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Bunnings - Social Media & Recruitment
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Bunnings - Social Media & Recruitment

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Social Media presentation for Bunnings National HR conference. How to use Social Media to attract & find talent. Also, creating a strong employer brand.

Social Media presentation for Bunnings National HR conference. How to use Social Media to attract & find talent. Also, creating a strong employer brand.

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  • Social media is not exclusive to one department.Conversations happen about everything, therefore it is important in all aspects of business. Consider marketing, customer service, operations, recruitment etc.
  • Social media is not exclusive to one department.Conversations happen about everything, therefore it is important in all aspects of business. Consider marketing, customer service, operations, recruitment etc.
  • Social media is not exclusive to one department.Conversations happen about everything, therefore it is important in all aspects of business. Consider marketing, customer service, operations, recruitment etc.
  • Transcript

    • 1. Using Social Media to attract & find talent.
      By Samantha Bell & Joanne Spain.
      1
      www.samanthabell.com.auΙwww.joannespain.com
    • 2. What is Social Media?
      A place on the internet where people share thoughts & ideas, connect with others, ask questions and have conversations about...
      brands
      products
      services
      work
      industries
      life
      2
      www.samanthabell.com.auΙwww.joannespain.com
    • 3. It’s kind of like word-of-mouth.
      (Except amplified!)
      Word spreads to many people, very quickly.
      3
      www.samanthabell.com.auΙwww.joannespain.com
    • 4. Recruitment and Social Media.
      Examples of recruitment-related conversations.
      advertising
      job seeking
      great places
      to work
      4
      www.samanthabell.com.auΙwww.joannespain.com
    • 5. What role does Social Media play in attracting talent?
      Your people are your marketers.
      Employees are brand ambassadors.
      Brand management is no longer about what you say you are, it’s about who you are.
      Current employees are one of the most widely used sources of information about organisations for candidates.
      5
      www.samanthabell.com.auΙwww.joannespain.com
    • 6. Who does it well?
      Recruitment + Social Media
      Employees are brand ambassadors
      (authentic)
      Twitter leader board
      (building the brand’s network / audience)
      CEO is winning
      A blog by employees talking about work.
      (celebrating company culture)
      6
      www.samanthabell.com.auΙwww.joannespain.com
    • 7. Who does it well?
      Recruitment + Social Media
      The CEO is here: blog, twitter, linkedin
      (open company culture + demonstrates thought leadership)
      A strong company-level social media presence
      (more places to spread positive word-of-mouth)
      Employee referral widget
      (encourages involvement)
      Employees have impressive online profiles:
      blog, twitter, linkedin
      (promote quality of company’s talent)
      7
      www.samanthabell.com.auΙwww.joannespain.com
    • 8. Worried about staying in control?
      8
      www.samanthabell.com.auΙwww.joannespain.com
    • 9. Your view of Social Media.
      9
      www.samanthabell.com.auΙwww.joannespain.com
    • 10. More comfortable with this?
      10
      www.samanthabell.com.auΙwww.joannespain.com
    • 11. Having a Social Media strategy helps;
      Here are some tips:
      Provide training. You wouldn’t give a teenager keys to the car - if they hadn’t yet been taught to drive.
      Have the basics right. Positive word-of-mouth will happen organically if foundations are in place (e.g. Great culture, a highly engaged workforce, involved leaders).
      Empower the voices of Bunning's employees with simple guidelines.Be real, add value and don’t say anything that would embarrass your mum
      Monitor Social Media sites.
      Have people ready to act on negative comments.
      Internally promote successes & provide insight.
      11
      www.samanthabell.com.auΙwww.joannespain.com
    • 12. What Bunnings looks like today:
      Search results showing Bunnings employees talking about work.
      12
      www.samanthabell.com.auΙwww.joannespain.com
    • 13. Imagine what it could look like:
      Advertise for roles to the wider network.
      Bunnings: Know someone great who’d like to work at Bunning’s NEW STORE in Wagga Wagga?
      Trish: We’re looking for a great tradesperson to join our team. Come join the fun!www.bunnings.com.au/trades
      Employee leader board
      Join the fun, work at Bunnings!
      Promoting great company culture
      A company culture that people talk about
      BunningsRosehill:team had another win today - plumber @TimJones is joining our team! Stay tuned for his workshops!
      + so much more!
      Roger: Had a great day at work today. Love happy customers at Bunnings
      TanjTwitter rank #2(87,343 followers)
      RogerTwitter rank #3(24,227 followers)
      SimoneTwitter rank #4(11,934 followers)
      HarryTwitter rank #5(10,234 followers)
      LataTwitter rank #6(9,873 followers)
      NathanTwitter rank #1(3,987 followers)
      FrankTwitter rank #1(101,987 followers)
      13
      www.samanthabell.com.auΙwww.joannespain.com
    • 14. What can you do?
      Visitwww.search.twitter.com
      Have a go at searching for key words, it works just like Google!
      Think about what types of things people would be saying...
      Some ideas:
      “Bunnings”
      “love my job”
      “New Years resolution new job”
      “looking for retail job”
      “looking for retail work”
      14
      www.samanthabell.com.auΙwww.joannespain.com
    • 15. Attract & find your talent.
      Thank you!
      Samantha Bell & Joanne Spain.
      Social Media Strategy Ι Public Speaking Ι Training
      Follow us on twitter: @samanthabell1 & @joannespain
      www.samanthabell.com.auΙwww.joannespain.com
      Sam: 0408 387 160 Ι Joanne: 0411 137 925
      15