar '10 Traffic Sources to site: Organic vs Total Organic ACHIEVEMENTS: Overall Organic traffic improvement of 343% in 11 months!
  • 23. Lesson Learnt: Even if you have good content (keyword rich) in your site, you may still be missing the boat!
  • 24. “It was a good experience to have AdVantage SEO managed our client’s SEO campaign. AdVantage SEO started working with us in end September 2009 and had helped our client achieved Top 10 ranking in Google Singapore in less than 3 months. According to Google Analytics results, AdVantage SEO had helped our client increased organic site visits by 190%. We are really happy with the results thus far and are extending our working relationship with them as our strategic SEO partner.” Ms Elaine Poh Director Starcom Media Worldwide Client Testimonials
  • 25. “AdVantage SEO had proven themselves in helping Weiken.com increased our site traffic in less than two months. They had helped us expanded more keywords which would not had found us previously. AdVantage SEO has exceeded our expectation for their customer service and fast response time. We had also introduced their services to our business partner.” Vincent Neo, Managing Director Weiken.com Interior Design Pte. Ltd. Client Testimonials
  • 26. “I am please to say it has been a wise decision to engage AdVantage SEO to manage our SEO campaign. According to Google Analytics, it showed that our site visits have increased by 46%! Overall Pageviews have increased by 78% with enquiries to the “Contact Us” page having an increase of 53%! This is really exciting. Although you only started working with us beginning end September 2009 you have helped us achieved Top 10 ranking in less than 3 months! We are really happy with the results thus far and shall introduce and recommend your services to business counterparts.” - Mak Wei Jong, Managing Director Cotton Care Client Testimonials
  • 27. “We have had a website for several years but it has mainly functioned as a source of information for patients after a consultation. The website, done by a top American firm, was really good but it was never picked up by the search engines. Advantage SEO started to help us to optimize the website to be picked up by the search engines and within a month, we started appearing among the top ten listings for some selected key words which translated into more enquiries through the website. They have turned our website site from being merely a resource for existing patients to a marketing tool. Thank you Advantage SEO." Dr. SL Chan, Aesthetic Reconstructive Jaw Surgery Pte. Ltd. Client Testimonials
  • 28. Build Yourself A Business AdVantage! Adrian Ang Business Director AdVantage SEO LLP TEL : 9450 0295 adrian@advantageseo.net www.advantageseo.net

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